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HIWIKIDS Is Small And Big &Nbsp; Ignites Children's Brand Dream Of Billions Of Champions.

2011/2/24 9:53:00 221

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Local children's clothing brand annual sales can not exceed 2 billion of the market bottleneck, not just because "northern brand market can not cross the Yangtze River, the southern brand market can not cross the Yellow River". At home Brand children's wear market In the process of "spring and Autumn Period" and "Warring States period", there will be a group of children's clothing brands that are cutting rapidly in the trend of category. The innovation and subversion of business mode is the core of this upgrading process.

"After school, wearing sea Wei" is like a thunderbolt lightning, with an innovative business model, HIWI KIDS brand hero, champion dream came out.

HIWI KIDS ignites children's clothing brand 10 billion champion

"After school, wearing sea Wei" is a famous fashion brand marketing expert, Jie Jie, who has studied the Chinese children's clothing market for nearly ten years, and has made an advertisement for HIWIKIDS brand. HIWIKIDS's positioning is based on the full grasp of animation, leisure, sports, campus and aristocratic children's clothing development trend. The clear cut international fashion children's wear is a brand new category.

The highest price of popular style

In 2010, China's economy took the lead and the consumption power was upgraded again. The total economic volume has surpassed Japan as the second largest economy in the world. Along with the fourth baby boom, children's wear industry has taken the lead in sounding the assembly of wealth. The rigid demand of children's clothing calls for the rise of children's wear champion brand.

Indeed, this is exactly the spring and Autumn period of children's clothing competition. More local children's clothing brand annual sales of 4-5 billion yuan, excellent and excellent local children's clothing brand annual sales of up to about 1000000000 yuan. The international sale of fast fashion brands has a lot of annual sales of $10 billion, of which the share of children's clothing accounts for about 1 billion dollars. For example, ZARA, GAP, H&M, C&A children's clothing series, as well as sports brand NIKE, ADIDAS KIDS series.

The brand of HIWIKIDS children's clothing at this time has sprung up, with the brand-new mode of "big wind and close to the people's price", the strategy of fast selling and selling is rapidly moving to more than 2000 shops in the two or three line cities. The heroic dream of annual sales of local children's clothing brands is starting with the key words of exceeding value, being close to the people and running volume. However, on the basis of price positioning and in terms of design features, HIWIKIDS international fashion children's clothing is pursuing internationalization and fashion. {page_break}

"The influence of the fashion trend of international children's wear and the gradual turn of children oriented, conform to the demand of market development, and the belief of creating the champion of children's fashion in the international fashion, HIWIKIDS children's clothing will become the" Big Mac "of children's wear brand industry. Lin Rongzhen, chairman of HIWIKIDS children's wear, said.

Nowadays, the trend of fashion market in the fashion market is in the ascendant. The fashion trend has become the key word to break through the children's clothing market. And what is the goal of a strong brand for children's clothing? Hai Wei uses the "big suit mode" to make children's clothing, but fashion is not expensive, but the style is internationalized but the price is popular.

Children's clothing in the fashion mode

Lin Rongzhen, the leader of the HIWIKIDS, is optimistic about the "big suit pattern" and wants to become the champion of China's children's wear brand through the north and south market.

"In the 30 years of development of children's clothing in China, it has gone through three stages: self production, self marketing, brand breeding and brand rising. Now it is heading for the rise of brand champions. With the rapid recovery and rapid growth of China's economy, the gradual increase of family income and the gradual realization of a well-off standard of living for urban residents, the consumption demand of China's children's clothing market has gradually shifted to the trend of fashion beauty and branding. Famous fashion brand marketing expert said.

What is to do children's clothing in the "big suit mode"? This is a topic of concern to more people in the industry.

The most critical trend in the adult clothing market is parity, international trend and fast fashion. The original outfit includes men's wear, women's wear, sports, leisure, home, travel, holiday, party, outdoor... The brand boundaries differentiated from age groups and lifestyles are now replaced by large integrated brands. The hottest spots are those integrated brands that closely follow the trend, integrate the international popular elements, and include different needs for daily life. Chairman Lin told reporters, "HIWIKIDS children's wear" international fashion children's clothing brand new category is a strong category born under the two main categories of fashion leisure and fashion movement. It can form a clear and effective separation from animation, leisure, sports, campus, aristocratic children's clothing, and can accurately cut out a piece of high growth blue ocean in the last "gold mine" of the clothing industry.

HIWIKIDS is more affinity than the children's wear brand nowadays than the aristocratic children's clothing. It is more internationalized than casual children's clothing, and has a series sense than the cartoon brand children's clothing. It pays more attention to the integration of children's new fashion lifestyle than the sports brand children's clothing. The difficulty lies in the construction and organization management of brand research and development system. To this end, Li Hanfeng, general manager of HIWIKIDS brand, has conducted a comprehensive collection and integration of Chinese and Northern children's design talents in the past year. Li told reporters: "solid R & D strength can support the HIWIKIDS brand, like adult wear, which will hold three orders annually and provide a series of new products according to 17 bands." {page_break}

Heavy two or three line market floor shop

Stationed in hot fashion business circles

"Children's clothing has been following suit in the past ten years, but it has never been able to produce a big Mac like big suit. The root of the problem lies in the fact that the brand of children's clothing has not made any breakthroughs in the pattern, and there is no such thing as brand, product, and marketing of the three carriages as a big suit. Jie Jie to reporters to solve riddles, "and the three carriages should synchronize their efforts to choose the correct sales channel is the key. To this end, we take the marketing strategy of "prefecture level is king and county level is emperor", and support the rise of children's wear brand with scale and high growth rate.

"The risk transfer mechanism of department stores has played an important role in raising the brand price of children's clothing. Parents are not" nobles "but forced to spend the price of" noble "for children, and can only swallow their teeth and swallow them. The floor shops are conducive to price stability and become a potential space for children's wear market in the future. Chairman Lin has his own ideas in the strategic conception. "HIWIKIDS's channel strategy is mainly based on the shop floor, rather than the department store based lines, and enter the fashionable business circles of the two or three line cities instead of the fashion business circle, because only the channel scale can support the price value."

"At present, more than 80% of children's wear brands are crowded into shopping malls, and they are falling into a brutal" hand to hand fight ". With the increase of the operating costs of the mall, the profit margins will be narrower and narrower, and can not be pursued in the true sense of" people in the people "and" parity ". HIWIKIDS the trend of international fashion children's clothing differentiation channel strategy, choose the main floor shops, will usher in the rapid growth of the brand. Fang Zhong, a famous brand marketing expert, told reporters in an interview, "and the pace of urbanization in China is fast. This makes many brands focus on the developed cities, especially the super cities with millions of people. This makes the local brands competing in big cities and foreign brands like" reading with Prince ". With the banner of the first tier cities, the strategy should be focused on the two or three line cities, and the pace can be more solid and precise.

5 series to create a comprehensive lifestyle brand

"After school, wearing the sea Wei" this slogan with the brand's investment and market spread throughout the country, the reporter questioned whether such advertising language will mislead children do not love learning. In response to this, Hai Wei's brand responded: "encourage children to take part in activities such as gathering, outing, travel, expand the activity space, cultivate children's natural integration into modern fashion activities, and give this concept of" healthy, environment-friendly, happy growth "to children with a spirit of individuality, intelligence, courage, openness, tolerance and upholding nature. This is more conducive to children's learning and school life.

Moreover, HIWIKIDS's "children's light sports culture", which is integrated into environmental protection, has more dissemination value. In the children's wear industry, the first advocates low-carbon lifestyle. In this regard, in the field of brand research and development, the brand will encourage children to save water and electricity from childhood, reduce disposable tableware, use handkerchiefs without paper towels, classify rubbish, and choose pollution-free means of transportation such as public transport, hiking, bicycles, and so on. Integrate these ideas into product development.

"This is not a single style children's clothing brand, nor is it a pure sports children's wear brand. It can be said that HIWIKIDS is an integrated store that combines all kinds of popular elements. In terms of the number of products, Hai Wei brand is as rich as a hundred family lines. It is rich in style like ZARA, and has the same quality as TeenieWeenie. Chairman Lin said, "our group has many years of international brand manufacturing. These are the solid support for our brand quality."

HIWIKIDS children's wear brand advocates the concept of inclusiveness, fashion and value, and creates a healthy, fashionable and innovative shopping culture. More emphasis on international design and design of product lines, the introduction of "friends gathering", "home from school", "weekend outing", "fashion sports", "happy travel" 5 series.

Children's wear champion brand

Subverting competition pattern

Today's children's clothing is still clear water blue, tender pink, soft fruit green, cartoon graphics to promote the purchasing power of the era? The answer is: No.

The consumption concept of the new generation parents is quite different from that of the early parents' consumption values. "Parents want iPhone, children want fashion!" has become a phenomenon that can not be ignored in the present era. In the past, our children's clothes were practical, and they wore the same clothes on different occasions. Parents would buy children's clothing for children in order to meet the growing demand of children. Now children's clothing has changed from "parents oriented" to "children oriented". Children's demand for clothes is becoming more and more adult, international and fashionable. Moreover, when the international brands of adult fashion are still trying their best to find the fashionable and popular fabrics that have almost dried up, children's clothing has quietly inherited all the fashionable elements of adult fashion unconsciously.

The precise channel strategy, the sales strategy of parity sales volume, the strong capital support, the perfect hardware foundation, the excellent design and research and development force, call on all children's Denver and the international fashion children's clothing together to ignite the dream of selling children's clothing billions of billions annually.