Designing Cheap Fashion
Sweden
Cheap fashion
Chain brand H&M is about to launch the first collaboration series designed by fashion bloggers.
Fortunately, Elin Kling is the most popular fashion blogger in Sweden.
This series of colors designed by Kling is bright, stylish and concise, especially the Bohemia element - almost the personal dressing style of the young blonde blogger.
Kling registered its blog in 2007, and then became the most popular fashion blogger in Sweden.
The 9 series of single products and 2 accessories that she co sponsored with H&M tried to find a balance between hard, rough, sculptural and gentle, rugged and feminine.
Silhouette and fabric are far more important than decoration, and the use of any detail is very cautious.
For example, wash the leather jacket on the irregular border, wide leg pants on the edge of the decoration, or a dress skirt collar neckline design.
H&M for "
Fashion Adventure
"Never fear, but before they invited big designers to cooperate.
Just as people guess who will be the next heavyweight collaborator in H&M, they have made a brilliant move.
However, it is not the first time that fashion bloggers have been famous for their brand names.
As early as 2008, American designers
Marc Jacobs
It launched a BB package named Bryanboy, a fashion blogger in Philippines.
The Elin Kling for H&M series will start in 10 select shops in Sweden in February 3rd, and 10% of sales will be donated to UNICEF.
Customers from other parts of the world will not be able to win this series.
Perhaps in the future, this series of young and localized small-scale cooperation will increasingly appear in the fashion industry.
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