"The Tide Of Luxury Going To The Countryside" Has Not Only Conquered The Market.

High-end

In 2010, an important phenomenon in the luxury industry is high-end.

Over the past few years, more and more reports on luxury consumption in China have been made, and it is not the first time that China is about to become the world's largest consumer of luxury goods.

Obviously, such news is disturbing. In a developing country like ours, wealth and extravagance are not only conducive to harmony, but also the loss of traditional humanistic spirit.

Luxury consumption does not seem to be a game that ordinary people can play. But how many Chinese rich people who have luxuries in the world? How many are there in China? Even though there is no clear figure, 1/4 is probably the "minority" in comparison with China's huge population base.

Although the "few people" have a soft spot for luxury goods, they only hope they will not be able to push China into "the world's largest luxury consumer".

From this perspective, not only rich people like luxury, but also more and more working-class people are enjoying this luxury.

This is a more worrying result.

Because of this, fashion luxury suppliers only bid farewell to "go north" and go crazy to "go to the countryside".

Supply is the so-called demand, which is the basic market rule.

Now that luxury consumer goods can have a large market in China, there is room for rationality.

On the surface, as an ordinary consumer, it is impossible to understand the rationality of this consumption demand, because it is too far away from life and cognition, but in fact, it is not.

Without luxury consumption, it does not mean that there is no experience of luxury consumption. In fact, in the way of luxury consumption and across the domestic market, in fact, none of us can stand aloof. For example, over the years, no matter how much we condemn and condemn, the gift of high price is still a great way to go. In the final analysis, the audience of astronomical consumption is not a single "rich group" but a "majority consumption".

Many times, "buy" people do not "consume", "consumption" people do not need to "buy" - in a sense, the characteristics of luxury consumption also reflect the other paradox of luxury consumption: the "we" who oppose the luxury consumption, that is, not "buy" nor "consumption", so we are vigorously opposed to all extravagant things.

But this is not true. If we have the desire to give gifts or have the ability to consume, maybe we will become a member of luxury goods.

The reason is also very simple. Under the social rules of "giving gifts to do things well", in the social context of excessive consumption becoming more and more fashionable, no one can be independent.

Objectively speaking, under the condition of free trade and market economy, the popularity of luxury consumption in China is neither strange nor frightening.

The terrible thing is that luxury goods not only conquered our market, but also conquered our hearts and minds.