• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Colorful &Nbsp; Color Marketing Has Become An Increasingly Popular Trend In The Field Of Children's Shoes.

    2010/12/14 9:46:00 59

    Daphne Marketing For Children's Shoes

    The news of December 14th has been going on for nearly two months. Children's shoes Order meeting information display. Color marketing It has become an increasingly popular trend in the field of children's shoes. This year, the children's shoes enterprises launched a series of color series shoes, which has exceeded the total sum of previous years. The use of color marketing in Chinese children's shoes has not only stayed at the appearance level of products. A few days ago, the children's shoes of Feng Xing Shoes Co., Ltd. were new. brand E3 launched the concept of children's color shoe cabinet, but also toward a deeper level of commodity planning and even brand personality development.


       "Upgraded" color marketing of children's shoes


    Jinjiang Economic Daily: this popular shoe industry Co., Ltd. launched a new brand of children's shoes E3, once again launched a color marketing strategy, whether blindly follow suit? What is the difference between E3 and previous POOVE, Yong Gao and other color marketing?


    Zheng Xuanjun: any brand's introduction to the concept of color marketing is not blindly following the trend. It has the support of research data and successful cases. The concept of "E3 children's color shoe cabinet" is introduced. It is the shoe cabinet that wants to express E3. It is not as rigid and immutable as the traditional exhibition rack. Instead, it can create a changeable form through imagination. It is not only a colorful shoe cabinet representing color, but also wants to present the culture of brand and product through this shoe cabinet, and expands the creative inspiration and imagination space of children through culture. Because color is the only design element that can maximize the value at the lowest cost. For example, the development of an innovative fabric requires early research and development, market research, late investment, etc. but the use of popular colors can often give new products vitality, while promoting sales, at the same time, it can also deepen the brand image of consumers. E3 has launched a new color marketing campaign. The brand goal is to become the leading brand of Chinese color healthy children's shoes.


    The difference between us and other brands lies in the core position. Each brand has its own core positioning, such as POOVE, which is the first brand of Chinese youth sports equipment, rather than the brand of children's shoes, and the color marketing launched by brand names such as Yong Gao people focuses on product color. But we are introducing the China Fashion Color Association and some high-end color research institutes at home and abroad. Every year, we will issue a report on the trend of Chinese children's shoe fashion and launch visual merchandising in an all-round way. Not only in products, but also in the overall network terminal vision, display, shoe cabinet and communication, etc., so that color becomes the high added value of E3 brand culture.


       Application is still in its initial stage.


    Jinjiang Economic Daily: the launching of the E3 brand strategy means that the use of color marketing in the Chinese children's shoes industry is not only confined to the appearance of the products, but towards the deeper level of commodity planning and even the personalized direction of the brand. So, is the development of children's shoes industry suitable for starting the color marketing mode?


    Liu Pengrong: in foreign countries, the color marketing strategy has come into being earlier, and has been widely applied in many industries. In China, the color marketing strategy has just been used, especially the use of color marketing strategy in China's children's shoes industry is still in its infancy, still in the introduction stage, immature, and there are still many problems. Compared with the skilled use of color marketing in domestic adult shoes and clothing, the use of colors by children's shoes enterprises is still in the initial stage, or even a blank.


    Although a previous "Korean wave" came, many children's shoes enterprises have been concerned about color marketing, but because the enterprises have not yet been systematically applied, it is easy to sell the fire in the first year, and the tragic situation that has been depressed after second years. This phenomenon is partly due to the fact that the use of color in children's shoes is still only in product design, and tries to display the merchandise portfolio through bold and brilliant color packaging. But the gradual popularization of color is not only embodied in products, but also should be introduced into various aspects of color planning. On the other hand, it is more difficult for children's shoes enterprises to find core group customers. Most of the dealers of children's shoes enterprises run several brands at the same time, plus the difference between North and South markets, different regions have different acceptability and large inventory. It is still a matter of time before they want to succeed and trigger a color marketing revolution. So far, the color marketing mode can only be regarded as a platform, and the core of the enterprise brand should be its soul. For example, POOVE's "building the first brand of Chinese youth sports equipment" is the soul of the company. That is the most important thing. {page_break}


    Xie Jiasheng: indeed, in many industries, color marketing is not uncommon. For example, adult shoes and clothing enterprises use the color marketing strategy in the design and packaging of products. By changing the color of products from a single color system to multiple combinations of colors, we can attract consumers' eyes and make them purchase desire. Therefore, children's shoes industry starts to attach importance to color marketing to different degrees, which is an inevitable trend.


    Different stages of children's growth need to be supplemented with different colors. Infants should not use too bright colors, but need to use some soft colors to meet children's visual needs. When children grow to the age of six or seven, they may need to use some bright colors such as red and yellow to make the growing children feel warm, active and positive. Children's wear and children's shoes need to learn how to use colors and adjust children's psychology through color. Different collocation can express the different psychology of children's growing up. Therefore, color is often used to express the emotional needs of children at different stages of growth, and plays a guiding role in the growth direction of children.


       Or take the Daphne model of children's industry.


    Jinjiang Economic Daily: before the color marketing of children's shoes industry is not ideal, the key is homogenization. How can this phenomenon be avoided? How should the color marketing of children's shoes industry be implemented?


    Zheng Xuanjun: homogenization, follow suit and duplication are appearing in every field, which is inevitable. Therefore, the only thing that enterprises can do is lead, constantly lead and innovate, so that consumers can remember the leader of a trend. This is the value of the brand.


    The application of E3 brand in color will ensure the smooth implementation of brand strategy from the six major strategies of brand, channel, product, image, advertisement and talent. Improve product mix, increase product research and development input, product driven brand, use of color and popular elements to consolidate the basic products; according to the trend of the market, appropriately increase leisure series, sports series, etc., E3 will be set up fashion, leisure, life and other various combinations of children's shoes fashion brand. Start the 360 degree communication program and increase the intensity of advertising communication. In 2011, E3 will launch a comprehensive dissemination program for E3 brand, intensify advertising efforts, and disseminated the brand with strong advertising. At the same time, the company will increase the number of media, including air, ground and other three-dimensional transmission mode, to achieve brand awareness and reputation enhancement.


    Liu Pengrong: although some leading brands have launched color marketing, the absolute example effect has not yet been formed. In general, the color planning of China's children's shoes industry is still at the initial stage. It is not enough to rely solely on the marketing promotion of some leading brands and blindly follow suit of the two or three line brands. Everyone is trying on the product, but no one dare to break through the visual marketing.


    It is still more difficult for enterprises to carry out comprehensive reform in terms of vision and brand. But look at the strategy of E3 brand, it seems very bold, and also know how to make use of the advantage of Zhejiang leather shoes industry developed area, attacking the product line of girls' shoes, boots and so on. The product and brand positioning are high-end, so the odds of this reform are still very large, if Daphne mode business success rate will be very high. However, this is very strict for the strength of enterprises, especially for financial strength and channel resources, so this will not succeed.

    • Related reading

    童鞋行業(yè)色彩營銷再度升溫

    Footwear industry dynamics
    |
    2010/12/14 9:00:00
    86

    童鞋品牌發(fā)展需要“科技支撐”

    Footwear industry dynamics
    |
    2010/12/13 17:07:00
    102

    Banks Help Smes In Zhuji Solve Financing Difficulties

    Footwear industry dynamics
    |
    2010/12/13 15:10:00
    65

    Footwear Industry Should Avoid "Herding" In Acquiring Foreign Brands

    Footwear industry dynamics
    |
    2010/12/13 14:05:00
    62

    The First China Children Shoes Industry Summit Forum Was Held In Quanzhou

    Footwear industry dynamics
    |
    2010/12/13 9:41:00
    71
    Read the next article

    雪花打底褲,迎來圣誕氣息

    雪花圖案的leggings在這一季顯得很火爆,一方面雪花昭示著冬日的來臨,另一方面又通過五彩的色調(diào)打破冬日的寂寥,叫人怎能不愛它?

    主站蜘蛛池模板: 日本欧美视频在线| 青青青国产手机在线播放| 求网址你懂你的2022| 天堂网www在线资源| 在线观看精品视频看看播放| 全彩口工彩漫画无遮漫画| 亚州**色毛片免费观看| 亚洲综合在线另类色区奇米| 果冻传媒视频在线观看| 夜夜揉揉日日人人青青| 亚洲精品成人区在线观看| 97国产精品视频观看一| 美女扒开超粉嫩的尿口视频 | 丝袜交kingfootjob| 美女**视频一级毛片| 宝贝过来趴好张开腿让我看看| 免费啪啪小视频| 中文字幕一区二区三区久久网站| 色婷婷综合激情视频免费看| 成在线人视频免费视频| 国产人澡人澡澡澡人碰视频| 久久久久亚洲精品中文字幕| 色吊丝av中文字幕| 日本免费www| 啊轻点灬大ji巴太粗太长了欧美| 一二三四日本视频中文| 爆乳熟妇一区二区三区霸乳 | 一级毛片免费视频网站| 用被子自w到高c方法| 国产美女免费网站| 亚洲av无码一区二区三区观看| 顶级欧美色妇xxxxx| 成在线人永久免费视频播放| 免费人成动漫在线播放r18| 91手机视频在线| 曰皮全部过程视频免费国产30分钟| 国产亚洲精品美女| 一区二区三区在线看| 欧美精品偷自拍另类在线观看| 国产欧美日韩三级| 中日韩欧美电影免费看|