Dress Culture: Design Of Display Form (1)
Clothing display
It is the direct pfer of clothing merchandise information to customers, so that customers are more easily seen, easy to understand, easy to take, and easy to buy.
That is to say, through commodity display, the characteristics of commodities are introduced to customers in the most economical, direct and acceptable way to customers, so that customers can deepen their impression and understanding of products.
Although different positioning and different styles of brands have their own characteristics, the display skills of clothing commodities are basically interlinked. The form of display can be divided into key display, basic display and emphasis on display.
The display of all goods in the display space must be decided according to the customers' movements and sight.
commodity
In the process of browsing and buying clothes, customers first use their eyes to see a satisfied or interested garment, then take them up to see them carefully or try them on.
Therefore, the design of clothing display height must take into account the factors such as the size of the customer's body and the range of movement of the limbs, etc., as shown in Figure 3-1.
We can find that in the 70~180cm area, it is the most convenient and convenient for customers to see and take. This area is the gold area in the shelf, usually displaying the main recommended clothing, so we call it the main display space.
In addition, we also put the shelf less than 70 cm in the area.
collocation
Display space, this area mainly puts together some matching products, such as trousers, skirts and other clothing, or put some stores as goods for sale.
The space above 180cm is not convenient because it is not convenient to use. In addition, we need to look up when we are observing. Therefore, we usually only use some clothing or posters for display in this area.
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