Loropiana: The Best Quality Fabric.

In the conference room of The Peninsula Hotel in Beijing, PierLuigiLoroPiana insisted that we watch his leadership. LoroPiana Newest Textile material - Lotus fiber A publicity film. Since taking over LoroPiana, PierLuigiLoroPiana has been interested in developing new fabrics.

The 10 minute Promo filmed the smell of the Discov-ery channel documentary. The workers in Burma carefully extracted fibers from the lotus stems in Inle Lake. In order to avoid damaging the fibrous tissues, the textile workers finished the textile in 24 hours, and the workers pressed 3 to 5 fibers into the young yarn. Because of the time-consuming process, only 50 meters long and 75 meters wide cloth can be produced at most per month.

This is exactly why the luxury goods advertisement is rarely seen, and what distinguishes it from many brands in Italy is that it is in the upper reaches of the garment ecological chain, and it only provides the best quality fabrics for many garment brands at the early stage.

　 Start with wool

In fact, it is not the first time that the development of new fabrics, such as lotus fiber, has taken on complicated materials. However, for the LoroPiana family, which has been selling high-grade wool products since nineteenth Century, the top buyer of the world's top grade wool is the most famous manufacturer of the open yarn mill fabric.

In 2009, LoroPiana held the world wool record Challenge Cup in Beijing, which is the best quality champion in the 4 million bales of wool every year. The competition was held in different parts of Italy, and only in Moscow and Tokyo did it arrive in Beijing last year.

In an interview with our reporter, Mr. PierLuigiLoroPiana said that the competition was not aimed at judging a champion. This award is more important to encourage wool suppliers from Australia and New Zealand to promote their production of better wool. LoroPiana can also maintain the relationship with these two countries' wool suppliers through this competition and give priority to the purchase of the best wool.

This award promotes competition among farmers, and the finest wool diameter has shrunk to 10.6 microns. Each year, if the best wool production is quantified into clothing, there is an intuitive number. They can only sew 50 suits, and the price of this suit is about about 200000 yuan.

However, these "best" Wool gives LoroPiana a great advantage, because in the market, most of the clothing brands mostly use 19 micron wool, LoroPiana's mentality is more relaxed. At present, the fabric that LoroPiana provides to customers is roughly 16 microns, and the status of the industry leader is beyond doubt. Like other industries, the leader's pursuit of "better" can never stagnate. More often than not, it bears the invisible responsibility of promoting the progress of the industry.

LoroPiana's pursuit of fabrics is more than wool. Like lotus fiber, Loma hair was first introduced into the market in 1980 by LoroPiana. At the time of 1994, LoroPiana gained the right to collect Luo Ma Mao legally. However, at that time, the number of people killed by the horse was sharply reduced.

In order to get more stable horse hair, LoroPiana set up a nature reserve in Peru to solve the problem of local employment. LoroPiana encouraged locals to collect traditional Mongolian handicrafts. Each horse can only provide less than 250 grams of horse hair fiber in two years.

At the moment, LoroPiana's high-quality fabrics are mainly provided to three parties, tailors of the tailored suits, the top brands of the big brands, and their own clothing department. {page_break}

　　 Enter the advanced garment industry

Fabric providers in the conventional sense should not make garments, but PierLuigiLoroPi-ana thinks that the closer they get to clothing, the more important they are to understand the importance of fabric. Without good material, a garment will never have good quality.

Since its creation of luxury sector in 80s of last century, LoroPiana has begun to develop its own clothing and accessories strength. Currently, it operates a series of clothing for men and women and children's wear, and sells accessories for sellers. In 1993, LoroPiana opened its first store in New York. At present, it has expanded rapidly, with 135 stores in the world. LoroPiana clothes are mostly classic styles, unlike those fashion brands that follow the trend of the season, LoroPiana has a much more serious style of dress.

Not long ago, LoroPiana took his old tailor in Italy to Shanghai to demonstrate the charm of custom made suits. The customization here is not like the advanced customization in Saville street, but the "semi custom" service that most customers can enjoy locally. As long as you choose the type you like, the tailor will choose the best quality fabric according to the shape of your figure.

In fact, the brand that provides this service in China is more than LoroPiana, but the advantage of LoroPiana top fabric supplier is obvious. Customers can choose among 1500 kinds of suits, 500 T-shirts and so on. After choosing the right clothes, they will be tailored. All the data will be returned to the Italy factory.

The rest of the production process is the same as all other handmade luxury goods. A suit will be passed through tens of thousands of stitches, stitches, carefully stitched, and final processing and inspection. The whole process takes about 45-60 working days.

LoroPiana is a latecomer than Zegna, who was also an early fashion maker for fabric. In order to promote their clothing, LoroPiana chose horsemanship and other sporting events as the best carrier for their clothing. They are the official suppliers of the Italy Equestrian Team, the dressage dance team and the delegation participating in the Olympic Games.

PierLuigiLoroPiana believes that LoroPiana's Italy ancestry is an advantage. Although it is not long for them to make garments, as a family business, they never leave the production process. Mr. PierLuigiLoroPiana keeps repeating the philosophy of LoroPiana: "constantly changing the quality of products is our work. The so-called fashion is the constant change of season and season. We do not believe that attention to quality and details is the guarantee of product vitality, just like the old handicraftsmen of Italy. We are loyal to our own lineage. Although LoroPiana products can be found all over the world, they are definitely made in 100% of Italy. "