2010 Brand Representative Of Garment Industry

What is the difference between the market structure of 2009 and 2010?

In Hepburn's classic movie Tiffany breakfast, she plays the role of socialite every day fantasizing into the luxurious New York upper class society. This aristocratic circle is always associated with luxuries.

With the improvement of the quality of life, the top grade life shops in Chinese cities have also appeared. In the movies, social flowers have also appeared in China.

In Beijing, it is no longer the Royal aristocracy wrapped in red brick and green tile that can afford luxuries. The middle class and new rich people become the "familiar faces" of the luxury goods of China World Trade Center mall, Xpu Ha Palace Hotel and Oriental Xintiandi.

Especially after the completion of the Dongfang Xintiandi mall, which has a total area of over 100 thousand square meters, the Beijing upstart who originally repelled Wangfujing business circle has found a shopping battleground.

E.Zegen, Gucci, PalZileri, Dunhill, Kenzo, Givenchy, Burberry and many other big names of the world have settled down, leaving Beijing's fashion industry with an international atmosphere.

Apart from Beijing, which is representative of luxury culture, Henan Province, where even one person does not get the best income, has also led to the consumption of luxury goods.

In April 8, 2010, Gucci opened at Zhengzhou people's Road store in Denis store for two days, and its daily sales exceeded 1 million yuan.

Miss Zhang, a Zhengzhou citizen, is a fashion fad. She will go shopping in Shanghai or Hongkong every year. She feels that the opening of the Gucci Zhengzhou store means that Zhengzhou has really entered the era of luxury consumption.

Market influence

Sales: single store sales exceeded 1 million

Reporter's viewpoint: according to foreign media reports, Bain released the annual survey report on luxury goods industry, which reported that sales of luxury goods in the world were much higher than expected, thanks mainly to Americans and Chinese.

The bain report also shows that big brands in brand luxury goods are better than small brands.

Gucci's single store sale shows that Chinese luxury culture is maturing and popularizing.

The high quality of life is the voice shared by many luxury enthusiasts.

Luxury satisfaction brought by luxury is no longer just an identity recognition, but a buyer's own enjoyment needs.

The future luxury clothing market has wider space.

Grassroots brand: crazy

Through the subway TV wall, it is easy to hear Wang Luodan's soliloquy: "I am not a big star, I like to dress up, and I also love"

The rise of grass roots is not accidental. Do ordinary people maintain the ease of ordinary mind and let everyone throw away their professional role. Can life be more ordinary? The answer of the big star is: Yes.

As the first lesson in the creation of many brands, it is unavoidable to be warned by all kinds of experts: to understand the consumers you are targeting, be sensitive to their taste and smell, because only in this way can your brand live in the market.

As time went on, a group of brands went out of the stage of "maintaining their livelihood" and began to move towards a well-off society. But we began to find that the preferences of the gods were becoming increasingly erratic, and it was more and more difficult to maintain their loyalty to the brand by cater to and follow their favorite products.