Suzhou World Silk Capital: The New Global Silk Business Platform

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As the leader of China's new silk culture, the world's exclusive.

Silk revival in Millennium town

Mu Du is an ancient town of the same age as Suzhou. The Taihu Valley is rich in land, rich in products, and is the hometown of handicraft. Its production is mostly the national collection.

Nowadays, the handicraft in Mu Du area is not bad. Its silk and embroidery are well known all over the world.

Mu Du is adjacent to the cultural ancient city of Suzhou. It draws the ancient city aura and has the reputation of "the first town in Wuzhong". It not only sets the beauty of gardens, but also is an ancient silk town.

The silk area in ancient town and Suzhou city has a long history. Both the new and old stone artifacts, or the weaving rooms of the palace of the kings of the spring and Autumn period, all witnessed the long history of silk. During the Ming and Qing Dynasties, Suzhou became a metropolis.

Suzhou has so far retained many historical sites related to silk, which is an inseparable part of Suzhou as a famous historical and cultural city. It records its past glory and glory.

But after thousands of years of wind and rain, traditional silk culture needs to be saved. How can we turn the historical and cultural heritage into a commercial product that people love to see, go to the market and grow and grow by market demand?

The ancient town of Mu Du was built in the golden location of the Suzhou light rail line 1 station to build the "Mu Du Xintian" project.

Among them, the world silk is promoting the silk culture of our country, promoting the history and current situation of the development of China's silk industry to the tourists at home and abroad, grasping the historic link between the ancient Silk Road and the modern silk city, and reflecting the open awareness of the cultural exchanges between the East and the West. This contemporary silk mall will be a treasure trove of silk and a sea of knowledge. It will not only add a scene to the ancient town, but also be a good place for cultural tourism shopping.

As a fusion of humanity and commerce, the world silk has created another modern "craft silk museum" to exchange and display silk culture.

The museum's massive sculpture with silkworms and silk as its theme is decorated with stainless steel, which highlights the atmosphere. The Chinese Red harmonization with the green brick reflects a more brilliant and dazzling vision.

The large LED display adopts the eaves of the Jiangnan architecture, the columns are carved with green bricks, and the column supports are displayed in the form of brackets, simplifying them into modern elements.

The window is more landscaped, and the way of borrowing scenery from Suzhou gardens expresses the characteristics of Suzhou's "heaven on earth, garden city".

The museum, with its new Chinese style, is not complex and rich, is not arrogant and shows momentum. It embodies the aesthetic connotation of national style and traditional culture, and becomes a new cultural landscape in the ancient town. It sets a good example for the revival of silk culture in the contemporary era.

Modern silk commercial aircraft carrier

The world's silk covers an area of twenty thousand square meters, with a total construction area of thirty-five thousand square meters and five floors above ground level.

The high-end silk, embroidery and extension products industrial clusters are integrated with design, production, research and innovation, display and trading, tourism and leisure, shopping and interactive experience. At the same time, relevant banking, financial, catering, logistics and distribution services are set up to make them the commercial carriers of China's contemporary silk business.

Among them, the modern style craft silk museum has inherited 5000 years of Chinese silk skills and gathered the essence of national silk.

Mu Du integrates ancient and modern culture, urban civilization and natural beauty. The world silk is an integrated international modern industrial chain and traditional Chinese silk culture. It includes almost all silk related industries, including scientific research, design, embroidery, silk art, silk derivatives, silk culture and so on. The world silk has gathered silk technology research and development, display, production and sales, including most of the current silk industry forms. It is like a silk glutton. It is a concept of the fusion of ancient and modern silk and Chinese and foreign silk. It integrates many ways and integrates silk and wealth perfectly.

The world's silk is based on China's Suzhou and radiates the whole world. It is committed to building a business card for Suzhou and even China to publicize Chinese traditional folk culture and world cultural heritage.

The world silk city includes three themes and five floors, including "Silk origin China", "Silk travel" and "Silk Road". It shows the historical, cultural and economic value of Chinese silk in all directions.

The theme of "Silk origin - China" is on the wall of the mall, with 4 oracle bones inscribed on the wall, including silkworms, mulberry, silk and silk, which generalizes the whole cultural content of Suzhou silk, and shows them in the form of brick carving, reflecting the cultural changes of every era.

The advanced silk industry in Suzhou is further elaborated.

The two layer takes "Silk travel" as the theme, and displays the silkworm, cocoon, silk characteristics and the value of human beings in the sequence of silk mulberry silkworm cocoon silk silk in the silk formation process.

Silk is the crystallization of human wisdom and nature.

From three to five, the theme of "Silk Road" is from the three aspects of "land Silk Road", "maritime Silk Road" and "air Silk Road". It shows the wonderful history of the Silk Road from west to west and the maritime Silk Road, which flourished in the Tang Dynasty. Its five tier "sky Silk Road" shows the way of online shopping and silk trade exchanges in the network and information society. It lets the audience experience the Internet fun in an interactive way, and sets up exquisite shops to sell the contemporary high-grade silk art works.

Throughout the mall, Suzhou sandalwood fans, Suzhou garden doors, oracle bone inscriptions, white marble and other classical elements are used in combination with modern glass fiber reinforced plastics relief, multi-media imaging and stereophonic photoelectric technology to create a strong new Chinese and new classical flavor, which fully embodies the historical accumulation and the style of the era of the Chinese silk industry.

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Chinese silk restarts

The opening of the ancient Silk Road in China not only spread Chinese silk culture, but also promoted the economic and cultural exchanges between East and West, but with the tide of global industrialization, the Silk Road became a historical relic.

However, in the long history of China, Chinese silk has always been as bright as pearls. It still has strong vitality and full of new value that can be developed.

The ancestors of the Chinese nation not only discovered silk, but also made use of silk and silk to emit brilliant art in costumes, economy, art and culture, so that silk clothing was covered by the world.

Although China is the first country to keep silkworms and silk reeling in the world, in modern times, because of the emergence of new fabrics with low cost, new designs, and being relatively expensive, limited in production capacity and low added value of products, Chinese silk gradually faded out of the main fabric.

In recent years, although the output of Chinese silk has risen and reformed, the market of the world's high-end silk products is still controlled by developed countries such as Italy.

Throughout the world, silk as a high-end consumer goods in the economic prosperity environment is not only indispensable, but also rising.

With the development of China's market economy, the growth of national wealth and the improvement of people's living standards, silk has become a hot topic of consumer goods.

With the improvement of consumers' horizon, the creation and innovation of silk products is inevitable under the background of the development of China's cocoon and silk industry.

The world's silk industry will link the industrial chain to the same platform, which can be regarded as a major innovation of the cocoon and silk industry and contributes to the upgrading of the whole industry.

At the same time, the "use" and "audience groups" of silk products are constantly expanding, and from single "use" mode to "multiple forms", the value of "investment" is rising rapidly.

The world's silk collection is a collection of high-end silk brands in China, providing high-quality platform for market development, brand promotion, business negotiation, and silk cultural exchange.

With the idea of "innovation, creativity and fashion", we will attract investors' attention and realize the investment value of silk art by setting up the exhibition platform, sales platform, business platform and cultural exchange platform of the silk industry.

Through the establishment of brand exhibitions, the world silk industry has shifted from short-term sales competition to the establishment of China's high-end silk added value and long-term investment in intangible assets, thus creating the commanding heights of China's silk brands and occupying the world's silk market.