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    Strong Demand &Nbsp; Climbing Sports Football Shoes To Make Efforts To Domestic Market

    2010/12/10 10:39:00 85

    Climbing The Market Of Football Shoes

    December 10th, "Zhang Chang, next year's goods must be more for us, ah, this year has broken several times."


    "Yes, we will increase our production next year."

    For the domestic market

    The input will certainly satisfy your needs.


    In recent years, this dialogue has frequently occurred between Zhang Jiameng, general manager of Fujian hi climbing sporting goods Co., Ltd. and his distributors, especially at the recent ordering meeting, all over the country.

    Distributor

    They are more frequent to Zhang Jiameng "pressure", hoping to get more goods.


    "The demand for football shoes this year is so strong that no one has ever thought of it. Next year this situation will continue.

    Therefore, we also consider increasing one or two fast pipelining to ensure product demand in the domestic market. "

    Zhang Jiameng told reporters about his plan.


      

    Optimistic about domestic football shoes

    market

    prospect


    Ms. Liu is an agent who likes to climb the market in Beijing. In December 1st, the company delivered the information at the seventh order conference, which made Ms. Liu feel very excited: from next year, the integration project of climbing shoes and clothing will be formally implemented. At the same time, in order to meet the needs of distributors, we also plan to add one or two fast lines to the production of domestic shoe products.


    "For us, this is indeed a very good news."

    Liu told reporters that this year, the domestic football shoe market's strong demand completely out of the manufacturers' expectations, many dealers in the first order, they dare not make too large a list.

    "Although it was the World Cup year, we did not dare to think about the driving effect of the world cup because the Chinese team did not get there, so we were more cautious when placing the order.

    As a result, in August, the products were sold out of stock.

    Although there is a continuous demand from the company to make up the list, there is still no way to satisfy our sales demand.

    We expect that in accordance with this situation, the demand for the domestic football shoe market will continue to be bigger next year.

    Ms. Liu said.


    Ms. Liu's judgement coincides with that of Zhang Jiameng: if the demand for domestic football shoes is strong during the world cup, it is definitely the world cup effect. Now, even though the world cup has passed for several months, the demand for football shoes in the domestic market is still very strong. This is not a simple world cup effect that can be explained.

    "We believe that the demand for football shoes in the domestic market will become more and more vigorous, especially with the implementation of the previous stage of the Football Association's anti-counterfeiting storm, and domestic consumers' confidence in Chinese football has increased, which will largely drive the demand of the whole market."

    Zhang Jiameng told reporters his view.

    Based on this judgement, starting next year, climbing will focus on the domestic market.


    More action to attack domestic market


    In order to avoid the situation of "no market products" this year, from next year, we will add one or two fast assembly lines to the production of domestic products.


    "All along, we are both domestic and foreign" walking on two legs ", and the proportion of exports will be greater, which is very much related to the domestic football environment in the past few years.

    From next year, we will gradually shift the focus of production to domestic products. The new fast assembly line will be used to produce domestic products and ensure the supply of domestic market. "

    Zhang Jiameng said.


    Besides, hi climbing will also be a new shoe and garment integration project next year.

    In Zhang Jiameng's view, this is also an important measure to open up the domestic market.

    "This is the decision taken by the company after considering it for a long time.

    After years of development, the climbing sports shoes have gained a foothold in China, especially our football shoes, which have become the biggest signs of climbing.

    At the same time, the domestic consumer market demand is gradually increasing, and consumers' demand for sportswear is bigger and bigger. Choosing clothing items at this time will help to promote the further development of climbing.


    Zhang Jiameng said that in sportswear and ball products, they will choose to cooperate with other professional manufacturers.

    "Let them help us with our clothing and ball products. Our focus will still be on the production of sports shoes."

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