Management Vision: Six Reasons For Brainstorming

　　 Brainstorming It is one of the most commonly used methods to stimulate group creativity. This method is fast, simple and effective. However, many organizations have been frustrated in brainstorming, so that they have finally given up the use of it. So they say brainstorming is out of date and no longer effective. But the real reason why people are frustrated is that they do not have the proper way to use brainstorming. An effective brainstorming is fun and dynamic. It can produce many good ideas. But poor brainstorming is frustrating and killing power.

Here are a few simple but sufficient ways to destroy a brainstorming.

There is no clear goal. If a brainstorming intention is vague, it will lead to wandering or even losing direction. So we must set clear goals. The purpose of a brainstorming is to create many creative ideas in order to achieve a specific goal. The best way is to set this goal as a problem. Vague goals are useless. How can we do better? There is no "how can we double the sales volume in the next year"? However, the number of problems should not be too small, otherwise it will limit brainstorming and reduce more possibilities. Such questions as "how can we double sales by making use of existing channels and current product settings" may be too restrictive. Once such a question is unanimously agreed, write it down so that everyone can see it clearly.

At the same time, how much creativity and how much time should be set for this goal should be set. For example, "we plan to come up with 60 ideas in the next 20 minutes. Then we screened them for 4 to 5 best ideas.

The background of the participants is too close. If everyone comes from the same department, they will easily fall into a kind of "group thinking", thus greatly imprisding creativity. Therefore, we should carefully select participants. The number of participants is between 6 and 12. Too few people make enough material for brainstorming. Too many people are hard to control, limiting their personal performance. In the whole brainstorming group, there should be some other spectators who have nothing to do with the topics discussed. These people often put forward different perspectives and strange ideas. The effect of the discussion with different background participants is the best. These people can cover different age groups, men and women, experienced veterans or new people, etc.

Be careful when your boss becomes the promoter of discussion. team They may restrict or fix the content of the discussion. If such a boss is present, it is best to find an independent person who can be promoted. He should be able to motivate people to think positively and prevent a person from dominating the whole situation. The worst case for brainstorming is that the department manager presides over meetings, as well as clerks and references.

The most important principle to allow early judgement of brainstorming is to push judgement back. In order to encourage the emergence of a lot of extraordinary ideas, it is very important to ensure that no one criticizes any negative thoughts, negative comments or any judgments. Any idea that a participant says, no matter how stupid he looks, must be recorded. The principle of not judging at the stage of thinking is extremely important and therefore needs to be strictly enforced. There is a good way to punish those who judge by using a water gun.

Satisfied with the few ideas, don't just get a few ideas, start analysis. Quantity is the most important. The more the number of ideas, the better. In all activities, brainstorming is one of the few activities that can improve quality. Think about the Darwin process. The greater the number of different ideas, the greater the possibility that some of them will eventually be selected. You need a lot of energy and all kinds of voices to get a lot of special ideas. Insane ideas that are totally unusable often play the role of springboards, leading us to think of new and brilliant solutions that can be adopted. Therefore, to keep a steady stream of crazy ideas - you need to kiss a lot of frogs before you meet a real prince!

Do not finish or follow up without ending a brainstorming session before a clear execution plan is made, even though a lot of ideas have been generated. If you do not see a real result, people will feel that the process before is meaningless and frustrating. These ideas should be quickly analyzed at the meeting. A good way is to divide the concluding speech into three parts: insightful ideas, interesting ideas or objections. If there are brilliant ideas that are worthy of immediate implementation in the insightful ideas, they should be immediately applied as a practical project to the relevant performer.

Moreover, ideas should be collected and sorted. For example, put insightful and interesting ideas about market, sales or other aspects on different wall charts. This form of rethinking helps us discover new combinations and possibilities. Some people use stickers to facilitate the casual combination of ideas.

If time is more urgent, you can use the five score system to select the best ideas. Participants scored for each idea. They are free to assign five points to their favorite ideas. For example, divide five points equally into five thoughts, get one point per thought, or give five points to an idea. Then, add the scores of each idea to the highest score, and leave it for later discussion.

Finally, before the end of the meeting, thank everyone for their contribution to brainstorming. One or two of the best, most creative or interesting ideas should be mentioned again. Then consider what ideas can be put into practice even if they are negligible.

People like brainstorming is often short, dynamic and effective. Such meetings can stimulate people's potential, improve their efficiency and promote them. Creativity Ascension.