The Ministry Of Commerce Attacked &Nbsp And Formulated Online Shopping Rules Of The Game.

With the rapid development of online shopping, competition among online shopping enterprises is becoming increasingly fierce. Sales promotion measures such as discount, spike, grab, rebate, bonus points and free shipping are becoming more and more normal.

These promotional activities have been active in the market, stimulating consumption, but there have also emerged.

The circular requires that the competent departments of Commerce in all regions should guide the online shopping enterprises to carry out promotional activities in accordance with the relevant laws and regulations, such as the "anti monopoly law", "consumer rights protection law", "advertising law", "trademark law", "Regulations on administrative penalties for price violations", and "Regulations on the management of retailers' promotion practices".

Abide by the principles of legality, fairness, honesty and credibility, abide by business ethics, do not carry out promotional activities that violate social morality, do not disturb the order of market competition and social public order, and do not infringe upon the legitimate rights and interests of consumers and other operators.

Protecting consumer interests

Ensure the quality of promotional products.

In order to promote the promotion of online shopping enterprises, consumers should first explain to consumers the main information such as the name, type, quantity, quality, price, freight, distribution mode, form of payment, and way of return and so on, and take safety measures to ensure that the sales promotion line is safe and reliable, and provide goods or services according to their promises.

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We must strictly investigate and deal with false propaganda.

We should strengthen cooperation with industry and commerce departments to carry out joint inspections, and require promotional advertisements to be authentic, legal, clear and easy to understand. They should not use vague, misleading language, words, pictures or images; if we express various restrictive conditions of promotional activities, we should prohibit all kinds of false propaganda behaviors that deceive and deceive consumers.

Regulate industry competition

Strengthening intellectual property protection.

In conjunction with the special action against intellectual property rights and counterfeiting and selling of counterfeit and inferior commodities, joint inspections with industry and commerce, quality inspection departments and other departments should be carried out to strengthen supervision over online shopping platforms and operators, and to crack down on infringement of intellectual property rights and manufacture and sale of fake and shoddy goods in promotional activities.

We should strengthen publicity and education, guide online shopping platforms and enterprises to fulfill their social responsibilities, carry out honest sales promotion and standardize their operations, and conscientiously resist violations of intellectual property rights and manufacture and sale of fake and shoddy commodities.

Guide scientific and rational consumption.

We should strengthen communication and cooperation with the news media, and guide online shopping enterprises to advocate civilized, green, low-carbon, safe and healthy consumption concept in the promotion activities, and promote the establishment of a sustainable consumption mode.

Establish a long-term mechanism.

Seriously study online shopping

Promotional activities have become a routine operation method of online shopping enterprises, which is related to the sustained and healthy development of online shopping and the vital interests of consumers.

The notice requires that the competent departments of commerce should attach great importance to it. While encouraging online shopping enterprises to promote sales and expand consumption, they should actively promote local publicity, guidance, supervision and inspection, and standardize online shopping promotion activities in conjunction with local development reform (price), public security, industry and commerce, quality inspection and other departments.

The relevant illegal activities should be dealt with seriously by the relevant departments. If there are major problems, they should be reported to the Ministry of Commerce in a timely manner.

With the rapid development of online shopping, competition among online shopping enterprises is becoming increasingly fierce. Sales promotion measures such as discount, spike, grab, rebate, bonus points and free shipping are becoming more and more normal.

These promotional activities have been active in the market, stimulating consumption, but there are also problems such as selling pirated goods, shoddy, false discounts, offline services and online marketing commitments, and lack of standardization in online group buying.

In order to standardize online shopping promotion, create a good consumption environment and promote the sustained and healthy development of online shopping.

China's Ministry of Commerce recently issued a circular to regulate online shopping promotion.

The circular requires that the competent departments of Commerce in all regions should guide the online shopping enterprises to carry out promotional activities in accordance with the relevant laws and regulations, such as the "anti monopoly law", "consumer rights protection law", "advertising law", "trademark law", "Regulations on administrative penalties for price violations", and "Regulations on the management of retailers' promotion practices".

Abide by the principles of legality, fairness, honesty and credibility, abide by business ethics, do not carry out promotional activities that violate social morality, do not disturb the order of market competition and social public order, and do not infringe upon the legitimate rights and interests of consumers and other operators.

Consumer protection {page_break}

Ensure the quality of promotional products.

In order to promote the promotion of online shopping enterprises, consumers should first explain to consumers the main information such as the name, type, quantity, quality, price, freight, distribution mode, form of payment, and way of return and so on, and take safety measures to ensure that the sales promotion line is safe and reliable, and provide goods or services according to their promises.

Protect consumers' legitimate rights and interests.

To eliminate all kinds of price fraud and false promotions, strictly prohibit fictitious price discount, use of misleading price forms or price means, deceive and induce consumers, and shall not reduce the level of after-sales service of promotional commodities, including prizes and gifts with prizes, and shall not set obstacles for sale by refusing to return goods or returning goods for consumers, and shall not damage the legitimate rights and interests of consumers on the basis of preserving the final interpretation rights.

We must strictly investigate and deal with false propaganda.

We should strengthen cooperation with industry and commerce departments to carry out joint inspections, and require promotional advertisements to be authentic, legal, clear and easy to understand. They should not use vague, misleading language, words, pictures or images; if we express various restrictive conditions of promotional activities, we should prohibit all kinds of false propaganda behaviors that deceive and deceive consumers.

Regulate industry competition

Strengthening intellectual property protection.

In conjunction with the special action against intellectual property rights and counterfeiting and selling of counterfeit and inferior commodities, joint inspections with industry and commerce, quality inspection departments and other departments should be carried out to strengthen supervision over online shopping platforms and operators, and to crack down on infringement of intellectual property rights and manufacture and sale of fake and shoddy goods in promotional activities.

We should strengthen publicity and education, guide online shopping platforms and enterprises to fulfill their social responsibilities, carry out honest sales promotion and standardize their operations, and conscientiously resist violations of intellectual property rights and manufacture and sale of fake and shoddy commodities.

Guide scientific and rational consumption.

We should strengthen communication and cooperation with the news media, and guide online shopping enterprises to advocate civilized, green, low-carbon, safe and healthy consumption concept in the promotion activities, and promote the establishment of a sustainable consumption mode.

Establish a long-term mechanism.

We should carefully study the main problems existing in the promotion of online shopping, propose solutions, improve relevant policies and standards, and establish a long-term mechanism for online shopping to promote consumption.

Support relevant trade associations and enterprises to carry out industry self-discipline, improve the first payment system of commodities (services), and study and formulate promotional norms that conform to the characteristics of online shopping.

Online shopping platform should start from its own characteristics and needs, and improve the corresponding sales promotion rules and after-sales service safeguard measures.

Promotional activities have become a routine operation method of online shopping enterprises, which is related to the sustained and healthy development of online shopping and the vital interests of consumers.

The notice requires that the competent departments of commerce should attach great importance to it. While encouraging online shopping enterprises to promote sales and expand consumption, they should actively promote local publicity, guidance, supervision and inspection, and standardize online shopping promotion activities in conjunction with local development reform (price), public security, industry and commerce, quality inspection and other departments.

The relevant illegal activities should be dealt with seriously by the relevant departments. If there are major problems, they should be reported to the Ministry of Commerce in a timely manner.