Shenzhen'S Small Underwear Has Formed A Large Market And Its Output Value Will Reach 17 Billion Yuan.

Little Underwear Has formed great market 。 Shenzhen underwear industry professionals said that over the past ten years, the domestic underwear market has been growing at a rate of more than 10% per year. It is predicted that in 2010, Shenzhen Underwear output value will reach 17 billion yuan.

According to professionals, domestic adult underwear brands have gradually matured, and foreign brands and local brands have emerged as leading companies. And the trend of underwear to fashion development and product to functional development is emerging. Children's underwear, teenage underwear, maternity underwear and other market segments have seen many discerning leaders, and the specialized segmentation market has gradually become a climate.

Lingerie has huge market space in foreign countries, and it is only a few years before entering the domestic consumer's field of vision. It is reported that a large garment manufacturer in China launched the lingerie style of girls in 2006, and sold for nearly half a year for nearly half a billion yuan.

The market for pregnant women's underwear is also very broad. Suppose that every expectant mother spend 300 yuan on maternity underwear, which is expected to bring the market share of underwear for pregnant women to 5 billion yuan a year. Tang Quanhui, the head of Shenzhen Yi Heng Garments Co., Ltd., at present, there are about more than 20 pregnant women's underwear brands competing in the lingerie market of pregnant women. Although this industry has great prospects, it is also fiercely competitive.

At present, there are about more than 30 underwear enterprises in Shenzhen, which account for 10% of the country's output value, and the growth rate of underwear brands is also very gratifying. It is predicted that in 2010, the output value of Shenzhen underwear will reach 17 billion, the highest in the past years, and the underwear output value of Guangdong will also account for 30% of the whole country.

Interviews with underwear brands in Shenzhen have revealed that some of the Shenzhen underwear brands have slowed down the opening of physical stores in the mainland due to factors such as labor cost increase, raw material price increase, the cost of mainland store opening, and the rapid growth of online underwear stores. Underwear brands in Shenzhen have said that the potential of underwear market is very huge, but competition must also talk about strategy. The future competition is not only brand competition, but also cost performance competition and marketing method competition.

Many lingerie designers change their clothes from underwear designers to underwear. "At present, there is no professional underwear training." The head of a lingerie enterprise told the writer with regret that most of the underwear designers at present were trained by themselves. The short board of talents sometimes restricts the rapid development of enterprises.