Persistence And Extension Of Fashion Giants

In 2010, it was a year of global fashion industry. After the financial crisis, though it was a scene of universal occurrence, there were still many turbulence and unknown variables.

At the beginning of the year, the news of the suicide of designer Alexander Mcqueen came out. On the 2010 autumn and winter fashion show in Paris, the Grand Palais models wore their mammoth trousers in the icebergs, the huge hairy Snowman boots and the huge artificial fur coats. Thanks to Karl Lagerfeld for the killing of Chanel, it also created a stunning winter fashion feast.

In September, Tom Ford, 6 years away from the women's wear industry, came back. After the success of his movie "A Single Man", he returned to the designer's identity.

In the new store on Madison street in Manhattan, New York, the most mysterious 2011 spring and summer women's clothing series was held. The audience refused to enter the media. Only Terry Richardson was allowed to take pictures. At the end of the year, Herm s was shocked by the news of the acquisition of LVMH by the luxury consortium. Bernard Arnault launched the boldest and most surprising financial takeover of the fashion industry. Alber Elbaz, Lanvin's creative director, introduced two very popular clothing series, including the parity clothing with its logo design features, which helped to improve the profits of the company and was praised as the most successful cooperation in the year.

Behind the colourful story of the fashion industry, of course, there are some legendary names: the richest French Bernard Arnault, the Karl Lagerfeld, the American dream Ralph Lauren, and the Tom Ford that do not take the unusual road. These big players in the fashion industry, who have been around for many years in the fashion industry, have extended their tentacles to a farther distance, interpreting the new legends of cross-border.

To ask the most commendable figures in the business world in 2010, we have to mention the name Bernard Arnault.

The French richest man was also one of the most popular figures in the fashion world, and in 2010 he made the most bold and surprising financial takeover of the fashion industry.

Bernard Arnault's acquisition of Herm s International 17.1% in October has become a topic of concern both inside and outside the industry. Journalists and analysts can not help speculate about how he managed to do that.

"First, the acquisition was a very calm process."

The CEO said, "for a long time, we have invested money in Herm s."

Indeed, the business tycoon showed a strong interest in this brand long ago.

Speaking of Herm s, people always praise its famous Birkin handbags, scarves, perfume, luxury accessories, fashion, and its high-end wines and spirits.

The three major groups in charge of Herm s 73.4% have quickly established a holding company to ensure their independence and deal with the possible acquisition of shares in the future.

However, in this acquisition storm, few people doubt Arnault's determination and patience. The businessman not only has a long-term investment vision for luxury goods, but also has proved to the world that he is a strong entrepreneur.

In 2010, Arnault made other remarkable achievements.

In the context of the global economic downturn, sales of LVMH still rebounded sharply.

Sales in the third quarter increased by 23.6 percentage points, and revenue in the first half increased by 52.8%.

The business magnate is optimistic that its flagship brand, especially Louis Vuitton, Dior and Fendi, will become the core brand benefiting from the global economic recovery.

In 2010, Arnault also surprised people in every aspect.

In April, he revealed a LVHM hotel management plan to open more Cheval Blanc hotels.

The location of the hotel will be in Oman and Aswan, Egypt, in 2012.

In September, L Capital, a private capital operating company of LVMH, announced that it had controlled 41% of the largest number of contemporary brands in France.

These companies include Sandro, Maje and Claudie Pierlot.

Finally, at the end of November, LVHM bought another 40.1% stake in Soci e t Samaritaine, and since then almost mastered the ownership of this landmark department store.

The store is now undergoing complex refurbishment, which will be completed in 2013, combined with shops, offices, residential buildings and hotels.

2010 is a vibrant year for Ralph Lauren.

His women's clothing store opened in New York, located in The Rhinelander Masion, a famous historic building on Madison Avenue. It has not only become a new standard for designer retailing since 1985, but also a perfect one for the year of wind and water.

The entire store is built in limestone in Indiana, with an area of about 22000 square feet, which is commendable.

"When people say they will not build buildings like this again, they are wrong."

New York mayor Mayor Michael Bloomberge said.

The whole project cost about $50 million, and it was built in more than a decade.

"The purpose of doing this is to prove to people that we believe in the world, we believe in the United States, and we believe that people expect good things."

Lauren said so.

However, Lauren did not stop his pace.

In celebrating polo.com's 10th anniversary activities, he showed people a wonderful 4D digital image: one in New York, with his new store as the background, and the other in London, using the most advanced building video map technology to create an impressive outdoor lighting scene.

In these two video shows, Lauren uses acousto-optic images, as if people and objects are jumping on the building.

"This is almost Orwell style."

Lauren says.

He believes that this is not just a show, but also a demonstration of Polo's leadership and bold expression in the digital field.

"This technology can change your perception of fashion, fashion shows, advertising and the Internet."

Lauren is not only busy with the establishment of women's clothing stores, but also renovates today's menswear store Rhinelander, and has opened its third clothing store in Paris.

Located in a small town building in seventeenth Century, it has an area of about 23000 square feet. In addition to its various brands and Ralph restaurants, the restaurant is now known in Paris.

Moreover, Lauren was awarded the Legion of honor by the French President Nicolas Sarkozy in 2010.

"I think any successful company must have a leader who has a direction and a goal."

Lauren said, "I am very predictable about things I like and believe."

In the fashion world, Karl Lagerfeld is not only the most noticeable but also the most active person.

2010 is also very important for the designer. He not only won the badge of the French legion of honor, named for Chanel's new store in New York SoHo, but also held her own photo exhibition at Maison Europ enne de la Photographie.

Not only that, Lagerfeld signed an agreement in November that it will design a unique series for Macy's, the largest department store in the United States, and will sell it on its 250 shopping malls and networks.

Earlier, he also said he would not display his Karl Lagerfeld series on the T stage, and explained that he would work hard in other forms.

"I can't compete with Chanel."

Lagerfeld said, "I don't want to make the Karl Lagerfeld brand look miserable."

In addition to designing clothes for the masses, Lagerfeld also had a great momentum last October.

At that time, he met with spectators for the Chanel 2011 spring costume show.

The fashion show is magnificent both in concept and in scale. It also shows several rare fashion moments in fashion elements, which have a subtle resonance with the concept of time.

Tom Ford never lacks courage.

His debut work, A Single Man, was even more popular after its debut in January 2010.

Perhaps the most memorable thing for the fashion industry is to return to the women's costume design world in spring, bringing a fashion show that people are interested in.

On the contrary, he is doing what is considered impossible now: completely controlling his information.

Unlike most of the fashion industry's practices, Ford does not adopt an open mode of display for media or bloggers. Instead, it chooses to hold extremely private activities in New York stores: activities only invite 100 guests, including their friends, carefully selected fashion retailers and media people.

Ford refused to integrate into the Internet world, and said he would only work with several publishing media to reject newspapers and Internet media.

"I don't have the need to spread out the clothes quickly."

After the fashion show, he told reporters this.

"I think that's terrible. That's how the system works now.

When you see these clothes, they are sold on the Internet within an hour, and everyone in the world can see that they have been exposed too much.