Perspective On The Past And Present Of Fur Market In Yuyao

Yuyao is one of the earliest producing areas of fur clothing in China. It was developed from the late 70s of last century. It started from the first fur production enterprise "Xi Gan Qiu garment factory". The fur industry in Yuyao has a history of more than 30 years.

At present,

In China and even Southeast Asian market, Yuyao fur clothing is famous for its good quality, new style and excellent price.

A factory to a city.

In October 27, 2007, the fur city of China was officially opened, rewriting the history of China's lack of a professional market for high-end fur and clothing. The Langxia fur industry has completed the pformation from a factory to a street and then to a city, which has built a bridge for Yuyao's fur clothing to go to the world.

At present, there are more than 300 fur and leather merchants from Hongkong, Guangzhou, Shenzhen and Haining.

Yuyao fur city has more than 50 thousand merchants from all over the world buying fur products every year. At present, the trade volume of fur clothing and clothing in Yuyao has accounted for 1/7 of the whole world, and has become the largest distributing center of mink skin clothing trade in the world.

Yuyao fur city in China adheres to the development goal of "quality market, industrial leader and tourist attractions", and builds "famous city" of fur industry, constantly improving hardware facilities and software matching of fur city, and improving market service function.

They set up tourist leisure areas, cultural exhibition areas, production and processing experience zones respectively, and established relevant systems and institutions such as merchant credit rating, advance compensation system, tourist reception center, industrial and commercial administrative service center and so on.

The appearance of fur city in China has brought up a complete industrial chain which is the main body of raw material paction, design and processing, display and sale and consumption service. It has greatly promoted the overall image of the fur industry in Yuyao, made the wholesale trading of fur trade farewell along the street, and ushered in the era of large professional fur market trading.

Yuyao China fur city has successively won the professional market of mink garments in China, the 50 most powerful brand value commodity market in China, and the four star civilized market in Zhejiang province.

At present, the two phase boutique area with a total area of about 100000 square meters is being planned and constructed.

Marketing of a "city"

Since the fall of this year, customers and visits to the Yuyao fur city shopping mall in Langxia street everyday.

"Close to the people" price is the first trump card of Yuyao fur city.

Fur clothing processing is a characteristic industry in Yuyao. Hundreds of fur producing enterprises have specialized cooperation with product as the link, design and technological innovation as the driving force, and have formed a complete industrial chain of "production, supply and marketing".

Because of "self production and self marketing", the middle cost is omitted, and the price is moderate and affordable. The consumption of Qiu clothing has gone from "aristocratic" to "civilian".

Insisting on the top market of mink skin garments in fur city, we adhere to diversified development, including fur clothing, blue fox, Rex Rabbit and other fur and fur products, such as fur collar, scarf, shawl, top edge and so on.

These products are both high priced and popular and popular fur, which can meet the needs of different buying groups.

Using the advantage of location to skillfully play the "Expo brand" is another "winning magic weapon" of fur city.

The central triangle area of the fur city is originally developed economically and consumable at high end, so it can quickly open the consumer market.

With the opening of the Hangzhou Bay Bridge, Yuyao was included in the metropolitan area two hours away from Shanghai, and its regional advantages were further highlighted.

In order to welcome the arrival of Expo economy, fur city launched the theme of "welcome to the Expo and exhibit the image of fur city". It increased the promotion of tourism marketing around Shanghai and the publicity of the surrounding areas, and also launched the "happy shopping tour" with major travel agencies.

At the same time, it actively strives to create state-level AAAA tourist attractions. At present, it has signed contracts with more than 1000 travel agencies in China. It is expected that 500 thousand tourists will be able to receive tourists this year.

The number of visitors to shopping and sightseeing has increased dramatically, bringing unprecedented opportunities to the development of fur city and becoming a famous tourist brand in Yuyao.

Strong publicity and promotion efforts have made Yuyao's fur city more famous and popular.

The success of the two fur clothing festival has greatly promoted the popularity of fur city at home and abroad.

Customers of foreign and surrounding cities in Russia and North America poured in. During the peak season last year, more than 1000 parking spaces around the city were almost full.

Fur city not only promotes Yuyao fur regional brand, but also makes "wedding dress" for enterprises.

In order to build the platform of fur professional market and expand the regional brand effect of Yuyao fur industry, fur city also works with foreign fur auction houses and associations, and regularly invites top overseas fashion designers to come to fur city to display and release fur clothing brands, and constantly expand its overseas influence.