Are Garment Enterprises Happy Or Sad At The End?

Is winter clothing added to spring clothes? How much is the price increase?

It's only about ten days away from the Lunar New Year's day. It can be said that this is the beginning of the last small climax of the winter sales season. With the rapid arrival of cold weather, all the major shopping malls in the country are selling good news on winter wear.

At such a time for the new year, the major clothing brands strive to have a perfect ending in the sales of winter clothing this season.

Winter sales are happy or sad?

Reporters visited several large department stores in Beijing, and found that the sales staff of the major brand areas were still enthusiastic about introducing winter clothing products and discount information to customers.

In 2010, prices rose and went up again, but consumers' enthusiasm for shopping had not declined.

Walked into the counter, many styles have broken code, out of stock.

Before the cash register, customers always wait for checkout, even queuing.

The head of women's clothing department of Cui Wei Department said that the price of the down garment this year is 20% to 40% higher than that of previous years. Due to the sudden drop in temperature recently, the down garment sales continued to rise this month, accounting for nearly 1/3 of the total sales volume of the shopping mall.

In addition, sales of warm underwear, sweater and other winter goods have increased to varying degrees over the same period last year.

The sales staff of the snow lotus brand said that the design of cashmere and wool clothing is becoming more and more fashionable and individualized, so the sales are also a road red, up nearly 40% over the same period last year.

In the interview, many consumers said that the weather suddenly turned cold, hoping to add new warm clothing.

And prices are rising all the time, maybe next year. Now it's almost Spring Festival. There are still some discounts in shopping malls. First we buy some, and we can wear them next year.

"Women's clothing brand Mei Mei sales increased by nearly 50% over the same period. Now, many of the styles of Mei Mei winter wear have been sold out."

The brand sales manager said, "on the one hand, it is the brand operation of the enterprise for many years.

Despite the popularity of the sales market as a whole, because of the different circumstances of enterprises themselves, it can be described as "a few unhappy families."

For textile and garment enterprises, the sales profit of winter clothing is the most significant in a year.

But last year

Due to the recent drop in temperature, most clothing brands have postponed the listing of spring clothes in some northern cities, which can take this opportunity to clear up inventory and recover costs.

In order to keep up with the festival atmosphere, some brands start from the end of January, and spring clothes are on shelves. Men's spring clothes will not start until the end of February.

At the same time, at the end of the year, the sales activities of the major shopping malls were continuous, and the new products did not become part of the Convention, so consumers preferred the discount products.

A consumer who has just finished purchasing discounted products admitted that in the winter and spring, she preferred the first quarter discounts, especially those with less popular elements, because they could be left to wear next year, while they could buy or buy new spring clothes.

Because many autumn and winter fabrics also tend to be light and colourful, and spring is very short for the northern cities. Even if it suddenly arrives, there is no need to rush to buy new clothes.

In the interview, most businesses also said that the weather continued low temperature, so that year-end winter clothing sales into the final sprint stage, spring sales season is expected to wait until after the Spring Festival.

"In the past two years, there is a 10%~20% increase in spring clothing every year."

The head of the clothing department of a shopping mall said, "compared with the new spring outfit, the increase of the basic spring dress is the most obvious, because after several years, these styles have become the products of the manufacturers, making small alterations every year, changing colors and changing stripes, and they can be listed directly, and the sales volume is not bad."

Clothing prices have been on a straight line in recent years.

Although prices have been rising in recent years, many brands have risen hundreds of dollars in comparison with the increase of several pieces of rice and oil.

The pricing of clothing is determined by many factors, including production cost, intermediate sales link and cost of circulation.

Theoretically, the price fluctuations in these production processes will ultimately be reflected in the price of the products.

However, 2011 early warning of spring clothing still exists. How long is spring this year? Will it be like 2010?

Although many spring clothes of clothing brands have been listed, but the reporters found that the Spring Festival in 2011 was dominated by classic style. Obviously, the clothing enterprises are well prepared. Even if the spring sales season is not long this year, these classical models will not be out of date very soon.

Of course, some clothing companies simply do not produce spring clothes, instead of designing spring and summer without obvious spring and summer boundaries.

The price of clothing is rising and rising again.

For the reasons for the rise in clothing prices, the industry said that this is mainly due to the increase in the cost of clothing production and some fabric prices.

At the same time, affected by the international big market, the domestic and international cotton resources have been tightened further, and the price of garment fabrics and accessories has increased, and some of the high-end fabric prices have increased, which has contributed to the overall rise in clothing prices.

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The cotton price bubble will not burst in the short term. The problem of labor shortage is increasingly revealed, and the labor price is also going up.

The increase in the price of clothing is due to the increase in the cost of production.

In the past, the competitiveness of "made in China" clothing was strong because it was cheap and cheap was built on the cheap labor force.

Now, the two generation of migrant workers have a high demand, and the treatment is low.

In the past, a monthly salary of more than 1000 yuan for hard work, now maybe two thousand or three thousand yuan to recruit people.

The price of labor tends to be normal, and it is also a manifestation of China's economic maturity.

However, because of competition, clothing enterprises will take this pressure through internal management and other internal digestion first.

Similarly, retailers will digest themselves before reaching the consumer link.

The increase of store rents, hydropower and other operating costs also leads to an increase in the cost of sales channels.

In addition, a series of promotional activities in shopping malls also increase the circulation cost of manufacturers, which is also the main reason for the increase of clothing prices.

According to expert analysis, "a garment, raw material costs in the price factor is still limited, the increase in circulation costs is the most important.

The market is too big for promotion, and the brand is forced to lose. It can only make profits in the following quarter.

According to experts, if only one brand is adjusted, consumers will surely go to other brands, and the fact is that the prices of almost all brands are rising.

Consumers are accustomed to horizontal comparison. After several similar brands are adjusted, prices are almost the same, so many consumers are very reluctant to raise prices.