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Thermal Underwear False Publicity Highest Maximum Penalty 200 Thousand

2010/12/24 15:39:00 43

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Reporters recently learned that, in order to purify the thermal underwear market, the business sector will integrate the consumer's response, starting today.

Conduct

Centralized inspections will severely punish businesses once they have verified false propaganda.

Reporters bought underwear as the origin to a shopping mall in the city. An underwear salesperson recommended a price of 600 yuan underwear to reporters, calling it a "heating" function.

When asked what the "underwear heating" was, the salesperson merely repeated, "this underwear is made from high-tech materials imported from Japan, which collects the heat of the human body and the outside world.

As to what principle it is, it is the manufacturer's trade secret, which we do not know.

In the subsequent visit, reporters encountered many similar situations: some underwear claimed to enhance metabolism and human immune function; some claimed that they had adjuvant therapy for many diseases such as waist and shoulder; some claimed to have weight loss and skin nourishing functions.

When reporters asked why, salesmen were no exception to "high-tech" prevarication.

Insiders told reporters that some high-tech technologies are now used in textiles, but they are so tempting for simple underwear.

function

It's unrealistic.

In the final analysis, there are some unhealthy phenomena in the propaganda of some warm underwear.

Some thermal underwear manufacturers take the concept of "nanometer", "bamboo charcoal", "heating magnetic rotation", "heat card" and other concepts to hype. In fact, most of them are not worthy of the name, and the health care effect is impossible.

This year, the situation is quite special. The cotton price of high operation makes the production cost increase sharply. Compared with other winter clothes, the profit margins of some underwear manufacturers are seriously squeezed.

In the case of some "incompetence" of price competition strategy, some manufacturers have racked their brains to fight for "concept" brand in order to attract consumption eyeballs and profit.

The law enforcement officer of Hanjiang industrial and commercial bureau, who started the inspection ahead of time, told reporters that in the recent two days of enforcement action, though not yet

find

Underwear products involving "three no" or "near brand", but there is a case of exaggerated publicity.

At present, the relevant businesses have been placed on file for investigation. Once their false propaganda is found, they will be fined 10 thousand -20 in accordance with the relevant regulations.