Pre - Holiday Consumer Market Visit: "The Cost Of The Spring Festival Is A Bit High".

"Vegetable basket": heavier than that.

"Every other day, the pepper increased by one kilogram."

The cattle aunt who lives in Xihongmen, Beijing, complained about his wife's food market.

For the price of the festival before this year, the cow's mother's feeling is that the vegetables she usually eat often are "dally", "the Spring Festival basket is heavy".

Reporters visited Beijing new hair market and other key agricultural products wholesale market found that in addition to Chinese cabbage, radish and other winter storage prices remained basically stable, other varieties of vegetables have varying degrees of increase.

Data from the new Ministry of statistics show that the weighted average price of vegetables has risen by more than 20% since January this year, compared with less than 3% in the same period last year.

Coincidentally, reporters in Ji'nan's largest vegetable wholesale market, Kuang Shan agricultural products trading market interview also found that the prices of hot vegetables have risen significantly, taking the lotus root as a popular example before the festival. As the local people have the custom of frying lotus roots during the Spring Festival, the price of lotus roots has risen from around 3 yuan per kilogram 2 months ago to 6 yuan per kilogram.

The average price changes of the main foods in 50 cities in the middle of January, released by the National Bureau of statistics, showed that 29 kinds of food monitored during the current period showed 27 different price increases, of which vegetable prices rose notably. The data released by the Ministry of commerce also showed that the prices of agricultural products had been rising for five consecutive weeks, of which, in from January 17th to 23rd, the average wholesale price of 18 vegetables rose 12.6%, and the rate of increase was further expanded.

Ji'nan vegetable wholesaler Lao Liu told reporters that the price of vegetables before this year was more expensive than that of last year, mainly due to the shortage of goods in the freezing rain and snow weather in the south. In addition, many traders before the festival also caught the consumer's fear that the price of the annual root vegetable was too high and the mentality of storing vegetables in advance was a tentative price increase.

During the interview, some citizens expressed concern about the phenomenon of rising food prices in the past Spring Festival.

Ji'nan people Lin Kai said that since the new year's day, the price of vegetables has been rising. It has felt that the spring festival food basket is heavy and heavy. "We can't win inflation and avoid inflation."

Liu Tong, director of the Statistics Department of Beijing Xinfa Prefecture, said that the wave of vegetable prices rose mainly due to the superposition of the "weather disaster" and the holiday effect. Due to the low temperature and rain and snow weather in most parts of the south before the holiday, there was a decrease of vegetables in many places.

"Before the weather impact and holiday effect are lifted, the price of vegetables in the off-season is hard to drop."

Clothing: high price and hard to restrain "enthusiasm for wearing new clothes"

In addition to "eating", this year's "New Year's new clothes" price is equally high.

Reporters visited Shanghai, such as Jiu Guang, the Pacific and other large shopping malls, compared with seventy percent off and sixty percent off in the past year, the Spring Festival clothing consumption market discount is not "giving strength", most brands give a maximum discount of half off, and even after the discount, less than 1000 Yuan winter coat is still very difficult to find.

Shanghai, a clothing store owner Wei Wei said that the price is mainly due to rising costs, cotton rose nearly 30%, labor costs are also rising, the price of spring clothing will rise by 15% to 20%, and "cost increase must exceed this".

However, high prices did not stop customers from buying enthusiasm.

Zhu Limin, Shanghai Pacific department store Xuhui shop planning department, told reporters that many brands began to promote distribution in the first month before the festival, although the unit price of goods rose, "but this year is a good start."

In Beijing, people buy the "New Year's new clothes" with the same enthusiasm. Reporters visited Muxiyuan, Dahongmen and other clothing markets, and found that the popularity of the market was rising rapidly, and even the surrounding roads were more congested than before.

Appliances: the peak of consumption is coming quietly.

The Spring Festival is an important node of household appliances consumption. With the advent of festival, major household appliance stores are booming.

When reporters visited Suning and GOME stores in Beijing, they saw that there were no small concessions, such as color TV, refrigerators and other traditional appliances, or mobile phones, e-books and other digital products. Some of them even had a profit margin of over 1000 yuan. Compared with May 1 and national day, the prices of similar products with similar brands did not increase significantly, and some still had several hundred yuan down.

Mr. Zhang, who bought a new house in Beijing, took advantage of holiday preferences. He made a large sale of color TV and fridge in an appliance store, and the salesperson told reporters that during the festival, customers like Mr. Zhang would buy large quantities of large quantities of goods at once. Compared with the past, consumers should pay more attention to indicators such as clarity, energy saving and so on.

Reporters interviewed found that in Beijing, Shanghai and other first tier cities, price is not the primary concern factor for consumers to choose home appliances. The consumption of improved household appliances that really meets the needs of individual consumers and enhances the smart life experience is becoming a hot consumer issue.

Taking color TV as an example, Gome statistics show that LED color TV and 3D TV are becoming the first choice for urban consumers. The sales of large-size and high-definition LED color TV sets in recent years account for over 70%.

{page_break}

In response to the arrival of the festival's peak consumption, Suning launched a 30 billion yuan purchase to ensure adequate supply and stable prices of the Spring Festival's best sellers. In the case of rising raw material costs, the average price of consumer electronics such as color TV, mobile phones and digital products is even going down step by step.

Gome also said it had signed a cooperation agreement with suppliers in advance to ensure that consumers could buy home appliances at the lowest price through the largest single purchase and joint promotion.

It is worth mentioning that the sales volume of home appliances is increasing rapidly.

Suning disclosed that sales volume of Suning online purchases reached 2 billion yuan in the past 2010. "Single day sales are increasing by several times over last year."

Suning related people told reporters.

New year's money, iPhone... Consumption hot spots emerge in endlessly.

As in previous years, there are endless hot spots in Spring Festival this year. Among them, all kinds of gold jewelry and new consumer electronics products represented by iPhone are especially hot.

In Beijing, the average daily sales of gold before the festival are nearly 100 million yuan. The lucky rabbit, the Swiss Rabbit series, the Ji Xiangqian series and all kinds of thousands of gold ornaments and gold bars have become the focus of consumption. The official said that compared with the previous years, the sales of the new year's Eve on the eve of the new year increased to more than 60%.

In Shanghai's major gold jewelry cities, consumers who come to consult with gold jewelry products are also in an endless stream. Investment gold bars and commemorative coins are all consumers' favorite objects.

Old temple gold sales staff told reporters that compared with new year gold bars, investment gold bars are more simple and more welcomed by physical gold investors.

Nowadays, having a favorite new electronic product has become the desire of many people before the festival, which makes iPhone, iPad, electric paper books and other new consumer electronics products become the market favorite.

Reporters at several 3C stores in Xujiahui, Shanghai, see that products such as iPhone, iPad, electric paper books and digital cameras are much more popular than other products.

Especially iPhone4, because the sales of China Unicom Unicom have been in short supply, customers have to wait for 4 to 6 months to get the goods, so many consumers choose to buy at 3C store.

All parties are fully committed to ensuring the supply of Spring Festival market.

Judging from the visit, although the prices of some commodities before the festival are not cheap, they are well supplied, especially in the case of continuous low temperature and rain and snow weather in the south, leading to the reduction of agricultural products. The supply of main agricultural and sideline foods is still normal, and there is no obvious shortage.

This has benefited from the series of measures that the relevant government departments and enterprises around the country have prepared ahead of time and made good progress in advance.

In Beijing, the Beijing Business Committee and Hebei, Shandong and other main producers of vegetable supply areas in the new agricultural products wholesale market, such as the "new provinces and other key agricultural products wholesale market" to carry out the "seven provinces and municipalities to protect the capital market vegetables during the Spring Festival joint action", the average daily supply of vegetables will increase by more than 2000 tons, an increase of 10% to 15%.

COFCO, a leading enterprise in the grain, oil and food industry, is fully committed to ensuring food supply during the festival. COFCO said that the cost increase factor has led to greater pressure on food enterprises. Enterprises will offset the cost pressure by increasing market share and improving management efficiency, so as to ensure the quality and quantity of products.

In Nanjing, Jiangsu, the Ministry of Commerce and industry took the lead in pporting 12 thousand tons of quality rice from the northeast to the wholesale markets of grain and oil, and enriched the "rice bags" during the holiday season.

In Hengyang, Hunan, the government has invested about 50000000 yuan to build 59 vegetable bases with more than 200 mu to meet the daily needs of the public, while ensuring that the prices of vegetables are stable during the special periods of rain, snow and freezing, holidays and holidays.

In Xi'an, Shaanxi, Shaanxi oil and fat group purchased 5700 tons of provincial reserve edible oil to market at a price limit, while negotiating with the supermarkets to ensure that the provincial reserve edible oil was sold in a timely manner.