The Brand Of Baseball Shoe Industry Focuses On "Positioning" As The Core To Facilitate Transformation.

　 With the change of the vane in the shoe market, there should be many market demands. Shoe enterprises Gradually adjust the line of sight, planning transformation.

According to media related information, recently, footwear brand baseball players held the 2011 BASEMAN brand new product ordering meeting. At the meeting, Chen Mingtian, chairman of the company, said, "BASEMAN will invest more in improving the structure of goods and improving the quality of products. At the same time, we should strengthen market construction, explore channels and promote terminal sales."

Now, baseball players in transition. Shoe brand Focusing on "positioning" as the core, the brand is scientifically combed and repositioned in terms of brand positioning, market positioning, product positioning and various business positioning in the light of focusing on the market and focusing on customer development. At the same time, the brand takes the "transformation and development" as the center of gravity, and improves the marketing function departments, plays the role of the market department, and plans the market partition management, implements the market promotion policy, and carries out the market inspection and development. The company is working with professional brand operation consulting companies to develop brand development plans, and cooperate with professional brand image planning team to enhance brand image.

In addition, the company perfected the structure of the goods, standardized the procurement procedures for the finished products, and accelerated the market development by participating in the domestic professional exhibitions to make the baseball players brand. market The occupancy rate has increased significantly.