Wenzhou Is Becoming The Next Global High-End Menswear Manufacturing Base.

After the financial crisis, the global industry is facing a new challenge of reshuffling. Represented by Italy, a number of international high-end men's wear brands, with decades or hundreds of years of achievements, have great influence on fashion and cultural impetus. They are the leaders of international fashion nowadays, but their manufacturing capabilities have lagged behind. At the same time, manufacturing enterprises represented by China are developing rapidly because of the innovation of production technology, advanced manufacturing equipment and quality management.

Recently, Wenzhou The Municipal Economic and Trade Commission, the Wenzhou chamber of Commerce and the Australian wool Bureau jointly held the "global high-end men's clothing Cooperation Forum" at the Shanghai world financial center. According to the insiders, this is the strongest voice of Wenzhou's industry after the Wenzhou industry put forward the "regional brand" worn in Wenzhou in 90s of last century, and stands on a higher level. Global high-end men's wear manufacturing base 。

The change of global industrial structure has brought an excellent opportunity for Wenzhou to build a global high-end menswear manufacturing base. The words of Zheng Chenai, President of Wenzhou chamber of Commerce, showed Wenzhou's strength and strength. "At present, the development of Wenzhou's industry is enough to support it as a global high-end menswear manufacturing base. Wenzhou is exploring a way to develop China's world famous brand with global industrial chain cooperation."

According to the reporter, after 20 years of rapid development, Wenzhou has more than 3000 home manufacturing and circulation enterprises, with an annual output value of more than 58 billion yuan. Wenzhou also has 16 well-known trademarks in China, 9 Chinese brands, and 17 national inspection free products. Zheng Chenai said that in China's important menswear manufacturing gathering area, Wenzhou's biggest feature and advantage is to work closely with international high-end brands, which is truly an international and domestic high-end manufacturing base.

Statistics show that "made in Wenzhou" has become the first choice for many international high-end men's clothing orders. Hundreds of international high-end brands such as Armani, Zegna, Versace, Gucci, SARAR and Martha have close contacts with Wenzhou enterprises. Domestic high-end men's clothing brands such as nine herd kings, Li Lang, seven wolves (35.07,0.00,0.00%), Tai Zi Long and Qipai have also maintained long-term and stable cooperative relations with Wenzhou.

At the same time, a survey on the international cooperation of 16 Wenzhou senior men's wear brand enterprises, including 30.89,0.00,0.00%, Xia Meng, France, Zhuang Ji, Jordan, Bai Xian de and Gong Zhen, also showed that the total scale of the 16 factories reached 738 thousand square meters, the total number of employees was 19068, the designers 495, and the foreign designers stationed in Wenzhou were 28 people in the city of Wenzhou. In 2009, the total output value of the 16 high-end men's clothing enterprises was 9 billion 170 million yuan; the annual senior men's clothing was 9 million 758 thousand (piece sets); the average price of its main products was 3807 yuan, the highest price could reach 12000 yuan, and the high-end men's clothing with a market price of more than 5000 yuan was 1 million 569 thousand (piece sets).

Zheng Chenai said: "Wenzhou's industrial advantages and the municipal government's plan to build a global high-end menswear manufacturing base" has become the first step in Wenzhou's industrial transformation and upgrading. In addition, the Wenzhou chamber of commerce also plans to set up a "global high-end men's wear leadership club" in a year's time to integrate the global high-end men's clothing from the brand, the manufacturing to the elite of the whole industry chain, and to serve the cooperation and development of the global high-end men's clothing industry.

After decades of rapid development, China's (8.80,0.00,0.00%) market has grown from immature to mature, from primary customization to ready-made clothes consumption, and is gradually entering the high-end consumption stage, including advanced customized consumption. How to promote high-end consumption, increase the added value of technology, and change manufacturing in China from quantity to value, which is also China. Transformation and upgrading An important content.

According to the insiders, at present, the phenomenon of separation and transfer of industry's marketing and processing and manufacturing is becoming more and more obvious. The global manufacturing industry is shifting to Asian countries, which makes the industry more subdivided and more professional. Another expert pointed out: "the value of brand culture is often elevated indefinitely, while the value of manufacturing quality is often underestimated, which is the contradiction and confusion caused by the imperfect combination of industrial chains. In fact, product quality is an important part of the brand, and high-end brand is the same. High-end manufacturing technology development, quality improvement and market protection, especially brand marketing and other industrial chain efforts to complete. That is to say, without the support of the developed high-end manufacturing industry, there can be no development of high-end brands.