How To Make Discount Promotions For Garment Retailers?

Competition is already heating up.

Then, can discount or promotion be used or not used in the sales of stores? If so, how long is the most reasonable and effective interval?

To solve this problem, we must clarify the following two questions: discount and promotion are effective for those customers. Generally speaking, customers can generally be divided into five categories: the first category: customers who like your products very much; second: customers who do not like your products; third: Third, those who like your home, but also have purchasing power, but feel that the price is not suitable for customers; the fourth category is customers who like your products, but have other better choices; fifth: customers who like your products but can not afford them.

From the above analysis, it is easy to see that the first type of customer is that you do not need to promote sales will also happen to buy, the second category of customers is no matter how you promote sales are not effective, and the fourth type of customer, although there is a role, but this is the store sales of garbage customers, such a customer, the more your profits will be less, closer to the closing.

Therefore, there are only third and fourth types of customers who can really buy behavior through price reduction or promotion.

It can be seen that some customers do not need promotion and they will buy it. Some customers are no use no matter how you promote sales.

Therefore, you must know that discount or promotion is not effective for all customers.

Sudden and short-term promotions have an immediate effect on stimulating the sales volume of stores, but when operators regard this method as the most effective magic weapon and rely on this way for a long time to sell, the result is that consumers who often taste discount will not be willing to "spend money in vain" at the next purchase.

Such a way will not only make sales promotion lose its effectiveness, but also allow customers to relocate your brand value. You are not worth that money at all.

In fact, the consumer's cognition of brand is very simple, price = value. Once the price of goods has been lowered for a long time, it means that your brand value will be lowered along with the same way.

According to the survey, 52% of consumers do not have brand loyalty to the frequently discounted brands, that is to say, frequent discount sales will drive away the old customers with high loyalty. They can only leave or attract new customers who are not very loyal. In the long run, the number of your old customers will be less and less. In the sales of stores, the cost of developing a new customer is six times the cost of maintaining an old customer.

Such a group of customers can only result in a substantial increase in the sales cost of the stores and reduce the sales profits of the stores.

Here, I give three suggestions.

Recommendation 1, if the price of your product is higher than the average level of the industry, it is recommended that you make more efforts in decorating the store, and constantly strengthen the selling points of your brand, style, quality and service. The effect will be far greater than the simple price reduction promotion.

Recommendation two, if your product price is in line with the industry average level, but the brand awareness is not high, and the product's homogeneity is relatively heavy, then it is suggested that short-term price promotions should be made for reasons such as anniversary celebrations and redecorations, but the frequency can not be too high. 3~5 times a year will bring you unimaginable effect.

Recommendation three, if your pricing is below the industry average and the quality of the product is not lost to your peers, it is recommended that you use the promotion cost to decorate and spread, and the effect will be more obvious.