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American Clothing Prices Will Rise By 10% This Spring.

2011/2/15 9:16:00 43

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Apparel Retailers

Beijing time February 14th evening news, analysts and economists said the United States

clothing

The era of falling prices is coming to an end, and is expected to start from this spring.

Rise

10%.

In the past 10 years, the price of clothing has been falling, because the moderate inflation level and cheap overseas labor force have reduced the cost of clothing production.

In the recent recession,

Retailer

And garment manufacturers reduce clothing accessories and try to lower prices by using blended fabrics.

But in the face of global economic recovery and commodity demand growth, the sharp rise in labor costs and raw material prices is causing retailers and garment manufacturers to struggle to cut costs.

Cotton prices have more than doubled in the past year, hitting the highest level ever.

At the same time, the price of other synthetic fabrics has also risen by about 50%, due to the increase in demand for alternative fabrics and blended fabrics.

In the coming months, cotton prices are expected to rise by about 10%, the highest increase will be in the second half of the year, said Bert Burt III, President of Strategic Resource Group, a market consultancy.

The Brooks Brothers wrinkle man suit is now selling for $88, up from the previous $79.50 Brothers.

Levi Strauss & Co (LVISF), VF Corp (VFC), Nike (NKE), American retail giant Jesse Pani (J.C. Penney) (JCP), and Steve Madden, a shoe company specializing in the design and sale of all kinds of popular footwear, are also planning to raise their prices.

More details on clothing prices are expected to emerge when Jesse penny and casual wear maker Abercrombie & Fitch (ANF) announce their quarterly earnings later this month.

VF Corp chairman and chief executive Eric Eric (Wiseman) said: "the price of all our brands will increase."

VF Corp's brands include The North Face, Nottica (Nautica), Wrangler and Lee.

In the production cost of jeans, the proportion of cotton prices is about half.

Wiseman told investors last November that jeans sales accounted for about 1/3 of VF Corp's total sales.

At the same time, the rising price of raw materials will also have an impact on the mode of production of garment manufacturers.

Clothing manufacturers are increasing the content of synthetic fabrics such as rayon, while reducing glass beads and other ornaments.

Besides, the choice of shoppers will also be reduced in terms of clothing color.

During the holiday shopping season this year, sales of clothing products are very strong, but retailers are trying to see whether the consumer demand in this season will be sustainable because the fear of rising raw material prices will stifle this emerging demand.

According to data released by the International Cotton Advisory Committee, cotton prices have risen sharply to the highest price in 150 years, rising to $1.90 a pound (about 4.19 dollars per kilogram) in last Friday's trading.

Cotton prices have more than doubled compared with a year ago, exceeding the record high of $1.89 a pound (about $4.18 per kilogram) during the civil war.

Retail stores that cater to the needs of low and middle class shoppers will face the most difficult time.

"In the past many years, we have become accustomed to deflation," said David Bassuk, managing director of retail affairs at AlixPartners, a consulting firm providing corporate restructuring and financial consulting.

Consumers will be surprised. "