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    On New Year'S Day, Nanning Merchants Sell To &Nbsp; New Year'S "Nuggets" Are Good.

    2011/1/3 16:06:00 89

    Business Promotion On New Year'S Day

      

    New year's Day

    Consumption has always been a time for big shopping malls to compete.

    The first wave of business war in 2011, all kinds of discount in major shopping malls.

    促銷活動不斷,而市民也顯示出驚人的購買力瘋狂“掃貨”,點燃了火爆的元旦消費市場。多家商場表示,業績超去年同期。


    Department stores, home appliances, shopping malls, high fever


    Whether for the perfect ending of the end of the year or the start of the 2011, the shopping malls were all riveted by the momentum. The "inter year Nuggets" covered the Chaoyang business circle, Wanda business district, ancient city road area, Jinhu business district and other major business and commercial blocks.

    Commercial enterprises have joined the "inter year" ranks, and have taken promotions in the form of discounts, promotions, raffle and so on.


    Reporters visited the dream island department store, Nanning department store, Parkson and other stores, the major stores are playing "year-end grand offering, Thanksgiving feedback".

    Price

    In the supermarket, WAL-MART launched the slogan of "over 100 kinds of food with a minimum of 50 percent off, with low quality products and customers to welcome a new year", attracting a large number of people to sweep the goods.


    Reporters in the dream island ancient city store to see, the popularity of the mall is obviously higher than usual, a number of "full court 4. fold" big signs hanging in the most prominent position.

    Different types of merchandise sell different temptations, and each brand counter attracts many customers.

    Reporters found that almost all counters gathered high popularity, and the turnover rate was also astonishing.

    Nanning department stores took the lead over the other shopping malls, and pioneered the war drums for the old and new sales promotion. The whole range of merchandise discounts attracted many customers.


    Many people's long-standing consumption desire has been inspired by the double attacks of New Year Shopping traditions and the bombardment of promotional advertising in shopping malls.

    Miss li of the public counted the reporters. On New Year's day, she went to dream island department store and department store to buy things, bought a set of cosmetics 580 yuan, a coat 560 yuan, a pair of boots 680 yuan, two pants 350 yuan, also bought a bag to spend 360 yuan, and helped the family to buy warm clothing 300 yuan, a day spent nearly 3000 yuan.

    She called "this time sweeping the goods."


    On the day of new year's day, the department stores in our city have made a good start. The heat of the household appliance market is also close to "boiling point".

    The department store, which is located in the core business district, ushered in the first wave of blowout in 2011.

    Just now, Mr. Tao, who just paid credit cards, displayed a large shopping list in his hand and said with a smile on his face that he bought a total of more than 30 thousand yuan of electrical appliances, with a discount of over 7000 yuan, and got a lot of gifts.


    Merchants successfully "inter year Nuggets"


    The "inter year Nuggets", many businesses have expressed the popularity, wealth and double harvest, with "surprise" two words can not be too.


    "Preliminary statistics show that sales for the two days before New Year's day are the largest increase in clothing consumption."

    Ms. Chen, director of a shopping mall at Chaoyang Road, revealed that the sales of new year's Day was particularly good, with an overall sales growth of around 40%, with the largest increase on New Year's day, reaching 50%.

    In addition to urban consumers, consumers in surrounding areas also go shopping in cities.

    "WAL-MART supermarket has made a successful start of the new year."

    Xie Xiaoling, manager of Wal-Mart Store Inc affairs department, excitedly told reporters that the sales volume of WAL-MART Chaoyang store increased by 59.2% on the day of new year's day, compared with the same period last year, and the 86% growth of the airline store.


    "At the beginning of the year, the sales performance of Nanning department stores increased significantly over the same period."

    According to assistant general manager Wu Xiaobin, general manager of Nanning department store, Nanning department store has conducted two rounds of sales promotion in the early years of the year. The sale of the old chapter in from December 29 to 31, 2010 was "4.5 folded in the whole". In 2011, new year's day, 1 to 3 days, came to win the tourist market in the form of "55% off to 40% off", so that the orderly sales promotion to Nanning department store brought a high level of sales at the end of the year.

    Tan Zhaoyuan, manager of Nanbai electrical appliance city, also said that people's traffic volume increased sharply in the morning when the mall opened on New Year's day. The volume of sales increased by 50% over the same period last year.


    It is understood that before the event, the stores were fully prepared for stocking. Meanwhile, many stores added a number of humanized services, such as mobile drinking cars, on-site mobile packages, and other special services. The whole promotional activities were arranged in an orderly manner, and consumers felt very close.


    New year's promotion business is more powerful.


    New year's Day is unusual this year.

    In the eyes of industry experts, after the economic crisis and the impact of price increases, businesses generally expect the coming year, and this year, the new year's day has substantially increased the intensity of sales promotion, hoping to get a good start at the beginning of the year, bringing the whole year's performance more prosperous.


    Wen Lan, an economics professor at Guangxi University For Nationalities, said that according to past experience, after Christmas every year, people's purchasing power will continue until the Spring Festival. "Even if there is no promotion, people will buy it".

    So for businessmen, the promotion of new year's day in previous years is usually only a continuation of Christmas, or less than Christmas.

    "This year, in the pressure of rising prices throughout the year, last year, the world has just come out of the economic crisis, so businessmen have placed high expectations on 2011."

    Wen Lan said: "choosing new year's day to do promotions is a beginning of the whole year. If we can get good results, then it will be more prosperous throughout the year.

    And this is very important for businesses. "


    According to introducing, this year's new year's day, business promotion is more real.

    For example, during the Christmas season, a shopping mall may only be "full", but on New Year's day, the content of the promotion is subdivided into every brand.

    Even many brands are making bigger discounts than shopping malls.

    "Many shopping malls are actively negotiating with brands before New Year's day this year to jointly make more profits and promote sales of shopping malls."

    Wen Lan analysis, the greater the sales volume of the mall, the greater the right to speak with the brand negotiation, and the more initiative it can take. For consumers, it is good to see that so many brands are actually discounting the price.

    It is no doubt that to spend the same money for cheaper things is undoubtedly a benefit to the common people.

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