Quanzhou Footwear Enterprises Face &Nbsp In The Post Crisis Era, And Promote Brand Development.

Unlike carriages like cars.

Nowadays,

In 2008 and 2009, Sheng Tian fox continued to achieve an increase of more than 38% of its sales. Last year, it realized high growth and started to build the Santa Fe Industrial Park, which integrates R & D, production, processing, warehousing and sales.

The product is moving towards "refinement" and "diversification", so that Sheng Tian fox will quickly launch thousands of stores in the country.

The boat is good enough to surf the waves and move into the "billion club", making the pformation and upgrading of Saint fox become more "promising".

In the future, not only will we join hands with the Beijing Design Institute of French Reke, but also cooperate with Noah International to form the St. fox terminal business school. We will constantly introduce high-end management talents and introduce the "Six Sigma" fine process management mode.

Grab the market: compete for 80 billion yuan online shopping cake

Quanzhou's brand has been squeezing into the first tier markets like Shanghai.

As the threshold of "6000 shops" has been broken through by Quanzhou brand enterprises such as Anta and so on, they are no longer satisfied with the increase of the number of terminal stores, and have begun to march from two or three line cities to large stores in the first tier cities in China.

What is worth looking forward to is that the marketing channel is undergoing a subversive change.

While more powerful enterprises are speeding up the layout of major stores in major cities in China and the distribution of stores and counters in small and medium-sized cities, Quanzhou enterprises are involved in Taobao, micro-blog and other network fields.

According to the Research Report of AI consulting, the number of Internet users in China has reached 384 million. Due to the huge number of potential users of clothing online shopping, it is estimated that the proportion of apparel online shopping in garment retail sales is expected to be close to 17% in 2012 and sales will exceed 80 billion yuan.

In the face of the huge market, "self built network mall" or shop on the three party platform such as Taobao has become another choice for the majority of Quanzhou brand enterprises such as PEAK and seven wolves.

Independently set up business unit, directly managed by CEO, and spent a lot of money on the construction and promotion of online shopping mall. After PEAK first tasted the sweetness brought by e-commerce, it positioned e-commerce as an important carrier for future brand promotion and product sales, and continued to increase investment.

Micro-blog marketing is coming to the fore.

361 degrees, seven wolves, Anta, PEAK, XTEP, Zhengda, Qipai and many other strength shoes and clothing brands have launched micro-blog marketing, forming an industry trend: by using micro-blog to gather popularity and carry out interactive activities with consumers.

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Extension brand: from product output to brand output

The expansion is not just a billion dollar Corps.

In 2010, Quanzhou added 15 well-known trademarks, 32 high-tech enterprises, 5 state-level enterprise technology centers, 5 industrial technology innovation strategic alliances, 3 postdoctoral workstations, 4 experts' workstations, and so on.

Brand highlands continue to rise.

From the output of products to the brand export, the road of export of Quanzhou enterprises is getting wider and wider.

Formally signed the global strategic cooperation agreement with Grohe, Germany's international bathroom company. JOYOU and Grohe take advantage of their respective resources to carry out all-round cooperation in production, marketing and brand.

The Grohe team, which is rich in international experience, manages JOYOU's brand layout in Europe and the US market, helping JOYOU successfully enter the international high-end competition.

"In 16 countries, they sell their own brand sports bags and have their own distributors in these countries."

Zhang Zeliang, assistant general manager of Quanzhou Hongsheng Light Industry Co., Ltd., said that enterprises must create their own brands if they want to win orders.

Behind the new wave of brand output in Quanzhou, there is a strong push from the government.

The municipal government has organized 100 brands of well-known trademarks in China, famous brands in China, famous trademarks in Fujian, and famous trademarks in Quanzhou to Hongkong, and has been set up in the way of opening Quanzhou area to be the largest Asian fashion show, namely Hongkong Fashion Festival autumn and winter series.

It is widely believed that this event will play a positive role in promoting the internationalization of Quanzhou brand and expanding the market share of Quanzhou products at home and abroad.

Obviously, the positive interaction between brand phalanx and industrial clusters has become an important feature of Quanzhou's regional economy.

Add labels: low carbon development "save small money and save big money"

In the past year, "low carbon" has become the key word of Quanzhou's new and old industries.

The PTA project of Shishi Jialong 600 thousand ton Petrochemical Company, which has attracted much attention, was successfully launched in April last year. In just a few months, it became one of the billion dollar enterprises and became a new model for developing circular economy.

"The industry fills the gap, and the market positioning is mainly in the province. At present, the demand for PTA in polyester enterprises in the province reaches 1 million 800 thousand tons, and PTA products can be digested in the whole province and form high growth."

Liu Jinfeng, deputy director of the office of Shishi Jialong Petrochemical spinning and Weaving Co., Ltd., seems to be affected by price fluctuation. Many small factories in China are generally "not enough to eat", and the Jialong Petrochemical Company, which has the advantage of location, is obviously luckier.

The upstream PTA of Jialong Petrochemical Company is closely linked to the aromatics project of Fu Lian, and the downstream is supported by local polyester factories in Quanzhou. It links the polyester, chemical fiber, weaving, printing and dyeing, and garment enterprises in the surrounding 30 kilometers, forming a complete industrial chain from crude oil refining to garment export.

Similarly, Funan copper company, which is 100 million yuan, is focused on developing circular economy.

For the first time in our province, two new utility models of SH2500/g - 255/12 type copper bar continuous casting and continuous bar production line, which reached the advanced level in China, were used to produce 20 thousand tons of waste copper in.

In Tianyu chemical fiber company, the energy saving pformation is "willing to spend money", and handed over a pcript which the colleagues envy. It can save electricity by 12 million 290 thousand kwh per year.

"Through several years of continuous energy saving technology pformation, the total electricity cost of the company has decreased from 11% to 8%."

Tianyu chemical fiber company deputy general manager Huang Qingfa introduces, Tianyu chemical fiber is designing an investment of 7 million yuan energy saving reconstruction project, the pformation will be completed 35% years later, three years will be able to recover the investment cost.