Domestic Clothing Consumption Is Strong &Nbsp; Year-On-Year Increase Of 24.8%

Last year, it was affected by the rising cost price of cotton and so on.

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According to the statistics of the National Bureau of statistics, in 2010 1~12, the retail sales of clothing, shoes and hats and needle textiles in the enterprises above Designated Size amounted to 587 billion 400 million yuan, an increase of 24.8% over the same period last year, of which the retail sales in December amounted to 69 billion 700 million yuan, up 27.3% over the same period last year.

Liu Xiaoyang, manager of Public Relations Department of Mcglaughlin company, told the author that the company increased several brands in 2010 to promote the growth of clothing sales under the online and offline industries, and the consumption of domestic clothing was strong, especially the growth of online shopping.

Mr. Wu, a high-end clothing business in Shenzhen, also talked about the rapid increase in domestic consumption level, especially in the consumption of high-end goods. The sales volume of the company increased by more than 30% last year, and its profit remained above 10%. Although the manufacturing cost is rising, it has little impact on high-end clothing products.

Because of the rising cost of raw materials such as cotton and labor, many brand clothing and footwear enterprises generally rose 20%~30% last year.

Wang Yisheng, director of Lotte clothing company, said that through the promotion and other methods, the domestic consumers can basically accept the price increase. The price of some children's clothing brands are no less than that of the adult clothing brands, and they sell hundreds of dollars or even thousands of yuan, and the sales performance is good, obviously better than the export market.

According to the Boston Consulting Group, the 6 products that China's consumer group plans to increase are clothing and footwear.

The rapid growth of China's clothing market has attracted many foreign brands and hopes to divide up the cake of this market.

Gap, the largest clothing retailer in the US, opened its first branch in China last month, and plans to import its brand OldNavy and BananaRepublic into the Chinese market.

Another clothing brand Cherokee also plans to open up the Chinese market.

Analyst Wang Qianjin believes that the arrival of the new consumption era is undoubtedly a major positive for the domestic textile market.

According to international experience, when the per capita disposable income exceeds 3000 dollars, social consumption will pay more attention to quality and brand.

China's textile industry has just entered this new stage of consumption.

In fact, during the "11th Five-Year" period, clothing consumption has maintained a year-on-year growth of over 20%, and the growth rate is obviously higher than that of the total retail sales of consumer goods. The total volume of the domestic clothing market has exceeded 800 billion yuan.

Conservatively estimated that the volume of the domestic garment market will expand by about 15% by 2015, far exceeding the export market and will have broad prospects in the future.