Armani Accelerates Expansion Of Water Test Online Sales In China

Faction brand test water online shopping

On the 26 th of this month, Giorgio Armani, head of Emporio Armani, one of the world's largest luxury brands, announced in the fashion capital of Milan, Italy, that the brand's online store is officially opened with the domain name emporioarmani.cn.

Yesterday, we saw that the online store products include Emporio Armani brand men's, women's clothing series, EA7 sports series, Armani Jeans series products and accessories, watches, glasses and jewelry products.

The language, service, size conversion, payment system and currency of online stores are designed according to the needs of Chinese customers.

It is reported that the products sold in the Emporio Armani store are synchronized with the prices and styles of the domestic stores.

The online store opened in China is the fourth stop in the world of Emporio Armani brand.

According to the reporters' data, Armani group's brands include Giorgio Armani, Armani Collezioni, Mani, Emporio Armani, etc. Giorgio Armani is the main brand for high-end crowd, while Emporio Armani belongs to the popular brand in Armani group.

Accelerating expansion through the network

It is easy to read from the statement that Emporio Armani brand can realize the "national delivery service". Its purpose of setting up online stores in China is to cover a wider range of consumer groups.

In the view of business consultant Liu Hui, Emporio Armani is at risk of being hit by a physical store. The online shopping business in the Chinese market is designed to enable the brand to sell to all parts of the country, especially its three or four tier cities that are difficult to cover.

Liu Hui said that the business climate of cities such as Ordos and Daqing is different from those of Beijing, Shanghai and Chongqing, but the consumption power of these cities is not inferior.

International giants are using online platforms.

After the baptism of last year's international financial crisis, the luxury market in Europe and the United States was generally weak.

Many international brands hope to make use of the strong growth of China's luxury market to make up for the loss of sales in other markets.

Insiders predict that luxury brand expansion in China will become a trend.

In fact, before Emporio Armani opened its online store in China, another flagship store, Gucci, was unveiled.

Although it has only temporary display function, it has laid a foundation for future sales.

But in luxury industry experts, watches, ties and leather bags are more easily digested by Internet customers. Some expensive clothing products which can reflect the brand value and other clothing products are not necessarily able to succeed in network sales channels due to the lack of introduction of shopping guides.