Amoy Brand LILYMODA: "Big Action" Of Small Brands

Taobao's "teaching" brand passes through the "confused period"

Peng Wang and his company began to have no idea about e-commerce. They knew that they were buying things online. They could say that they had gone through a process of growth from scratch.

At the very beginning, the company will build an e-commerce team and then train the team.

It is the Taobao University's teacher's advice that enables team members to learn quickly.

In the process of online store development, Taobao also gave many reference opinions.

For example, store design, product promotion and activity participation, especially the affirmation of "Amoy brand", makes the exposure rate of products increase sharply, and the popularity of shopping mall is also getting higher and higher.

The most difficult thing is that LILYMODA (Lili Mo DA) lingerie mall has just started its poor sales performance.

Every day, only a handful of consultants have plunged them into a "confused panic", which is very young and has no electricity supplier experience.

Of course, the most memorable thing is that with the support of the company to carry out e-commerce business and create a network marketing brand, LILYMODA (Lili Mo DA) not only increased sales directly, but also became a "brand name" in the half year of its establishment.

"This is a kind of reward and affirmation for our efforts."

Peng said with emotion.

Creative underwear life Museum

Born in September 2008, the brand of LILYMODA (Lili Mo DA) is located in OL white collar women. The 5 lingerie life hall offered by the museum is the most suitable and healthiest underwear for 5 different occasions, such as white-collar women's work, banquet, leisure, sports and festivals, so that underwear is no longer a repetitive and monotonous "need", but an elegant and different taste of life enjoyment, so that women love life and love themselves.

In detail design, LILYMODA (Lili Mo DA) uses exquisite lace, elegant bow tie, exquisite shoulder strap and pendant, and uses environment-friendly and non added materials such as soybean fiber and natural colored cotton to make elegant, exquisite and healthy underwear with high quality. It also adheres to its 5 white-collar consumer groups.

Perfect after-sales service system

LILYMODA (Lili Mo DA) brand lock-in OL female consumer groups, mainly through online e-commerce and Hunan TV's TV shopping channel for brand promotion and marketing, in its field rapidly expand brand awareness, strengthen brand imprint, and gradually realize the identity of brand personality.

Expand sales categories, from bra to swimsuit, home clothes, warm clothing, so that every season the mall will have sales focus.

Under the premise of improving the quality of products, we will actively participate in various activities of Taobao to increase the exposure rate. At the same time, the mall will organize promotional activities on a regular basis to give consumers more benefits.

Peng Wang believes that the electricity supplier is not only the competition of products, but also the competition of services.

They have a formula "quality = Service + quality".

Through the establishment of a perfect customer service system, take measures such as "cash on delivery", "10 days without reason to return goods", "customer consultation within 30 seconds must be enthusiastic reply", "hotline consultation", "VIP channel" and other measures, so that customer service can better serve customers in pre-sale, sale and after-sale links, reduce or even eliminate the worries of customers, and because of this, customers' satisfaction with LILYMODA (Lili motor) products is very high.

The trinity of e-commerce, TV shopping and physical stores is the goal.

Peng Wang believes that compared with offline brands, the advantages of online brand consumer groups are huge, low operating cost and high cost performance.

At the same time, the large amount of information flow and convenience brought by the network make it a part of many people's life, and it is self-evident to increase the popularity of the brand.

He further believes that online brand is on the basis of daily effective maintenance, through viral word-of-mouth marketing, forming a network and offline pformation, but also pulling a part of offline sales.

At the same time, online investment can be maintained through online sales. Once a strong network is promoted, its momentum will far exceed the effect of other media publicity.

However, in his view, the biggest difference between online and offline is that the consumer coverage of online brands is large, and consumers in all parts of the country are likely to be your target consumers.

Unswervingly around white-collar consumer groups, providing them with more and better products is the consistent goal of Peng Wang and his team.

Because of the late start, they are determined to make Taobao market mature, start fame, then push offline entities, and finally achieve the perfect combination of e-commerce, TV shopping and physical stores.

Taobao accreditation:

Exquisite, elegant and healthy is the eternal pursuit of LILYMODA (Lili) underwear. It provides the most suitable underwear equipment for OL's work, leisure, sports, dinner and festivals, creating a capable, elegant and generous OL personality. Exquisite lace, elegant bow tie, exquisite shoulder strap and pendant are used in detail design. The fabrics are made of soybean fiber, natural colored cotton and other environment-friendly materials without adding materials, only to create elegant, exquisite and healthy high-quality underwear, so that each OL truly "loves life and loves itself".

Comments:

Online sales of clothing products, each enterprise has their own brilliant ideas, LILYMODA (Lili Mo DA) winning is also very obvious, that is, underwear fashion life, in the real market, many underwear brands dream of building, but limited by the ideal mode of capital and channel constraints is difficult to achieve, with the help of the network, let LILYMODA (Lili Mo DA) seize the opportunity.

Experience the different tastes and feelings of underwear through consumption.

Guide customers to pursue the perfect quality at the same time, and then improve the after-sale service system, only to go out of a way of survival of their underwear.