Fashion Design Studio Faces Confusion: Success Is A Must.

want

Focus on what to give you more.

At present, design studio is not valued, and many projects are unable to participate.

If you can not participate in government support projects, you can not enter Taobao mall.

Although the design studio is legally registered, legal tax payment, legally registered trademark, but because most of the clothing design studio's registration type is individual industrial and commercial households, while Taobao mall merchants are only targeted at enterprises, so the design studio like Bai wall road can open shop in Taobao network, but its design product can not enter the big Taobao store.

Dong Xuyuan said, "the studio is like a child that nobody wants."

Dong Xuyuan believes that there are few entrepreneurs and investors who invest in original design. In addition, the behavior of scraping and counterfeiting is too rampant. The profit of copying money, especially the profit of copying large brands, is much higher than that of originality.

This is not just a decision-making problem of any enterprise, but a wide range of values.

Compared with the original, most people pay more attention to how to get the maximum profit in the shortest time.

Whether it is the industry or ordinary consumers, the support and attention of the original need to be improved.

Money, what do you want to turn around?

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Zhang Dongbing's experience represented a group of designers who had been through the battlefield.

Wang Zhaozhao shared the same view.

"Designers do not have the strength to do so, and they need to invest a lot in hardware.

Insufficient funds will result in a single failure.

For example, the enterprise lets you make 100 models, the cost of each section is 200 yuan ~300 yuan, the total cost is also a small expenditure.

In addition, there are risks in the later stage of the investment. These are unbearable expenses for the start-up designers. "

In 2010, due to the negligence in drafting the terms of the contract, Wang Zhaozhao also made a great success.

"There is no lack of competent designers in the market. The key is no funds."

Wang Zhaozhao believes that the designer's job is to plan and design research and development of products, but in fact, they also serve as the role of CEO in a company. If a detail is not noticed, it may cause irreparable damage to itself.

When confronted with major problems, they often rely on their own personal relationships to seek help.

These are really hard words for a growth designer.

Customers, what to communicate with you?

Zhou Bo thought business was very bad.

Some customers do not want to spend much money, nor do they want to spend time. They do not give designers enough time to think and design. Many companies often do not understand the market situation when they make brand names.

Zhou Bo thought that the main reason was that designers could not agree with the enterprises in terms of price.

"For example, a list originally needs 500 thousand, the enterprise will say that this is not necessary, that does not need, finally reduced to 2, 30 thousand, the enterprise has fettered the designer's hand and foot with the price."

"They often ask designers, which is good to sell, or tell designers which brand to be the benchmark, but they can not tell their specific market positioning.

There is no clear positioning of the brand, which makes it difficult for the designer to carry out the work.

Large enterprises make studio designers fill in the product line, while small and medium-sized enterprises make designers make a whole plan.

Many enterprises do not have enough R & D capability, and at the same time they want to control their design links in their own hands. They do not know how to exert force.

Looking for exit under meditation

Difficulties and challenges should be met by ways and means.

The designers of the design studio always believe that there are always more difficulties than difficulties in the face of many difficulties.

Now, Dong Xuyuan especially hopes that the government can introduce some policies to support the development of original businesses.

"Only support the original will really conform to the international practice, otherwise it can only be a simple processor with high energy consumption and low value."

Dong Xuyuan also hoped that when these policies came out, they could be implemented in real time and enable the team that needed help to enjoy the benefits of the policy. Hope that the bank could have a relatively lenient loan policy for the innovation industry and help the studio develop better. I hope the media will pay more attention to the innovation industry and let the society know more about the design studio and support the design studio.

"In terms of personnel training, there is still a great gap between our industry and foreign countries.

Many domestic edition teachers are from some vocational training institutions, there is a gap between professional quality, and the size is not unified, the overall confusion.

Dong Xuyuan also said that graduating graduates who could immediately become design assistants were few.

The managers of the design studio have to undergo very arduous training for those who just come in, which takes up a great part of their energy.

Another designer Zhou Bo also said that the current customer cooperation period is relatively short, "most of them are still buying and selling with one hammer, and it is difficult for them to reach a consensus on the concept of cooperation.

I hope we can find a better way of cooperation.

Wang Zhaozhao is preparing to launch his designer brand products through the Internet platform at the beginning of the new year.

Wang Zhaozhao believes that designers should have a business concept and consider public acceptance.

"In addition, we should consider the customer attitude.

Whether it is to serve the manufacturer or customize for the customer, the designer must do it with a service mindset.

For example, the development style, you developed dozens of, and finally the guests may only see two or three.

Designers should be able to accept these and not impose their own design concepts on others.

"Think of others in a service mindset.

At the same time, business mind is very important. Price negotiation and contract must be very careful and careful. Otherwise, it will also suffer losses. "

Wang Zhaozhao said that the way of education in China is easy for designers to put their positions in a high position, so that they are easy to think of as artists and are hard to bear.