The World Famous Clothing City Was Born Here: Jiangsu Changshu Clothing City 25Th Anniversary

Here is the clothing city of Changshu, China.

Highlight 1:

Adjust the system and break through the bottleneck of development

The predecessor of Changshu garment city was the Changshu shopping mall. At the beginning of the market formation in 1985, the operator operated on the cement board which was 1 meters long under the glass shed.

It was such a simple market that snowball developed to a place in the domestic clothing market in 1994.

In the early twentieth Century, the format of the clothing city was still a simple aggregated greenhouse market, which looked around the surrounding area and even the whole country. The market with good facilities and high grade sprung up like mushrooms. This undoubtedly made the development of the garment city face unprecedented challenges.

In order to break through the bottleneck of the management system, the municipal Party committee and the municipal government have adopted a major policy of adjusting the management system, integrating the collective capital and carrying out in situ pformation, so that the garment city has found the best path to develop. They have loosed their hands and feet and made great efforts to pform and build. From the breakthrough of the institutional constraints, we have implemented the adjustment of the management system and the property right structure. Through the establishment of the clothing city group company, the original market assets have been integrated to promote the pformation of the operation mechanism.

In 2003, the Changshu municipal Party committee and the municipal government put forward the goal of "recreating a new shopping mall in three years", which opened the curtain on the two pioneering work of Changshu fashion city.

At present, the total construction area of the garment city reaches about 3000000 square meters. The clothing and clothing Plaza of the clothing city commercial characteristic district has a total investment of 180 million yuan, and has installed an advanced panoramic ceiling. The pattern adopts the single brand leisure street mode, and has more than 500 shops. At present, there are more than 600 brands such as men's wear, women's wear, trousers industry, knitwear and down garments, etc., and become a microcosm of the hardware features in the mall area.

When referring to the market construction situation in the shopping mall area, pan Yun Lai, director of the clothing City Management Committee, came to know the following: in 2003, the first project, "international clothing city", the "small commodity market" with a floor area of 120 thousand square meters, the largest footwear trading market in East China, the "eight Xinfeng shoe city", the largest shopping mall "fashion center" and "men's clothing center", "leather city", and the executive office building, Huasheng stowage Center parking lot in Changshu's history, were built and put into use. The garment city quickly became the largest clothing and clothing wholesale market in the country with the most high-end hardware facilities and the most complete service functions.

Highlight two:

Standardize the operation and maintenance of assets

How to make collective assets standardize operation and maintain value and increase value? Changshu garment city has been thinking a lot. They aim at the market realities, constantly adjust their work ideas, adhere to the principle of openness, fairness and standardization, adopt one case, one solution, and constantly optimize the plan to determine the overall market operation plan, which not only achieves the maximization of market assets output, but also adds strength to the subsequent dislocation and prosperity of shopping malls.

The development of the garment city is not only reflected in the commercial market that has been built up, but also on the economic indicators of the remarkable improvement of the city and Rongcheng and the high speed growth in recent years. It is also reflected in the value of the auction of the new market property rights and the auction of the right to use the shops, and the brand value of the intangible assets of "Changshu clothing city".

According to statistics, over the past 8 years, the public operation of garment city has been standardized and orderly every time.

In 2010, the garment city faced new situation and expanded its new ideas. It completed the investment work of the 5 major projects and successfully attracted 135 million 900 thousand yuan.

At the beginning of the successful auction of the men's wear center floor business, the shop launched the two floor boutique shop in the beginning of the year. Then, according to the actual market conditions, it innovating the investment way, launching 8 large shops with time limits, and signing up with 14 famous manufacturers and agents of men's wear brands. The amount of rent was 18 million 900 thousand yuan through the open bidding.

The relocation of 145 shops in the three or four floor of the fashion center has made the children's clothing center debut in just two months and more than 1000 brands.

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Highlight three:

Market segmentation and agglomeration advantages

There are many kinds of products in men's clothing, women's clothing, footwear, accessories and so on among different markets in the clothing market. The location of the market is unclear. Although the hardware environment has been improved, the mixed format still brings inconvenience to operators and consumers.

According to the requirements of the leaders of the city, the CMC has formed a consensus and gradually embarked on the development path of specialization and serialization.

Therefore, a decision arises at the historic moment, innovating the market format and implementing the regulation market.

The garment city has repositioned and planned some of the 3.71 square kilometers of the market, forming 11 distinctive professional scale markets such as men's wear, women's wear, footwear industry, accessories and so on. It requires every professional market to have an impact on the whole industry and attract domestic and foreign merchants to enter the market.

Changshu is one of the main gathering places of China's men's wear industry. It has nearly 5000 men's clothing manufacturers. Of them, 80% of them have set up stores in Changshu clothing city. These scattered stores urgently need a specialized market with good business environment, excellent service management and complete supporting facilities.

In 2006, the men's clothing center of garment city was built and clearly positioned as a professional market for men's wear. Because of its functions of display, paction, information, design and logistics, it has formed a comprehensive and professional hub combination of business and office.

In 2007, it was named the "Changshu menswear center of China" by the China Federation of Commerce. It stood at the leading position to guide the development of the domestic men's wear market.

After the successful awarding of men's wear center, the specialized markets such as shoe center, women's wear center, children's wear center, foreign trade domestic sales center, garment accessories center and leather city were born.

Highlight four:

Brand effect enhances overall image

The clothing city of Changshu was developed on the basis of the management of the stalls. The commodities operated at the beginning were relatively low-grade, so the randomness of choosing varieties was also great.

However, with the improvement of the living standard of the citizens, the consumers' products and selectivity are also increasing.

From the 4 brands of Shanshan, YOUNGOR, Kai Kai and Bi Mao in 1994, to today's more than 200 famous brands and more than 5000 well-known brands at the provincial level, the total agency, the total distribution and the more than 1000 stores have been sold. The landing of these famous brands has replaced the former unlicensed and inferior commodities, and has greatly improved the overall image of the market.

With the expansion of business, it is not enough to become a well-known commodity. So there are boutique houses, boutique streets and boutique markets.

Dai Xiaoming, a Wenling native in Zhejiang, pioneered the establishment of the "shoes city of Kailai" in the mall, which stipulates that the brand must be a well-known international and domestic brand and has opened a new era for the construction of boutique areas.

Zhang Xiao Bao, who was originally in Guanqian Street, Suzhou, moved to Changshu Huasheng garment market in 1997, and soon founded Baoding men's office building. French woodpeckers, Pierre Cardin, blue Weilong, Italy Valentino, Hongkong classic car street world famous brands have been stationed in them, greatly improving the quality of the mall.

In the future, Changshu global clothing city, Changshu International Clothing City, Yang Lei Wang office building, eight Da shoes city, women's clothing street, Korean fashion area, and so on, a collection of famous brands at home and abroad high-end boutiques have appeared, forming a number of boutique Street, a number of boutique areas.

Highlight five:

Format innovation to create new highlights

With the rapid development of e-commerce, online shopping and online distribution have become an important part of daily business activities.

In 2004, the Changshu garment city invested in the establishment of the flourishing Shang Dynasty Information Industry Co., Ltd., with the support of the Chinese Academy of Sciences, the garment city independently developed the Shang Dynasty network, and was committed to creating a new mode of "interactive operation from the traditional tangible market to the tangible entity Market and the invisible online market".

The Shang Dynasty has signed a cooperation agreement with the specialized wholesale markets of Guangdong Humen, Fujian Shishi, Chongqing Chaotianmen, Hunan Zhuzhou and other places to build their virtual market management system, and has been listed as the "enterprise information application demonstration base" by the provincial development and Reform Commission, and has become the leading network enterprise in the traditional market virtual operation.

In April 29, 2010, China Changshu Garment City e-commerce platform was formally launched on the Alibaba professional market channel.

At present, e-commerce platform has developed 566 members, of which 539 merchants have established independent online shops, and 154 merchants have achieved online trade sales.

In addition, the garment city successfully established the national 4A grade shopping tourism area in 2007, becoming the only 4A scenic spot in the country with third national shopping tourism themes. To achieve the highly integrated development of tourism and commerce is the "highest level of market development" in Jiangsu.

At present, the number of contracted travel agencies has been established at the beginning of the more than 20 to develop into the current more than 400, in 2010, about 2800000 tourists.

In order to enrich the connotation of shopping tourism, from the beginning of 2010, the garment city has also built a large-scale project combining the world clothing center building and the shopping mall and the performing arts center with a single floor of 50 thousand square meters, with a total investment of 1 billion 500 million yuan, and it is expected to be completed in a year and a half.

At that time, the overall image and function of the garment city will go to a new level.