Kunming Merchants Preheated Christmas Market Promotion &Nbsp; Consumers Are Expected To Get Tangible Benefits.

Many year

Supermarket varieties are more abundant than in previous years.

As many wholesale markets move away from the city centre, supermarkets are becoming the focus of shopping.

Christmas tree, as a symbol of Christmas, is more diverse and rich in product design this year.

In the WAL-MART Christmas sales area, the reporters saw the different size of the Christmas tree "grabbed" the central location of the District, and the customers were attracted to the Christmas tree.

Among them, a miniature bonsai Christmas tree is especially popular with customers.

This plastic bonsai Christmas tree is no more than 20cm, but it is small and exquisite. It can be enjoyed on the table for only 12.9 yuan.

There is also a detachable assembled Christmas tree, which can be split into pieces, greatly facilitating the handling and use of customers after purchase.

WAL-MART supermarket responsible person told reporters that Christmas related products have been listed, the product variety is more abundant than in previous years, the price distribution in 2 yuan to 300 yuan pendants, dolls and other Christmas products are more complete.

Kunming Carrefour supermarket responsible person said, its Christmas related products sales also began in early December.

Carrefour will launch nearly 1000 kinds of Christmas products including Christmas tree, decorations, Christmas food and so on this year.

During the from December 4th to 24th, Carrefour will also introduce the Christmas food festival, which is mainly imported snacks.

In the interview, reporters found that in fact, apart from the concern of large supermarkets, some convenience stores around the world are also promoting Christmas promotions for snack foods.

For example, it is convenient to buy over value, to win Christmas prize, to win Apple player, and so on.

The number of bookings for Christmas dinner is over half.

Christmas dinner is no doubt an important part of festivals.

According to Diane's red wine workshop staff, the restaurant's Christmas dinner reservation has reached 50% of the table.

According to past practice, it is difficult to get a seat in the first few days near Christmas.

John, deputy store manager of Shuncheng bar's John restaurant, said that up to now, 60% of the two day dining rooms of restaurants have been booked on 24 and 25 days.

Stone house restaurant for the two person meal package price of 218 yuan, in the package dishes basically unchanged, the price compared with last year made a slight increase.

"Because prices are rising this year, the price of packages is slightly adjusted."

The staff of the stone house restaurant said frankly.

In addition, in the hotel reservation, reporters from Horizonte Hotel, bunker Hotel, Sakura Hotel and many other hotels learned that this year's Christmas dinner seats have started selling.

199~799 yuan / bit, 899~1099 yuan / bit, 1188~1388 yuan / seat part of the Christmas dinner has been accepted.

Moreover, many hotels have increased the number of seats this year because of the value of the Christmas dinner market.

Tian Heng staff told reporters that this year the hotel launched more than 1000 seats.

The relevant person in charge of the bunker hotel also said that the number of seats it will prepare this year will increase on the 600 basis of last year.

Many people said that because of the rising cost of raw materials for food and beverage this year, banquet vouchers were generally rising from 10% to 30% last year.

But in order to increase the attractiveness of Christmas dinner.

Star hotels also offer attractive dining activities.

Zhang Lu, manager of Public Relations Department of Sakura Hotel, Kunming, said that apart from setting cash and physical rewards, the hotel will also launch an activity to buy free seats at any price for one night.

Zhang Ge, manager of public relations planning department of Horizonte Hotel, introduced the performance and lottery of all the hotels on Christmas Eve.

In a high star hotel in Kunming, a person in charge of a hotel told reporters that the expenditure on gifts this Christmas will exceed 140 thousand yuan.

The information given by another hotel is more straightforward, that is, the marketing cost of a festival in a year is almost 1/3 at Christmas.

Promotion of department stores and return ceremony

An air inflatable airship carrying Santa Claus appeared in the Piazza square.

In December 1st, a 16 metre high "Crystal Christmas tree" of Swarovski was also stunning in the Plaza of Kunming Jin Ge department store.

At the end of each year, Christmas and new year's day are often the time for big stores to spend their energies on mass promotion.

At present, the promotion of autumn and winter clothing in major shopping centres is already warming up Christmas prices.

For example, the new world department store launched the first season promotion campaign of "sparkling Christmas". During from December 1st to 9th, the 1 floor of the shopping mall purchased women's boots for 98 yuan in the autumn and winter, minus 50 yuan in cash.

New world department store responsible person said that this year from the mall layout to participate in the promotion of investment will be stronger than in previous years.

"This year, the mall is very attentive in decorating, with the theme of" Doll Christmas ", especially the 2000 Christmas bears on the coast.

As long as it costs 300 yuan now, consumers can take a Christmas bear for 38 yuan. "

During the interview, many businessmen and brands said that although the intensity of Christmas special discount has not been determined yet, it can be predicted that promotion efforts must be no worse than last year.

A saleswoman in a women's clothing District of Xintiandi said: "the prices are rising recently, the prices of down garments and cotton padded clothes have gone up very much. Consumers in shopping malls are buying too much. In order to retain this part of the population, some businesses have to take more efforts to promote sales than last year."

Metersbonwe three City Street store staff said that its brand of autumn clothing is currently playing 50 percent off, long sleeved sweater and other winter clothing 2 pieces of 20 percent off, during the Christmas season will continue to increase discounts on this basis.

Internet crown sellers first "fold" people.

Although reporters learned from Taobao, Taobao's overall Christmas promotion plan has not yet officially started.

But some months of considerable sales have begun to sell.

For many girls like the idea of dressing up for Christmas on Christmas Eve, many businesses will pack their suits to promote sales. For example, crown stores will first warm up the Christmas market with 24 hours and 10 percent off new products.

In addition, the blue crown shop headed by Taobao, M, has called out the activity of "50 percent off hours of shopping at the time of the Christmas jacket," so that the coat with an original price of more than 1000~300 yuan will become instant demand.

Taobao official said that during Christmas this year, Taobao will launch Christmas promotion.

The intensity and scale are expected to be the same as in previous years.

So consumers will also be able to get tangible goods.

Whether you are a sister or a couple, you can enjoy the benefits of online self help travel, booking hotels and air tickets before and after Christmas.

Reporters found that the recent Taobao travel platform on the "100 couples free tour Hongkong" and other activities to stir fry Christmas.

In the Taobao travel Christmas tour page, some Madame Tussaud's, Ocean Park, Disney family package tickets, hotel reservations and other popular options are booked 20% to 50% different price concessions.