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Online And Offline Marketing Is Creative.

2011/1/1 16:46:00 90

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Marketing

There are various nouns in the category.

However, for the public, there is a new noun that may not be familiar to the public, that is, wireless marketing.

The following is a

Gym shoes

brand

Under the offline marketing case, I believe that through this case, we can learn more.

Throughout this marketing campaign, users actually need to have a Bluetooth enabled phone.

"Famous"

Gym shoes

brand

In a downtown area of Shanghai, there are two separate shops that are separated from each other. When a user walks to a shop, the sign posted at the door of the store will prompt the user to turn on the Bluetooth function of the mobile phone.

When it is opened, it receives a message asking the user to run to whatever way he can think of.

brand

Another store in this area.

this

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The users who use the shortest time in the day will be counted and rewarded.

Gym shoes

Most other wireless marketing and wireless advertising are sent by SMS.

Promotion

Information and WAP advertising display

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Advertisements are different.

The above case really takes advantage of the special attributes of wireless media, the limited distance of Bluetooth pmission, and perhaps the more appropriate wireless communication method that can be thought of.

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The deep meaning it contains.

Gym shoes

brand

Combined with "running", plus the mode of allowing users to participate in the mode of incentive under a prizes, this wireless marketing case is very successful, and it is also worth more in-depth thinking by other marketers who are trying to do well in wireless marketing and wireless advertising.

And here we can share and learn from:

First of all, why use Bluetooth instead of text messages? There is a distance restriction for sending and receiving Bluetooth. Users must see signs or Bluetooth always open to receive information in the range.

If you use SMS, there is no time and distance restrictions, it may cause some ridiculous results.

"Run" and

Gym shoes

。

If you will

Gym shoes

What would be associated with a sport? I think running would be a common choice.

It's not promotion.

This marketing case is not a promotional case, because it did not sell many shoes directly because of this activity, but it was only presented to the first place.

Its real purpose is to mold.

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It has been closely related to sports.

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。

Participants' choice.

Unlike short message marketing, advertisers or wireless marketing businesses usually choose the target user group first. Users with Bluetooth capabilities are relatively high-end, interested in the reward mechanism, and the way to participate in activities (as fast as possible) and so on. All the users involved must be a special group of people, and the possibility of becoming a target user is great.

In short, marketing can never be short of creativity and understanding what you need to convey.

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Information and familiarity with the media you are going to use, you may also be able to use the 2 degree of participation in other media.