European And American Brand Luxury Goods Dominate The Middle East Retail Market

Research shows that over the past 2009-2103 years,

Over the past few years, with the rapid development of the economy, the overall environment of the retail industry in the Middle East has been at the leading level in the world.

In addition, diversified market dynamics, stable energy prices, rising population, strong purchasing power and consumer confidence have attracted a large number of retailers from all over the world to enter the Middle East.

Saudi Arabia and the United Arab Emirates are the most dynamic and potential retail markets in all Middle East countries.

The retail trade between the two countries has maintained a rapid growth in over ten years, and will continue to maintain this trend in the next few years.

In the Middle East, there are many modes of retailing, ranging from traditional open-air markets to shopping malls, hypermarkets, supermarkets, chain stores, etc.

Among them, shopping malls are especially popular with local consumers.

May Beh Alsaya M. H. Alshaya company is one of the largest retailers in the Middle East. It has many shopping centers in the Gulf, including Dubai mall and chieftain mall, Kuwait's ivenius shopping mall, Saudi capital Riyadh's Granada mall and so on.

The size and number of these shopping malls are the world's top.

Business scope includes clothing shoes and hats, glasses, furniture, office supplies, fitness beauty, catering, pharmacy and so on.

Brand awareness is a major feature of consumers in the Middle East.

In the Middle East Shopping Center, there are international luxury goods from France and Italy.

In fashion, for the long summer in the Middle East, many clothing brands introduced more summer wear and designed more long sleeved blouses and long skirts for local women wearing gowns.

However, when consumers purchase a brand product, they value the characteristics of the brand and hope to get an international brand shopping experience.