Fashion Retailers Battle Spring Festival: Are You Crazy?

Brand launches Spring Festival special offerings

Every step, every step, and every move in the spring festival marketing system is deeply marked by the unique brand of the Spring Festival.

For example, Zodiac products and red products are selling well.

Look, the international fashion brand Dunhill also greeted the 2011 rabbit year with the Chinese people, especially the design of a series of accessories, including mobile phone chain, key chain and tie, inspired by "rabbit".

The cute little rabbit looks more lifelike and vivid under the designer's portrayal.

Nike will launch the new year again.

Since January 23rd, Nike's annual rabbit shoe size box has been listed for sale, and the Air Force1Low Supreme has been sold on January 28th since the year of the year.

The Danish fashion accessories brand PILGRIM also launched a series of new edition of the limited edition Chinese lunar calendar "Jade Rabbit" for Chinese consumers.

The new "Jade Rabbit" series is inspired by the jade rabbit image of the gods. The golden and silver color jade rabbit series contains a series of jewelry accessories such as necklaces, bracelets, earrings and rings. The ornament of the jade rabbit is more symbolic.

Su Ti Ya underwear, a good seller on the Internet, has also made a special product plan for the Spring Festival. In from January 20th to 30th, susiya launched the product of "you red". The product was sold for the red bra launched for the Spring Festival.

From 12 to 14 noon every day, the sutier brand official website will also hold a year-end deadline snap buying activity called "Qi drum long rush - the Suzhou Ya official mall's last rush to buy a feast", and the whole venue will be free of postage for 100 yuan.

{page_break}

Shopping mall is unique and attractive.

The author visited several shopping malls in Beijing and found that for the upcoming Spring Festival sales season, the theme marketing of many businesses has gradually got rid of the previous discount sale mode, and the shopping center has paid more attention to attracting consumers through creating a new "beauty and Chen".

A big red drum was placed in front of the new world department store. A big red rabbit on the big jade rabbit cut paper, "left wing right hug" and cabbage radish, attracted many people to stop and take pictures.

The big pillars at the entrance of the shopping mall are also covered with various kinds of golden rabbit paper cuts.

Into the central hall of the youth hall, a string of light boxes with red Chinese rabbit paper cut down from the three floor to one level, especially attracting attention.

On the outer wall of the Wangfujing department store in Beijing, the white rabbit fairy makes people go back and forth. There are two colorful decorations on the doorway.

Outdoor decoration is only part of the department store's New Year decorations, and holiday decorations can be seen everywhere in the shopping malls.

The rabbit with different shapes in the shop is full of counters. There are auspicious rabbits on the ears, including "lucky money", "Happy New Year" and embroidered bags. There are also cute rabbits with white faced beards, left handed shopping bags, Chinese knots on the right hand, and lovely rabbits with big bow on their heads.

Blue island mansion is a row of high hanging rabbit model, holding gold treasure, hanging Chinese knot.

Walking into the shop, looking up, a rabbit model is full of roofs, which makes people feel the smell of rabbit year.

The entrance of the mall is paper-cut, the rabbit rabbit door is greeting, the lucky rabbit is full of rabbits.

Many shopping malls have unloaded Christmas clothes for new clothes, and all kinds of decorations and articles related to rabbits quietly appear on the market.

In addition, many clothes in the mall are also attached to rabbit elements, such as Nike, Adidas and so on, and the rabbit patterns are printed in time, and placed in the conspicuous position in the shop.

In order to echo all kinds of rabbits inside and outside the shop, some waiters wore rabbit ear ornaments on their heads.

Online retailers sell hot products

In this year of high prices, traffic jams, and the long queue at the beginning of the year, the Lunar New Year is like crossing the border. There is no need for people to travel. Tickets and tickets are much more expensive.

Under such circumstances, many consumers joined the army of online shopping.

If there is demand, businessmen will naturally give their best.

The "New Year's new clothes" campaign was launched on the Internet, with several sub venues including women's wear, men's wear, women's shoes and men's shoes.

Among them, the banner of the women's clothing sub venue is "2010 women's clothing TOP30 shop feedback", discount or discount activities for clothing, and declare 50 percent off packages.

The banner of the men's wear sub conference is "2011 men's wear, the first Potter Hui field". The preferential clothing includes down garment series, cotton wear series, sweater series and other winter coat, and also declares 50 percent off packet postage.

As the last big promotion before the new year, "inventory" has become the theme of the new year series.

The hottest businesses in the year are rushing to dump their hottest products.

In clothing, the most popular original brand is gaining momentum.

For example, Angel City, seven grid, small insect Mi Zi, my one percent, clothing God and other very popular shops have all participated in the preferential activities.

The product category includes women's clothing, men's wear, women's shoes, men's shoes, underwear, bags, accessories, children's wear, sports shoes, sportswear ten categories of hot products.

In addition to letting the discount activities, Ying Fei international fashion shop launched the "lucky turnaround" activities are very popular.

The store will be free to all registered users for 1 raffle opportunities.

In addition, during the raffle activities, as long as the consumption of more than 149 yuan on the day of the shop, you can also get 1 raffle opportunities! There are six sets of prizes, of which the first prize is 200 yuan cash Alipay red envelope.

In addition to launching similar discounts, fan also launched a year-end clearance campaign to cut prices directly, and nearly 500 hot items dropped to 160 yuan, including women's wear, men's wear, shoes, children's wear and furniture accessories.