Business Treasure Innovates Traditional Convention And Exhibition Mode &Nbsp; &Nbsp; Leads Small And Medium-Sized Enterprises Electronic Commerce.
E-commerce listed companies last year Netsun (002095, SZ) successfully held a series of industrial summit in Fujian, Jiangxi, Inner Mongolia and other places, and held the world's largest chemical plant in Shanghai on December 1-3, the 2009 China International Fine Chemical exhibition. At this point, the net Sheng business treasure has groped out. Online and offline "Exhibition mode.
In from December 1st to 3rd this year, net Sheng business treasure once again successfully held the "2010 China International Fine Chemicals and Custom Chemicals Exhibition" (exhibition topic: news.chemnet.com/list/zt/expo/SPECHEM2010/).
During the exhibition, online and offline exhibition operation innovation mode, and overseas international buyers with billions of purchase orders to participate in the group has become a major attraction.
In this exhibition, the organizers, through the integration of online and offline services, break the limitation of exhibition space and time through the Internet, 3G and other new technologies, and expand the scale of exhibition and marketing efforts.
At the same time, the exhibition has its own characteristics.
The establishment of the "international seller's fair" by business treasure is the industry's first creation. This not only greatly enhances the highlights of the exhibition, but also adds "competitive activity factors" to the exhibition, playing a leading role in promoting and promoting the exchange and cooperation of enterprises on the exhibition. Not only does "live" the exhibition, it can be described as "a fulcrum, leveraging an industry; a convention and Exhibition drive an industry".
In 2009, net Sheng business treasure announced officially launched the "China industry exhibition network" (31expo.com).
Undoubtedly, the "online exhibition", a new online and offline exhibition company, has successfully completed the strategic layout of "professional company + online platform + offline Exhibition" in the exhibition industry.
Through the successful operation of "summit + Exhibition + overseas group", we will explore not only the innovation of online and offline businesses, but also accelerate the mode innovation of MICE industry.
As the leading B2B e-commerce listed company in China, the company is rich in resources and has been constantly optimized. This makes up for the lack of exhibition and can graft traditional exhibitions and network exhibitions on content.
The analysis indicates that the new mode of "Online + offline" and "summit + Exhibition + overseas group" will be accelerated.
Convention and exhibition mode innovation
。
The exhibition will bring together producers, wholesalers and distributors to exchange and trade, with information, investment, business, trade, pportation, urban construction and tourism services.
The exhibition itself "popularity" and the quality of exhibitors become the key to the success of the exhibition, but this exhibition is not worried about this problem.
The reporter learned from Tong Maorong, vice president of the online business of the organizer, the latest statistics show that the exhibition area is over 10000 square meters, and the number of exhibitors is nearly 600. On the first day, there are more than 10000 spectators in the professional exhibition. In addition, there are 650 home buyers and purchasers at home and abroad to purchase large quantities of goods, and the turnover of the exhibition has once again exceeded the "billion mark", reaching 12 billion yuan.
The core indicators of the exhibition are again significantly higher than in previous years, a new high.
Net business treasure has complementary advantages through trade associations, local governments' brands and resources, so as to realize the business model innovation of exhibition, summit and forum, effectively gain competitive advantages, and make new breakthroughs in e-commerce brand and potential business. This exhibition enterprise can draw lessons from it greatly. Launching cooperative mode will greatly enhance the quality and visibility of the exhibition itself, and cooperation with e-commerce enterprises is one of the more effective forms.
Under the current fierce competition in China, innovation mode is the only way for small and medium-sized enterprises.
This exhibition enables small and medium-sized enterprises to optimize the combined marketing mode of "Online + offline", which not only enables enterprises to reduce paction costs, obtain more orders, expand sales at home and abroad, but also meets the new situation of the rapid development of e-commerce, and opens wider space for the development of small and medium-sized enterprises.
The strategic emerging industries development plan for investment planning is about to emerge.
Due to the special position of fine chemical industry in the national economy, its products are various, with high value-added, wide use, and large industrial correlation, which directly serve various sectors of the national economy and various fields of high and new technology industries. The close ties with energy, information, bio chemical industry and materials disciplines will play an increasingly important role in China's modernization drive and become an irreplaceable and indispensable key link, which will be a key project in policy planning.
According to statistics, there are about 5000 fine chemical plants in China, and China has become the world's major producer of fine chemical products.
Experts believe that as the only international exhibition with industry strength and resource advantage background, it is not only an important meeting for SMEs in China's chemical industry and many other related fields to understand the annual international procurement trend and annual procurement plan, and also organize production and sales. It also brings together merchants and famous enterprises from different countries and regions. By colliding and interacting with each other, it will bring new opportunities for the entire chemical industry in China.
The reporter understands that the exhibition is also a masterpiece of the exhibition industry under the exclusive dominance of the old industry website "China Chemical Network", which is followed by Toocle.cn, an e-commerce service provider. The successful exhibition from the past years shows that the project will soon become another brand new "strategic level" project and new profit point.
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