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The Era Of Wan Shop: Explaining The Main Battlefield Of Future Clothing Brand

2011/2/10 10:57:00 65

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Clothing Brand Market

Li Kailuo's view:

1. native

brand

The overall growth of the future depends largely on the two or three line.

market

2. the two or three line market of enterprises should adopt different methods according to regional characteristics.

Zheng Chen AI's view:

1. the growth of clothing brand sales mainly comes from the two or three line market.

2. the consumption of the two or three line market has reached the level of high-end brand.

Where is the main battlefield of the future brand? What kind of fashion layout will appear in the two or three line market? An industrial economic research expert, a president of the East Industrial Cluster chamber, gives his own answers respectively.

It is no longer an international brand that attaches importance to the two or three line market. The future of many domestic brands in China is also expected to be in the two or three line market. Their future growth depends largely on the two or three line market.

When UNIQLO put forward 1000 stores in China in the past 10 years, China's clothing industry has entered the era of Wan shop.

To some extent, this is an opportunity for Chinese clothing brands.

If so

Economics

As the main distinguishing standard, the Pearl River Delta as the earliest open door has a relatively large impact on Hong Kong and Macao. The two or three line market is more focused on leisure and pragmatically styled products. The brand like UNIQLO will have a greater impact on its market improvement direction.

The Yangtze River Delta region is the seat of Shanghai, Suzhou Hangzhou and other important cities that are developed by China's fashion industry. Fashion will become an important basis for the development of its two or three line market.

The three northeastern provinces are famous for their national fur market in the northeast tiger. The brand and quality are important killers in the region. The future of the international brand will be affected and impacted by various forms such as agency and entry.

Because of the special historical background, Yun Guichuan and other southwest regions have developed rapidly in recent years. But at the same time, female consumers show more fashion sensitivity than other regions. The overall development of the two or three line market is characterized by diversification.

Due to its special geographical location, the Jing Jing area presents a regressive trend, closer to the formal dress, and more receptive to the big brands and the atmosphere. The two or three line market is partial to the mainstream, traditional and classic.

According to the different characteristics of humanity, life, temperature and climate, the two or three line market of several big plates will have different development characteristics.

Therefore, the layout of enterprises in the whole country should be based on different regional characteristics and adopt different rules.

The development of the two or three line market is first and foremost an inevitable result of the continuous development of the domestic social economy and market environment.

With the opening up of the market, the rise of the central and Western economies and the improvement of the overall consumption ability of the society, domestic demand pull will become the main force of the future economic growth.

For clothing consumption, the central and western regions have also introduced more advanced brand ideas and consumption concepts while undertaking the industrial pfer in the eastern region, and accelerated the maturity of the regional market.

In 2010, sales of many clothing brands increased by about 30%, mainly from the two or three line market.

From the perspective of the nature of different brands, mass consumer brands may be quicker in the process of entering the two or three tier market, but for provincial capitals and economically developed prefecture level cities, there will be room for survival whether they are international high-end brands, domestic first-line brands or general public brands.

The consumption power of China's two or three tier market has reached this level.

From the perspective of regional development, Chongqing, with Sichuan as its leader and Henan as Zhengzhou's pioneer official, should rely on its economic development potential and the accumulation of regional consumption culture. It should become a fast developing region in the two or three line market.