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FIOCCO&Nbsp; Elegance Writing Noble And Atmosphere.

2010/12/31 11:43:00 55

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From 2005 to 2010, the "33Layer" of Bo Yang Group, the "beauty lion" of the Luo Meng group, and the "fig" developed by Huayi clothing company, bloomed their bright times in the market.

In the face of the strong Ningbo men's wear brand, these women's brands, with their vulgar style and exquisite quality, make more consumers understand that Ningbo is no longer the colony of the original men's wear OEM, but a fashionable city with complete clothing and popular whirlwind.

At the same time, Ningbo brand in women's clothing breakthrough, also has its own great wisdom, for example, the FIOCCO brand in the five years in the raising of fire, let the great river north and South felt the elegant dress of women's clothing elegant fashion.

"It is said that Ningbo is a big city for men's wear. In fact, it has been processing OEM for domestic and foreign brands for many years.

Ningbo

Women's clothing production, capacity and sales exceeded men's clothing.

Zhang Xiaofeng, Secretary General of Ningbo garment industry association, said, "more than half of the more than 3000 clothing companies in the city are doing women's clothing."

In September this year, Ningbo Huayi apparel Co., Ltd., which had been struggling in the field of foreign trade, suddenly changed its face and renamed Huayi fig group. Huayi clothing became a subsidiary of the group company.

"We are going to stage a high-level women's wear Conference on this clothing festival, and have done 15 years of OEM for others, so long as we want to fight our brand."

Shi Yun, chairman of the group, said that in the future, the company will walk on two legs with foreign trade and its own brand, and is ready to expand at the rate of more than 20 stores every year.

In order to meet the needs of the domestic market, the company's new production base in Jiujiang, Jiangxi has been put into operation this year.

The practice of Huayi clothing is not an isolated case.

It is understood that Ningbo has made many OEM clothing enterprises, and has also created its own brand.

2004, has been engaged in

foreign trade

Ningbo Textile Import And Export Co launched the "Yi Si Kai Kai" women's wear.

Peng Liping, manager of the Ministry of internal trade, said that the company has opened several stores in the whole province, and the stores in Nanjing and Fuzhou opened in the second half of the year.

Ningbo's earlier local women's clothing brand "Xian Dian" is positioned as a flexible woman's dress, which is exactly the same as that of the Hangzhou style clothing, such as "autumn and water people", "all over the place" and "Jiangnan cloth dress".

The company also joined the French companies to launch the LOVESACHET brand.

It is understood that today there are no fewer than 50 women's clothing brands in Ningbo.

Women's wear brand should improve their design ability.

Zhang Xiaofeng believes that compared to men's clothing, the value of women's clothing is more reflected in fashion and design, and requires more intellectual input.

Women's clothing has a fast updating speed, for example, Taiping bird will launch more than 3000 single products a year, with an average of more than 200 new styles appearing on the market every month.

But at present, Ningbo women's clothing is also facing the problems of imperfect industrial chain, lack of designers and management personnel, and high cost of clothing.

Xiang Jiangpeng, deputy general manager of Bo Yang clothing company, thinks that design is the soul of women's clothing. Ningbo women's clothing should improve their ability of independent design and development, and inject more personalized and fashionable elements into the brand. At the same time, we should change the current situation of small and small businesses, develop the regulatory model enterprises, and dare to compete with their brands in the first tier cities.

Zhang Xiaofeng said that some shopping malls in Ningbo started from their own sales and tended to be more inclined to foreign brands when entering the field.

"If you can't see the shadow of the local brand in the large shopping malls in Ningbo, it will eventually lead to the collective fall of Ningbo women's clothing."

He suggested that local shopping malls should increase their support for local brands.

One of the most worthy highlights of this year's Ningbo International Clothing Fair is rooted in the European fashion spirit, and Figo's women, who pursue the commercial quality and elegant realm, continue to carry out the Manifesto and interpretation of the brand.

The fully internationalized design team led by GennatoGistillo, the famous designer of Italy, has performed a theme show of "light and shadow city, if still dreamed", in the International Hall of Nanyuan hotel. It has expressed Figo's beautiful thoughts of fashionable business women, fused the new legend of women in the new business period, and also disseminated the concept of advanced clothing that has been highly praised by Fig.

This press conference is also an introduction of the international brand operation and operation consciousness of "Figo's group's introduction of European original brands into the Chinese market". It also presents bright colors for Ningbo's urban fashion stage this autumn. It also promotes the development of Ningbo's clothing industry and enters the brand-new field of international brand cooperation, which fully demonstrates the pioneer position of Figo's enterprises.

INSPIRATION (FREE), wisdom (INTELLIGENCE) and Figo are the mature wind and shadow of Figo. They are also the dreams of intellectually women, which are the four main fashion words tagged by fig 08-09.

Wearing inspiration is a very popular way of thinking.

As for women, every smile and frown should never take the dress as the foundation, with intelligent eyes shining on the lives of women, close to love with a free jumping posture, and continue to be elegant curves in the heart of heaven.

Figo not only sought fashion experience in the basic design of clothing, but also portraying women's elegant demeanor in the vision of human nature, intellectual women, free women, gentle women and fashionable women. This is the image of great intelligence and love advocated by fig after 2009 years.

Fig's fashion philosophy is designed for advanced garments and business fashions. Its design concept is different from the serious design style of professional women's wear brands, and is also different from some conceptual products put forward only by emphasizing fashion speculation. Instead, it is designed to cover functional (including social and spiritual), personalized, fashion oriented elements and fashion trends, representing a positive, happy attitude towards life and modern women's self-confidence and high spirited life philosophy.

Compared with the delicate makeup and the meticulous hairstyle of the veil, fashion will often feel the lines and interpret the new proportion of the body line in a relaxed way.

Emphasize

High waist line suit, elegant coat and trousers, at the same time, create a more delicate chest curve.

The shoulder line is also redefined with a completely new vocabulary.

The sleeves of the coat are more abundant, and the short sleeves are even less than those on the elbows, revealing rich grooming, silk or Chiffon without any trace, like the visual game, re shaping the body curve.

The body skirt and knee skirt are linked together with the boots of the same color to show the dynamic fashion outline.

The classic short tweed weave coat, which is rich in color and full of bird pattern and contrast effect, is still presented with magnificent views.

This conference wants to use the above four themes and specific clothing as a carrier to show the different stages of modern business women in different time periods.

They are sometimes graceful, and sometimes competent, but each series can eventually reflect the dignity and generosity of women, but not the bondage, creating the ultimate image of white collar women's autonomy, dignity and self-confidence.

Beyond the fashion show, in the static exhibition of the International Convention and Exhibition Center, fig still interprets the brand spirit with its elegant atmosphere.