Gao Xiaodong Deducts World Dream Of Boston Down Jacket

The young man returns to dominate the rise of men's clothing.

In 1999, Gao Xiaodong went to the us to study business administration and master degree in CentenaryCollege.

After Gao Xiaodong returned to Boston, he took the initiative to invite the independent trader group brand management key project Bosteng men's clothing, set up Changshou City Bosideng Clothing Co., Ltd. and acted as chairman.

Many years of studying abroad made Gao Xiaodong suffer from the influence of the international fashion element "European style and beautiful rain", and he also became aware of the international front brand positioning and competition theory.

He applies advanced foreign garment enterprise operation mode to his own enterprises, making brands, designing, making channels and grasping supply chains.

Set up a design studio with international famous design companies and set up design studio in Shanghai, Guangzhou, Wenzhou and other places, apply the international forefront design concepts, styles and methods to bostens men's products; re build the channel network in the form of building stores and enter the middle and high grade stores to build sales outlets; outsourcing the intermediate production links to Changshu men's OEM (original equipment manufacturers) and ODM enterprises (original design manufacturers), so that bostens men's clothing industry gets light development opportunities in the fiercely men's wear field.

With the advantages of advanced concepts and flexible mechanisms, Bosteng men's wear has become the top ten brands of casual wear in Changshu in only a year.

Bosideng T shirt stands out in the men's clothing market with strong brands and strong hands, becoming one of the few "famous brand products in China".

Advancing into the UK to achieve a new leap forward

After studying abroad for many years, Gao Xiaodong gained the knowledge accumulation of international market development and brand operation.

After his men's journey, he often traveled to Italy, France, Japan and South Korea to investigate and cooperate with foreign design companies to exchange fashion information.

He is keenly aware that the domestic clothing industry has a low entry threshold and a lack of branding. In order to win a strong brand profit margin, Bosten men's clothing must be placed first in the brand building, and boldly go abroad to open up overseas markets.

In March 30, 2004, Boston Menswear, which started soon, appeared at Beijing China International Fashion and Accessories Fair (CHIC).

By chance, Gao Xiaodong met Mr. John Hansen, President of the famous British chain store GREENWOODS (Green Woods) at the exhibition site.

In fluent English, he introduced in detail the operation of Bosteng men's production, design, sales and other links, and invited the other side to visit Changshu headquarters of Bosteng Menswear, and finally won the international cooperation opportunities with GREENWOODS.

In 2005, Bosideng menswear entered the GREENWOODS chain store in the form of independent brand independent store, and formally began to pursue the grand plan of the United Kingdom.

With the strong marketing network of the other side, Bosideng men's clothing quickly won the favor of British consumers with exquisite design and appropriate price. Sales doubled rapidly, and total sales volume exceeded 200 thousand.

On March 10, 2009, Minister of Commerce Chen Deming commended the bostman menswear at the press conference of the two session of the eleven National People's Congress, highly affirming its innovative business model and expanding its international market.

Brand upside is a new pattern of diversification.

Gao Xiaodong's outstanding performance in men's clothing and his unique international "new line" made him one of the most important traders in Bosideng's diversified pformation.

After serving as general manager of Bosideng Limited by Share Ltd, Gao Xiaodong formally shifted from single project operation to control the overall situation of the company, and promoted the diversification of enterprises to go deep into depth.

After careful investigation and planning, Gao Xiaodong directly participated in Bosideng's involvement in real estate, commercial retail, high-tech industries and other fields.

By the end of 2006, the Bosideng consortium was successfully awarded the BOT tendering of the national expressway network Chengyu Yibin Yi Yu (Yibin Sichuan Chongqing boundary) Expressway Luzhou section. Gao Xiaodong was appointed chairman of the southeast Expressway Development Co., Ltd., directly hosting the project investment and financing, construction and operation management.

In addition, Gao Xiaodong also boldly stepped into hotels, real estate and office buildings.

In Gao Xiaodong, we can barely see the next 30 years of glory in Bosteng. The store that stands in the busy streets of Britain shows us the hope of Chinese brands.