A Competition, A Green Gold Industry.

Rush to

The final scene was lost in the huge 798 Art District of Beijing.

While looking for the right direction in the same red brick factory room, we are full of imagination about the upcoming contest.

Since its entry into China, he has been in contact with Hua Fu. At the annual China International yarn exhibition, fabric exhibition, and even China International Textile and clothing trade exhibition (New York), as well as important meetings of cotton spinning and knitting industry, Huafu's active participation has not only remembered this enterprise, but also remembered the color spinning.

However, for the "three legged cats" who only know a little about the industry, color spinning is just an abstract concept, and the concrete images connected with it are: dyed yarn, the fashion trend of Huafu's annual launch, and the unremitting indoctrination of the staff.

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"Idea", the extension of the downward movement has been stuck in the imagination stage.

Then, what kind of visual impact will this competition bring to people? I can not help but be curious.

Passing through a row of old-fashioned but artistically packed workshops, with stacks of steel pipes and chimneys overhead, they finally stopped at the door of D PARK Beijing club.

Along the way, I experienced 798 artistic atmosphere and experienced the great contrast between modern urban civilization and artistic imagination.

The works of the 22 players, though somewhat creative, are still young.

The combination of colored spun yarn and the use of various popular techniques has made the show beautiful, and the charm of the color spinning itself has been most vividly displayed.

First competition launched from source

Hold?

Countless Chinese costumes

Su Baoyan, the chairman of the association, admitted that this is the first time a joint venture with the upstream enterprises has been launched.

And other downstream enterprises are keen on designing competitions, and this is the idea put forward by Huafu group.

Promotion through competition

It is no wonder that the design of talents is very important for terminal brands.

But Yu Hua Fu is puzzling people: first is the identity of its raw material producer, followed by its position in the industry.

Chen Ling, President of Huafu color spinning Limited by Share Ltd, introduced today's business: "after 17 years of hard work, Huafu color spinning has become one of the largest suppliers and manufacturers of colored yarn in the world.

At the same time, excellent business performance and good expectations, Huafu color spinning has also been recognized by the capital market, is currently the best domestic revenue, the highest price of the textile listed companies, the newly completed 1 billion yuan financing has achieved a premium of 41% of the good results.

Then, what can this design contest bring to Huafu, or what kind of expectations can Huafu achieve through the competition?

"At present, people know little about colored spun yarn."

Sun Weiting, chairman of Huafu color spinning Limited by Share Ltd, hastily dropped this sentence before he was seated at the finals.

Chen Ling's subsequent speech commentary on it: "in the past 10 years, the famous designers in Europe, America and Japan have paid more and more attention to colored yarn, and the proportion of colored yarn has also increased rapidly, because it meets a short, flat and fast fashion consumption route.

Domestic designers are not very familiar with colored spun yarns and fabrics, and the proportion of them is relatively small.

The purpose of our Huafu color fashion design competition is to publicize color products and promote Huafu brand through the cooperation of the industrial chain.

"The long march is the planter", the 3 session.

The Long March also bears the task of "sowing".

The competition lasted for 180 days. During the period, in order to popularize and promote the knowledge of color spinning, the Organizing Committee of the organizing committee entered three universities and colleges, including the Beijing Institute Of Fashion Technology, Donghua University Fashion Institute, Soochow University Institute of fine arts, Tianjin University of Technology textile and Clothing Institute, the Institute of Arts and engineering, the clothing and clothing college, and so on, and carried out the 2011/2012 autumn and winter fashion trend, the "Huafu Cup" color fashion design competition and the training project of the application of new colored spun yarn.

In the arena, looking at a young and dedicated face, listening to the crisp voice coming from the ear: "I like this hollow vest."

I think the "Huafu Cup" color textile fashion design competition will focus on the future designers, students of fashion design, fully expressing their long-term strategic planning.

Innovation is the whole industry chain.

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Although a newborn child, in addition to more than 100 colleges and universities, guests and judges lineup is also very strong.

Several vice presidents of the China Textile Industry Association led the Chinese fashion color association, the China Cotton Textile Industry Association, the China knitwear industry association, the national textile product development center and the Chinese fashion alliance leaders.

Judges are also familiar faces: Liu Yuanfeng, Chen Jiawei, Wu Xuewei, Wang Yutao, Li Binhong and so on.

Although their support is closely related to the influence of Huafu in the industry, the deeper reason is that they are optimistic about the "green gold" industry.

Xu Kunyuan, vice president of the China Textile Industry Association, praised the Chinese textile industry. "Huafu is the leader of the color spinning industry. This competition can promote the development and application of colored spun yarn, promote the development of the fashion industry, and tap the talents of design, which is conducive to the" textile industry "in 12th Five-Year to a new level.

The reason why colored spinning is known as the "green gold" industry is, in Chen Ling's words, "first of all, because of its water saving and emission reduction, with the conventional spinning process of 1/3's net water volume and the reduction of 2/3's sewage discharge, it can produce 100% of the colored products."

In Chen Ling's eyes, the charm of color spinning is more than just this: "its color expression is very distinctive, three-dimensional sense, level sense, hazy feeling replaced plane, monotonous and mechanical, showing a fashionable and low-key, rich and elegant color style.

In addition, its multi component blends, the color spinning makes many kinds of fibers blend, and the advantages of various fibers become more and more complementary.

Color spinning also shows the advantages of high color fastness, good color consistency, adaptability to small batch, multiple varieties, quick delivery, flexible processing, short cycle and low cost. "

In Su Baoyan's view, the color spinning is very much in line with the trend of fast fashion: "because it dyed the yarn first, reduced the consumption of finishing, environmental protection, fast, and at the same time, because of reducing the cost of process and reducing the cost, it can guarantee its price to be accepted by consumers, so there is great room for future development of coloured spinning in the clothing domain."

2010 "Hua Fu Cup" color spinning fashion design competition is born, in addition to Xu Kunyuan's summary, the reporter has also read another layer of meaning: in the future, fashion is not only the clothing circle, but also the whole industry chain.

As Chen Ling pointed out, colored spinning is an intermediate product in the upstream of the whole fashion industry chain. Its unique product characteristics can only exert its best fashion expression power through the integration and innovation of the whole industrial chain, which depends on weaving, clothing and even brand retail.

Connecting the fashion and creativity of the upstream and downstream industry chain, the "Huafu Cup" color spinning design competition is based on this kind of thinking, and the boosting color spinning becomes the fashion from inside to outside.