The Annual Output Value Is 5 Billion &Nbsp; "Ping Zhou Shoe Industry" Has Successfully Registered "Nanhai Ping Zhou Shoe Industry" Collective Trademark.

Reporters recently learned from the trademark notice issued by China Trademark network, declared by the Ping Zhou footwear industry association.

This is the third collective trademark registered successfully by the South China Sea after the collective trademark of Nanhai Jinsha hardware and Ping Zhou jade articles.

The footwear industry in the South China Sea originated in Ping Zhou in the 70s and 80s of last century, including shoe making, shoe materials, shoe machine, spare parts for shoes and other sub sectors.

Up to now, there are more than 600 shoe enterprises in Ping Zhou. They produce 200 million pairs of shoes each year, and the output value is about 5 billion yuan, which accounts for 1/10 of the total shoe size in the whole province.

In recent years, with the development of Ping Zhou footwear industry, from the original single OEM mode to the mode of processing, production and sales, entrepreneurs have put forward the goal of "world famous brand Ping Zhou".

At this time, trademark strategy has become the focus, creating classic brand names, and promoting the strong rise of regional brands to become an important way to further develop and upgrade industries.

All day monitoring convoy trademark registration

After understanding the needs of industrial development, the Nanhai industrial and commercial bureau and the Ping Zhou footwear industry association visited the shoe market of Ping Zhou, and found that some shoe enterprises encountered difficulties in scale, lack of funds, and difficulties in building their own brands. At the same time, representatives of enterprises and relevant persons were organized to learn about trademark legal knowledge, inform the meaning, procedures and methods of declaring registered trademarks, enhance their awareness of trademark registration and use, and give detailed guidance on trademark inquiry, design and registration.

In order to further purify the market competition environment, the industrial and commercial department has conducted centralized cleaning of the unlicensed shoe factories in the area of Ping Zhou this year. The Communist Party of China banned more than 70 shoe factories and promoted more than 100 shoe factories to complete their business licenses.

In the process of collective trademark declaration, the brand registration of Ping Zhou shoe industry was followed. After the announcement of the first registration of the trademark registration in August 20, 2010, the Nanhai industry and Commerce Bureau implemented all-weather monitoring on whether the trademark was dissent and so on, so as to ensure the successful registration of the third collective trademarks in the South China Sea.