Zhejiang Enterprises In The Field Of Clothing "Childlike Innocence"

Recently, a few new works have been quietly hung up in the Taobao mall in the south of the Yangtze River.

Even though many of them are pre-sale, parents who have sharp eyed parents have to take the lead.

In the year of the rabbit, the Spring Festival is coming, and the parents are shopping to buy new clothes for their children.

Reporters after the survey found that many brand businesses involved in children's clothing industry, for their own baby series of making a big cry.

Zhejiang enterprises have set foot in children's clothing.

In addition to the local brand of Jiangnan cloth, the Taizi dragon, which is always presented in a tough man's image, has also introduced the "Dragon Prince" series of children's wear.

Tai Zi Long men's clothing has long been famous, but in the field of children's clothing is also a novice.

From three years ago, the first batch of Dragon Prince children's clothing had been tested, and the number of stores in Hangzhou has surpassed ten, and the number of stores in Zhejiang has reached 50.

From Semir, "

"Mature comprehensive brands will have their own secondary brands," said Me&City, a brand public relations official. "Brands like Levis and Zara" want to establish their own comprehensive brand advantage after brand recognition reaches a certain level, and the establishment of children's wear brands is a better way.

In the Me&City Kids store, a bow tie shirt, fashionable shawl and bottom skirt are undoubtedly the "mini version" of adult dress.

Ms. Hu, who owns her own leisure brand, says that the entry threshold for children's wear market is not high enough, and many children's clothing is only a scaled down adult.

"Sleeves, body barrels and pockets are reduced proportionately," Ms Hu said. Many brands started with the introduction of parent child wear, and further refined them and set up specialized children's wear series.

According to the securities agency's prediction, the net profit margin of Mei Bang dress (002269) in 2011 still has room for improvement, which is closely related to the expansion of Me&City Kids children's wear market.

It is reported that the top 10% share of the children's clothing market is occupied by 3 brands (Mitch, Barbara, Dr. frog).

According to the securities agency, in 2010, there were 120 children's clothing stores under Me&City Kids. It is expected that children's clothing will expand rapidly in 2011 and the store will be increased to 500.

Brand children's clothing price rises

In the view of Wang Weixue, manager of children's clothing market at Hangzhou Tower, it seems that with the entry of big international brands and the launch of local brands, Hangzhou's children's wear market is also expanding.

"In 2009, Hangzhou Tower began to cultivate high-end baby clothing market."

In just two years, Armani, Dior and Burberry have opened their children's clothing area in Hangzhou Tower, and consumers' recognition of children's clothing brands is getting higher and higher.

Wang Weixue said that in the weekend, in addition to Hangzhou local buyers, there are buyers of Taizhou and Wenzhou dialects, especially to Hangzhou to buy high-end children's clothing.

Reporters learned that a set of Armani children's clothing (up and down), no 4000 to 5000 yuan, almost impossible to start.

But it is a high priced card that allows adults to glance at one another.

Wang Weixue revealed that last year, the sales volume of the single children's clothing brand in the Hangzhou Tower reached 45 million yuan.

"Near the Spring Festival, from January 1st to January 26th, in just 20 Yu Tian, Armani children's wear series made a good achievement by selling baby products, with a turnover of $8. 9 million."

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Miss Jiang said that sales of Me&City Kids had been able to grab about 15% of the Me&City brand during the festival.

Analysis of the industry, the rapid growth of children's wear brand, no matter the rigid demand for children's wear market.

With the improvement of people's quality of life, the effect of children's wear brand is increasingly prominent.

"Think of this generation," 80 generation ", many are grown up in Metersbonwe and Me&City, of course, there will be some emotional separation for Me&City Kids.

Ms. Hu said.