Landscape Investment Cross Border Cooperation &Nbsp; Hangzhou Businessmen Start Christmas Season

　 It's never too early to grab a purse for Christmas.

Compared with the department stores in the United States and Britain, the local department stores in Hangzhou are quite reserved.

As early as July this year, when Hangzhou merchants were in the off-season, some American businesses launched Christmas promotions early because of the economic recession. Sears stores and Toys R & D cities had "July Christmas" online promotions to attract customers with reduced incomes to rejoin the shopping mall. In August, British department stores joined in the preheating Christmas shopping force. In October, Hongkong merchants in China organized together to organize the Christmas "Hao buying group" to attract Chinese luxury shoppers to shop in Hong Kong.

If we look at the rush of Christmas season, we will lose a lot of market share, so since the end of November, the local department store has started to act. Hangzhou Tower, Yintai Wulin store and other cosmetics counters have launched a number of Christmas gift boxes, such as Lamer classic three treasures luxury suit, Lancome small black bottle essence muscle liquid gift box, Estee Lauder gold powder deluxe gift box, DIOR nectar star product gift box, L OCCITANE christmas colorful hand cream gift box......

The launch of "Christmas money" also means "Christmas Sale" is coming. From this week, many luxury brands on the first floor of the B block of Hangzhou Tower have begun to launch a discount season. It is estimated that before autumn this week, many autumn products will take the lead in playing 30 percent off, and after Christmas, they will enter the second wave discount season.

　 Cross border cooperation should be "force" sales

This year's brand is obviously more cooperative than its usual launch of Christmas gift boxes. Its brand is not enough to attract attention, so cross border cooperation is enough to earn enough eyeballs.

Estee Lauder and Coach have collaborated with a Christmas make-up box, which is expected to be robbed. The gift box includes lipstick, lip gloss, eyebrow pencil, brush and a cosmetic bag. The cosmetic bag is designed by Estee Lauder commissioned by Coach. It is said that the cosmetic bag has three kinds of red, gold and silver, of which 300 are sold on the red limit, and this is the exclusive sale of Yintai Wulin store. "Estee Lauder will also build a super luxurious booth outside the Wulin store, or cooperate with SWAROVSKI. I don't know how many crystals will be used." Yintai Wu Lin shop official said.

In addition to Estee Lauder, M.A.C's Christmas gift box in this season also worked with teddy bears to sell small teddy bears at the counter. The price of the product is 180 yuan, and the proceeds are donated to the M.A.C AIDS Foundation to help children with AIDS worldwide. But Shu Mu Su shows up with the Japanese pioneer art master Takano Aya, making the illustrations made into goods packaging, so that everyone who buys Christmas special items will have a collection of works of art.

　　 Spend hundreds of thousands of Christmas for "landscape"

Brands use cross-border cooperation to stimulate the eyeballs, and stores rely on Christmas landscapes to capture consumers' senses.

Since last week, Hangzhou Tower shopping mall has been preparing to turn the mall into a dream kingdom. The theme of the landscape is the "Alice Hangzhou Tower Dream Tour". The shopping mall has 5 different dreamlike scenes in A, B, C and D four blocks. The mysterious hot air balloon and space-time tunnel are made with props. The crazy tea party in the dream castle is arranged with the bone ware of Wedgwood, FFDM furniture and Lovely Lace home accessories, waiting for the guests to enter the role.

"If consumers want to have a" Christmas "feeling, they will pay for it, and the department store's" Christmas landscape "is to create this feeling. Hangzhou Tower in charge said that in addition to the plan to invest hundreds of thousands of dollars to the Christmas landscape, shopping city will also create a Christmas party, from from December 3rd to 19th, in the Hangzhou Tower shopping 500 yuan of guests can fill in Christmas cards, will have the opportunity to get dream goods and "dream night" admission ticket.