Pu Costumes: Jump Out Of Bondage &Nbsp; Independent Brand Positioning Fashion Trend Card.

Set up the Guangzhou office, invite independent designers, and frequently go abroad to study... Cai Kunpu, chairman of PST Garments Co., Ltd. is extremely busy. He is ready to jump out of the knitting and woven products frame for his brand building, and to make his own brand positioning fashion trend card.

　　 product Diversification

In Cai Kunpu's office, large and small clothes are everywhere, from sweaters, bottoming shirts, shirts to jeans, all of which reveal the elements of young fashion. A few pairs of board shoes and canvas shoes have been turned out from a pile of damp clothes and tide pants. "This shirt, jeans and those canvas shoes are exactly the same." Cai Kunpu grabbed a lattice shirt around him and pointed to the shoes on the floor, saying, "this design and style will surely be liked by the little girls."

Pster, which has always been famous for its OEM, is mainly knitted sweaters, knitted children's wear, knitted T-shirts and other products. Today, it has seen the tide card and decided to take the fashionable young way. "Our independent brand is now mainly promoted in the field of e-commerce." Business leader Lu Lingli said, "in e-commerce, young people are the majority, so fashion trends are more suitable for this group and more suitable for our brand promotion."

From the simple design of aiming at shirts and trousers earlier, up to now Shoes and trousers As well as advancing step by step, pster worked hard on product diversification. As for the design links needed by Chao brand, pster did not neglect it. He set up an office in Guangzhou and moved to the forefront of fashion.

extend industry chain

Many of the big brands have logo embroidered pster owns their own embroidery machine, now do their own brand Cai Pu Pu also want to embroider their own flowers. "Originally, we have several embroidery machines, which are now expanding." Lu Lingli said that another building under construction is for embroidery and logistics.

"Through the original embroidery for our customers, we also have some experience in this area." Lu Lingli said, the company has always wanted to make embroidery for themselves, but they are not scale.

In addition to embroidery, in the industry chain, pster also intends to continue to extend, the initial online shop has achieved initial success, logistics will quickly catch up with, "as long as one is built, the logistics center can grow up immediately." Lu Lingli said that e-commerce is usually weak in the logistics sector, the company attaches great importance to this area. Now it has established long-term cooperative relationship with the express companies such as Shun Feng, EMS, Shen Tong and Tantong, and will be able to cover the rest of the whole country.