Tell You The Story Of Windbreaker.

Also known as raincoat, it is a thin coat that can be used to prevent wind and rain. It can also be used for dustproof and cold protection. It is suitable for spring, autumn and winter outdoors. It is a popular clothing in the past twenty or thirty years.

Because of its flexible shape, handsome and smart, beautiful and practical, easy to carry, attractive and so on, it is loved by young and middle-aged men and women.

Windbreaker has just become popular in the public, and has won the favor and love of ladies. It has become the "beloved" in their wardrobe. Some men are also unwilling to be lonely. Therefore, windbreaker has become the fashion of people's pursuit.

How many years passed, even though the windbreaker styles are numerous and varied, they are still different from each other. Their design foundation is still the style of trench coat.

According to the book, windbreaker originated in World War I.

At that time, the British army often carried out hard trench warfare in the rain. If you were wearing a simple raincoat, it would certainly affect the march of the troops and not wearing raincoats. Although the movements were convenient, the rainwater was easy to soak the soldiers' clothes, and it was very easy for the soldiers to suffer from cold illness, thereby affecting the combat effectiveness of the troops.

In this case, Thomas Barbani, a famous British clothing dealer, finally designed a trench waterproof coat by repeated experiments.

The coat is made of his own patent product in 1888, which is waterproof and Gabion (a fine cotton fabric). The style is double breasted two breasted, with a belt, the collar can be opened and closed, the shoulder sleeves are sleeved, the shoulder straps are covered, and there is a covering cloth on the chest and back, in order to prevent rain, windbreak, and not afraid of dirty hem, which is convenient for movement.

After the enemy bombing, the soldiers came out from the smoky trenches, and just grabbed them for a few times and tied up their belts.

Practice has proved that this kind of

It is convenient for soldiers to trench in the rain, so the British Army decided to adopt it in 1918.

With the changes of the times, the waterproof coat worn by British soldiers later evolved into men's windbreaker. Later, they developed into two coats for men and women, while in windbreaker styles were even more diverse.

In recent years, windbreaker has become more and more fashionable. It can be worn on various occasions, even in windbreaker.

The windbreaker market is rich in variety, and long, medium and short windbreaker are the leading styles, while the short windbreaker is still playing the leading role.

Loose, waist type, straight up and down.

Standing collar, suit collar, dual-purpose collar and hat type are widely used.

So it can be said that windbreaker is unique in the clothing field.

Windbreaker fabrics tend to be diversified. Nylon, medium length chemical fiber, polyester card, polyester, cotton poplin, woolen cloth and some silk and linen fabrics are all suitable candidates.

The fabrics used in windbreaker are closely knitted, with good yarn lines, resilience, strong crease resistance and fastness. Fabrics need to be treated with water repellent.

The fabric is rich in color, besides traditional cream and light grey, navy blue, light brown, olive green, black, coffee, camel, chestnut gray and so on.

Women's windbreaker also has silver dust, Xue Qing, sea blue, orange red, purple red, rust red, light green, dark green, pigeon gray, ivory white, white and other colors, colorful and dazzling, adds artistic interest and style charm to the living environment.

Brand introduction

Fog in London

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The 80 year old American "LONDONFOG" (Lun Dunwu) brand is one of the most famous clothing brands in the world.

Over the years, "LONDON&nbspFOG" has enjoyed a high international reputation for its long history and excellent quality. It has long been popular in more than 20 developed countries in Europe and the United States. It is loved by celebrities and has become the most famous brand in all walks of life.

At present, "LONDON&nbspFOG" brand clothing has become the world recognized clothing leader series.

Distant

The history of "LONDON&nbspFOG" brand has to be traced back to the beginning of the last century.

In 1922, in Baltimore, Maryland, two of the British immigrants who had entrepreneurial awareness and challenge were registered with the company called LONDONTOWN&nbspCO. (London City company, later renamed "LONDON&nbspFOG&nbspINDUSTRIESINC." Lun Deng mist Industrial Company), which is tailored for gentlemen and celebrities to make high-end men's coats.

In 1939, the Second World War broke out.

With the development of war, the demand for munitions is also increasing.

At this point, the company is still an obscure small company.

Mr. &nbspIsrael&nbspMyers, the president of the company, has been committed to improving the company's management and adventurous spirit. He is determined to seize this opportunity.

After several efforts, the company won the favor of the US Army by virtue of its excellent product quality and reasonable price.

The "London vacuum" has won the largest order ever made by the company, producing waterproof jacket and raincoat for the US Marine Corps.

Since then, the name "LONDON&nbspFOG" has spread among American soldiers.

From the Pacific to the European battlefields, the American Army circulated the good words of "drinking Coca-Cola and wearing a cloud coat."

This successful venture laid the foundation for the large-scale development of the company in the future.

After the end of the two World War, the international garment industry has developed rapidly.

In order to gain a firm foothold in the competitive apparel industry, the company decided to formally turn to clothing and apparel, and use the "LONDONFOG" brand for large-scale business operations, while speeding up the development of new products.

In 1950, for the first time, it cooperated with the United States "DUPONT" (DuPont) company to develop a new type of synthetic thermal insulation material for Dacront and cotton, and produced a lightweight and comfortable rainproof garment for machine washing.

In 1954, "LONDON&nbspFOG" brand clothing began to enter New York's most expensive SAKS (Sax) department store Fifth Avenue shop.

This year, the authoritative fashion magazine "New&nbspYork&nbspTimes" ("New York time" magazine) focuses on promoting the "LONDONFOG" brand of men's windbreaker, affirming the "LONDON&nbspFOG" brand in the windbreaker clothing industry's leading position.

In 1969, the company launched the "LONDON&nbspFOG" brand series of men's and women's coats. It continued to expand its brand awareness and sales volume, and gradually became the leader in this industry.

By 1970s, the "LONDON&nbspFOG" brand products have formed a complete scale of serialization and diversification, and different products can be designed to suit different strata.

At the same time, we focus on the future, formulate a global marketing plan, gradually occupy the international market, and have made rapid progress in the production and marketing links.

Since 1980, the large-scale market occupation plan implemented by the company has finally paid off.

The "LONDON&nbspFOG" brand windbreaker has successfully entered the European market, which is rich in famous high-end clothing, and its products are sold to many developed European countries including the United Kingdom.

The traditional and conservative British gentlemen are also keen on the quality and novelty of fabrics and styles.

Meanwhile, the company has not slowed down in its new product development.

In &nbsp1983, the company also worked with 3M to produce a full zipper that can be discharged from the winter heat sink and non pulley pulley, and the first to create multi-purpose water Dacront/Cotton.

The raincoat continues to maintain its technological lead.