Shenzhen Garment Industry Association Strives To Create New Prospects For Industrial Development

Fashion industry

The leading position in the domestic first-line brands has had a certain impact on the international stage.

Under the macro background of the 11th Five-Year plan, we carried out the strategic deployment of the municipal government, supported by the superior authorities and the colleagues in the industry, and adhered to the tenet of "people-oriented, scientific development and service industries", performed our duties, served the enterprises, and became good government officers, especially in promoting industrial upgrading, implementing brand strategy, building industrial trading platforms, and expanding domestic and foreign markets. We have won the title of "national advanced civil organizations" and "advanced non-governmental organizations" of the province respectively awarded by the Ministry of civil affairs and the provincial Civil Affairs Department. It has won the 2009 China clothing brand promotion award awarded by the China Textile Industry Association. It has become the only industry association that has won the award in China. The Municipal Civil Affairs Bureau has assessed the association as the Shenzhen 5A Association. The Seventh Council of Shenzhen garment industry association is in the changing global economic situation.

Secretary Wang Rong, deputy secretary of Sun Ming, vice mayor Chen Yingchun, vice mayor Yuan Baocheng and other municipal Party committees and municipal government leaders have fully affirmed the development of the industry.

In accordance with the various deployments of the current Council, the Secretariat of the association has carried out fruitful work in the following aspects.

1, we have improved and perfected the rules and regulations of the association, and implemented various tasks in accordance with the rules and regulations.

It has set up a Specialized Committee, including designers, pregnant women, baby industries, women's wear and men's wear, which has played a professional role in the service of the Committee.

2, constantly strengthen the propaganda of Shenzhen fashion industry, establish good communication and cooperation with mainstream media at home and abroad, and take Shenzhen clothing net, Shenzhen dress and so on as the propaganda carrier of the association, and publicize Shenzhen fashion through many channels and omni-directional, such as plane, network, TV and so on.

The average daily browsing volume of Shenzhen's clothing website is up to more than 20000 people. The first phase of Shenzhen costumes has been published for nearly 100 times, with a total of nearly five hundred thousand copies.

3, strengthened the registration and data management of the member units, established the working system of the member liaison officers, strengthened the work links, information communication and emotional exchanges with the member units, and made the work of the Secretariat of the association more humane and standardized.

4, continue to deepen services, give full play to the services and coordination functions of the association, and do well in communication between industry and government.

Timely communication and coordination with government related functional departments such as customs, industry and commerce, taxation, quality inspection, labor and courts, such as coordinating the customs to postpone the implementation of Customs document No. 167, relieving the pressure of enterprises' customs clearance, coordinating the judicial assistance provided by the court to the enterprises in the new labor law, and guiding nearly 300 enterprises to apply for small and medium-sized enterprises' domestic market development funds and booth subsidies; and jointly with the quality and Technical Supervision Bureau to make technical standards for surface accessories, and assist enterprises in financing and listing.

Especially during the 2008 financial crisis, the Secretariat adjusted the schedule and carried out extensive research to reflect the situation to the municipal Party committee, the municipal government and the Municipal People's Congress. It was a top priority to help enterprises solve problems, help enterprises solve problems, voice for the industry, break the market for the industry, and maintain sustainable development.

5, actively carry out professional training.

Inviting experts from both home and abroad and famous designers to organize seminars free of charge for member units on a regular basis, organizing "gold scissors" technology competitions, women's costume design competitions and other activities to build a platform for the further improvement of the management level and staff quality of member enterprises.

In addition, the association has always made good use of the platform of R & D center to fully support the Shenzhen garment industry in carrying out technological innovation, providing technological R & D, information exchange and other services, promoting the technological innovation of enterprises, and promoting the pformation of Shenzhen's garment industry to the development of Science and technology.

The Secretariat of the association, around the core of the "market", leads the enterprise to the "ambition", actively participates in the promotion of domestic and foreign countries, strengthens regional exchanges and cooperation, seeks support from all walks of life, further promotes the overall image of Shenzhen clothing, and opens up the market at home and abroad.

1, go out.

The Secretariat of the association, through establishing the idea of "overall promotion", actively organized enterprises to participate in many domestic professional clothing exhibitions including the China International Clothing Fair, the Hongkong Fashion Festival and the Shanghai fashion week. At the same time, it also led enterprises to participate in overseas exhibitions such as Seoul apparel production Exhibition, Korea DAE Yue Fashion Festival, London Fashion Week and so on. Among them, the London Fashion Week, which has been organized for three consecutive times, has created a milestone in the fashion exchange between China and Britain. It has received strong support from the London government, the British China Trade Association and the Chinese Embassy in Britain, and has attracted the attention of the European fashion industry.

2, bring in.

The association secretariat and Shanghai, Jiangsu, Zhejiang, Shaanxi and other provinces and municipalities and government associations and trade associations to actively exchange and cooperation, through the establishment of industrial cooperation platform, "import", effective integration of upstream and downstream industrial resources, for the Shenzhen garment industry to open up more room for development, and find more opportunities for cooperation.

The Secretariat has also stepped up cooperation with well-known foreign fashion institutions such as the British Saint Martin Institute, the French Fashion Association and the British Consulate General in Guangzhou, and has been promoting cooperation and exchanges in the fields of school design and design, and introducing more international resources.

In conjunction with the French designers association, the French High Fashion Association, the British Fashion Association, etc., to search for the best foreign designers in Shenzhen brand, and let more Shenzhen clothing enterprises out of Shenzhen, go abroad and occupy a broader market.

The Shenzhen (Shenzhen) international brand clothing and apparel fair, sponsored by the garment industry association of Shenzhen, is one of the famous brand exhibitions that the government has focused on.

To do well in the trade fair is an important measure to open up the clothing market and promote the development and upgrading of the garment industry. It is also an indispensable stage for Shenzhen to create fashion and creativity.

After ten years of meticulous development, the Shenzhen Trade Fair has been continuously improving in terms of professionalism, scale and influence. It has become one of the most influential and professional clothing exhibitions in the Asia Pacific region. At present, it has developed to nearly 80 thousand square meters. It is the two professional clothing exhibition in China and has won the "UFI" certification of the international exhibition.

Exhibition innovation is the core of development.

The Secretariat of the association has always adhered to the policy of "Shenzhen garment trade fair" to take the road of specialization. In positioning, it has misplaced thoughts with other domestic exhibitions, avoiding duplication of positioning, and determining the scale, content and concept of the exhibition according to the actual situation of Shenzhen's apparel industry.

In the overall planning, supporting activities, design and other aspects of innovation, integration, upgrading, brand image and other topics as a top priority to do the article, and gradually form a unique core competitive advantage, around the core of business, specialization and internationalization direction.

Strong alliance is the means to form dislocation advantage in trade fair.

In this regard, the Secretariat of the association has successfully held a professional exhibition of accessories and accessories in cooperation with international professional exhibition companies in order to make up for the lack of resources in the industry chain.

Every year, thousands of high-level representatives from department stores, about one hundred thousand clothing distribution retailers and gold franchisees are invited to participate in the exhibition. They provide a broad platform for business development, business negotiation, brand promotion, exchange and cooperation.

On the other hand, it has also strengthened cooperation with the government. In recent years, the governments of Shenzhen, Futian, Luohu and Baoan have actively supported and participated in Shenzhen trade fair, and launched a series of activities such as "colorful Futian", "fashion Luohu" and "Baoan fashion Pavilion", which provided a strong guarantee for the steady development of the exhibition and the improvement of the enthusiasm for participating in the exhibition.

At present, the Shenzhen municipal government is deepening the adjustment of industrial structure and moving towards the goal of an international modern city.

In such a strong change, the garment industry is bound to carry out deep industrial upgrading and pformation of the industrial development mode. The Secretariat, based on the industry situation, is bold and innovative, and actively explores new path of development with Shenzhen characteristics, and continuously improves the core competitiveness of the creative industry.

1, build "Shenzhen women's clothing regional brand", develop fashionable and creative industries, and build Shenzhen "fashion ladies' capital".

The Secretariat of the association has vigorously promoted the construction of the "women's clothing regional brand" in Shenzhen, launched a nationwide tour of Shenzhen women's wear with the theme of "fashionable Shenzhen", and submitted to the municipal government a series of proposals, including Shenzhen's "women's clothing regional brand" brand cultivation and extension project, which has been affirmed and supported by the municipal government.

The propaganda of "women's clothing regional brand" has always been implemented in a series of large-scale exchanges held by the association, and has achieved good social and economic benefits.

2, implement the high-end development strategy of creative industries.

We should seize the commanding heights of the industry, strengthen the cluster development and scale effect of the creative industries, and build a batch of creative industrial bases and parks with distinctive characteristics and outstanding advantages, so as to create a real environment for the realization of the value of talents.

The Secretariat of the association has worked closely with the municipal government, the Baoan District government and the big wave Street office to actively coordinate and promote the construction of the "Shenzhen garment industry gathering base". At present, the first phase of the base project is nearly completed, and nearly twenty construction projects have been started, all of which are well-known brand enterprises which have great influence in China.

For some enterprises encountered difficulties such as land use, progress and funds in the construction, the Secretariat of the association actively reflected the leadership of the municipal government and relevant departments. Secretary Wang Rong gave important instructions to the problems encountered in the construction, and vice mayor of Yuan Baocheng and vice mayor Tang Jie went to the base to inspect and build the situation, and help solve the difficulties encountered.

Shenzhen garment industry gathering base R & D center two phase, fashion creative park, clothing Training Institute and other supporting projects, with the strong support of the government and all sectors of society, are also actively and effectively promoting.

3, develop new business models.

Set up "fashion exchange investment company" and cooperate with Beijing, Shanghai, Tianjin and other large and medium-sized cities and regions, set up an interactive development base of fashion industry mainly based on brand clothing and clothing, build a fashion brand alliance of garment industry, take joint operation and overall lock operation of new business models, seize the initiative in market competition, push Shenzhen garment and related industries to the domestic and foreign countries, and further build the Shenzhen garment business joint fleet.

In July this year, Wang Rong, member of the Standing Committee of the Guangdong provincial Party committee and Secretary of the Shenzhen municipal Party committee, inspected the tenth Shenzhen trade fair, and fully affirmed the achievements of the development of the garment industry in Shenzhen. She believed that the garment industry in Shenzhen was a model for pformation and upgrading, and hoped that all sides would work together to build Shenzhen into a "fashion capital" on the basis of "design capital".

This shows that the municipal Party committee and the municipal government attach great importance to the strategic recognition of the development of fashion and creative industries. It can be said that the clothing industry in Shenzhen is facing unprecedented opportunities for development. Firmly grasp this opportunity to promote the pformation of the garment industry from "Shenzhen manufacturing" to "Shenzhen creation" is the important task entrusted to us by the times.

Under the guidance of Scientific Outlook on Development and the "12th Five-Year" policy, we must conscientiously carry out scientific judgement and accurately grasp the development trend, make full use of various favorable conditions, accelerate the progress of science and technology and enhance the core competitiveness of the industry, and strive to create a new prospect for the development of Shenzhen's garment industry.