What Kind Of Distributors Should Small And Medium-Sized Enterprises Look For?

Talking about finding

Humble origins.

Since ancient times, poor people have been filial piety. The poorer they are, the more they know how to respect their parents.

Since ancient times, it seems to be an iron rule to have talent out of the cold. The more humble a person is, the more he has no background and status. The more he knows how to work hard, the more he thinks of ways to change himself, thereby changing his fate.

The same is true for dealers. The more those who are rich in the two generation, the more they will not suffer. The more they do not know how to manage their interpersonal relationships, because they can enjoy the family business that Laozi has done for themselves without hard work. Therefore, such a "post two generation" salesperson, as a small and medium-sized enterprise, is not reliable.

As a humble dealer, because he wants to achieve his dream of becoming rich and poor, he wants to get ahead and wants to get into the rich class. After looking for a career, they often go without hesitation and have the courage to start their own business. They have the willpower that ordinary people can't have, especially the spirit of hard work. Therefore, they need more attention and support from small and medium-sized enterprises.

Such a dealer has another advantage, that is, usually do not make difficulties for manufacturers, will follow the business together to fight the world, small and medium-sized enterprises want to develop faster, we can not do without such a humble dealer.

The age is not more than 45 years old.

Confucius cloud: 30 years, forty no doubts, fifty know destiny.

After the age of 45, people tend to be more conservative because of their career, experience and mental maturity.

At present, there are many dealers over the age of 45 who are relying on the state's reform and opening policy, relying on opportunities and even speculation, and running around and grabbing the first barrel of gold. These businessmen have a strong sense of business and are not able to make progress at all. Some big money dealers are even more arrogant. Finding such dealers will make some small and medium-sized manufacturers unable to stop, and will gradually become "chicken ribs" dealers. They are tasteless and deserting. If they encounter some control or even overbearing, the market will basically become a "place of death", and even let the market become a "sandwich" market.

Therefore, when small and medium enterprises are looking for distributors, they should try to avoid them at the age of 45. Only by finding a dealer who is energetic, unconventional and daring to break through, can they exert their strength, so that both sides can get a rapid development under the premise of win-win.

Lack of money.

When looking for distributors, many manufacturers and salesmen like to find "rich", and think that once these "big money" are available, they can have enough food and clothing, which may be a better choice for a stable manufacturer or salesman. But the pen thinks that if you want to develop a new market and new customers, if you want to have a greater explosive force, if you want the market to emerge "dark horse" dealers, you can do everything you can to oppose the practice of ordinary enterprises and find money shortage.

What is the advantage of finding a dealer who is short of money? Because lack of money makes more power, because lack of money makes more efforts, because there is more money and more money.

On the contrary, find out some of the disadvantageous situations that some wealthy dealers will have. They will put their "meager profits" provided by enterprise products to their eyes because they are "not bad money". Even if they work hard with you, they will continue to ask for policies in the future when they cooperate with each other. Once they can't satisfy them, they will go to separate ways.

Therefore, compared with the rich dealers, dealers who are short of money are more cooperative and more likely to cultivate loyalty.

Have an ambition.

Ambition is not a derogatory term. It is at least a neutral word.

An ambitious dealer is a dealer who wants to grow bigger.

Ambition means that the dealer has lofty goals, how big the heart is and how big the stage will be. A frog in a well can hardly imagine that it will have a goal of running the world alone, because in its eyes, the sky is so big.

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Therefore, we need to find those passionate, energetic dealers all day long, ambitious, determined to change their destiny and position in a period of time, improve their quality of life, based on reality, look to the future dealers.

On the contrary, those dealers who have no ambition have no ambition and pursue plain life, and their life can not afford to stir up waves. Such dealers can hardly have fun to cooperate, and it is difficult to ignite "burning years". Therefore, if small and medium-sized enterprises want to run fast, they must find more willing dealers to cooperate.

New distributor.

The rapid pformation of China's economy and the surging market economy in China have greatly changed the status quo and structure of the channel. Some emerging channels have come to the fore. They mainly include the following aspects: first, the dealers who come from the salesmen, who are at the forefront of the market, see many educational qualifications and abilities as millions of millions of millionaires, as well as their own dealers. They are eager to do so, and they are familiar with the market and are familiar with the manufacturers. Therefore, they pour themselves into the market and flow to the market and bring a fresh wind to the dull market. They will become the "elite" in the dealer group and will be the core force in the future.

The two is the distributor of junior high school students.

In recent years, the unemployment of graduates has become a grim reality of employment. Some students of secondary and technical secondary schools are facing difficulties in obtaining employment. In addition, the state gives preferential policies to college students, and some uneasy students start their own businesses with the help of family members and relatives. Some of them become dealers in all trades and professions. Because of their academic qualifications, they are more savvy, more minds, more daring to do and have no fear, coupled with years of market competition, thus they become the "new human beings" in the dealer group, and also become the future backbone of the Chinese dealers group. They are the effective force of the future dealers group and play an increasingly important role.

In short, SMEs, in the absence of brand promotion and more resources to support the adverse conditions, we must rely on their own unique vision and practice to creatively create their own unique market advantages, and only dare to break the Convention, only by not confined to empiricism, SMEs can foster strengths and circumvent weaknesses, in order to survive and develop opportunities in the cracks, in order to get better opportunities for development, so as to become stronger and bigger.