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Wang Liangxing, President Of Li Lang, Won The "2010 Brand China'S Annual Figure".

2010/12/22 8:53:00 42

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Wang Liangxing President Of Li Lang Won The 2010 Brand China'S Annual Figure.

On the evening of December 18th, the "great show of respect" was held in Beijing. It is understood that this activity brand China industry alliance with Tianjin television, "Chinese entrepreneurs", "finance and economics" magazine and other media co sponsored the launch. At the 2010 brand China annual awards ceremony, Wang Liangxing, President of Li Lang, won the "2010 brand China's annual figure".

From "simple but not easy" to start singing China

　　
Wang Liangxing gets " 2010 brand China's annual figure "Never". Act as Lee Lang group Wang Liangxing, one of the founders of the group, has been responsible for the overall business development, brand strategy planning and operation management of the group since its inception. stay lilanz From the wholesale to the brand monopoly spanformation period, Wang Liangxing pioneered the new concept of "business casual men's clothing" in China. lilanz It has become a pioneering brand of Chinese business men's wear.

　　
Combined with the new positioning, Wang Liangxing then proposed. lilanz The new brand concept is "simple but not simple", and Mr. Chen Daoming, a famous performing artist with calm temperament, has been appointed. lilanz "Brand spokesperson, at the same time decisively decided to spend a lot of money in the 04 Olympic Games focused on the CCTV advertising. In the role of positioning, endorsement and advertising in the perfect integrated marketing communication, the "simple but not simple" new Li Lang sings in the night of China's great river, and achieves the same year sales doubling over the past 3 years and ten times brilliant achievements. Since then, Li has entered the period of rapid development of the brand. This brilliant spancript makes Wang Liang's title of "2010 brand China's annual figure" come true.

Men's wear brand Capital upgrading war, Li Lang enters the world stage

　　
While the rapid development of the brand in the country, Wang Liangxing has also carefully promoted its influence in the international arena. In order to Internationally renowned designer Ji Wenbo With the joint efforts of the design team led by Mr. Li, Mr. Li represents. Chinese men's wear Several times on the international stage, Milan fashion week, Taipei fashion show and Tokyo fashion week were featured in a high profile. With the perfect interpretation of Chinese elements, they won the splendor in T world.

　　
In 2009, Wang Liangxing succeeded in realizing the listing of Li Lang as the first menswear brand in mainland China, and landed in the international capital market. Through the listing of Dongfeng, Li Lang blitz opened up the second battleground L2 to seize the huge market of medium business casual men's wear, promote multi brand operation and foster new growth points.

"Jump out" clothing Make clothes " lilanz New strategy

　　
Now, under the guidance of the new brand strategy of "jumping out of clothes and making clothes", Wang Liangxing, President of the company, has led the company with its unique personal charm and its rich brand operation and management experience in China's men's wear industry for over 20 years. lilanz Keep on Brand internationalization The new journey is brilliant. This is the honor of " 2010 brand China's annual figure "This is not only a full recognition of Wang Liangxing's personal achievements as an entrepreneur in brand creation and dissemination, but also a reaffirmation and great encouragement to Li Lang as a representative of Chinese men's clothing brand to the construction of China's own brand.

　　
It is understood that on the same day, President Wang Liangxing also attended the theme forum of "12th Five-Year plan" and "enterprise brand strategy" held during the day, and made a keynote speech entitled "the charm of clothing brand upgrading". From the perspective of enterprise development, brand promotion and creative industry extension, the relationship between the 12th Five-Year plan and the development of enterprise brand strategy was explained in detail. Subsequently, President Wang Liangxing was also invited to receive interviews with major mainstream media.