Why Does Clothing E-Commerce Road Run Into "Soft Wall"?

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At present, the main logistics mode of B2C enterprises in China is to entrust third party logistics companies to deliver goods.

There is a loose cooperative relationship between e-commerce enterprises and express delivery enterprises.

Almost all disputes surrounding express delivery must be sellers or consumers.

So far, our country has not yet issued a regulation and regulations for the express delivery industry. Many logistics enterprises have pushed their responsibilities clearly through the "overlord clause".

Therefore, logistics is the most troublesome part for most online stores.

Express "Dun Gong"

In November 21, 2009, a news of Zhejiang STO blocking Taobao was reported by people's livelihood leisure channel of Zhejiang TV station, causing an uproar in Taobao's buyers, sellers and express industry.

Before the TV lens, a staff member of Zhejiang Shen Tong Hangzhou company said, "the price of Taobao delivery is too low. At such a price, Shen Tong is losing money."

Later, some people posted on the Internet saying: Shen Tong logistics has said that (Shen Tong) to ban Taobao, other logistics companies have to follow up, collective price increases.

Rumors intensified.

In order to clarify rumors, Shen Tong logistics marketing director Xia Zubin arrived in Hangzhou from Shanghai and accepted an exclusive interview with the media.

Xia Zubin said that in August 2007, Shentong logistics was one of the first logistics enterprises to enter Taobao's recommended logistics platform. Taobao's business volume accounted for about five or six of the total volume of Shen Tong's business and could not be easily blocked.

However, there is no wind and no waves. Professionals believe that the lack of logistics capacity is the trigger for a ban.

Take Shentong as an example, when it first contacted Taobao orders in 2007, its business volume was three hundred thousand single, after 2008, it was seven hundred thousand single, in 2009 it was one million, and in 2010 it reached two million.

The huge increase in orders made Shen Tong somewhat unprepared, with insufficient capacity and unable to take over many of Taobao's orders.

Although the ban is not true, the price increase is real.

After clarifying rumors, Xia Zubin immediately said that the price of STO in some cities would be adjusted.

The top executives of Yuantong, Zhong Tong, Shun Feng and other express companies also quickly negotiate the express price with Taobao merchants.

After that, the price of various express companies in all major cities across the country rose generally.

In 2011, the story repeats itself.

In January 27th, Shen Tong and Tun Tong basically stopped receiving new express mail.

Only EMS and SF are still receiving some couriers.

Prior to 2010 and November, many logistics enterprises have been in the situation of cargo explosion.

After the storm and explosion, a new wave of price rises is coming.

"In order to meet the needs of the development of the express delivery market, from January 10, 2011 onwards, China Express will adjust the charging standard of express mail service on the original basis."

In the latest customer notification of China express, the company said it would increase 0.5-1.5 yuan per ticket for the non commodity express on the original basis, and increase the price of the sample express by one to two yuan per kilogram.

This adjustment is the second wave of price adjustment before the end of 2010, such as Shun Feng, Shen Tong, Tantong, Zhong Tong, Huitong, rhyda and other private express collective price rises.

Before, in addition to Shentong, the price increase of other express companies was 1.5-2 yuan / ticket.

And Shun Feng City Express, from 10 yuan / ticket rose to 12 yuan / ticket.

A logistics company official said, "we hope that through this price method, we can divert goods and reduce pportation pressure."

But this price increase can not fundamentally solve the problem of insufficient logistics capacity.

Shao Zhonglin, Deputy Secretary General of China Express Industry Association, said, "first there is a warehouse explosion, and then there is a suspension before the Spring Festival. Fundamentally speaking, it is determined by supply and demand."

Logistics development lags behind

In fact, logistics has always been a weakness in the development of B2C e-commerce in China.

B2C online stores are facing a wide range of consumers and small quantities. China's third party private logistics enterprises are still at the stage of development, and the logistics supporting system is still very immature, resulting in high cost of logistics distribution.

With the rapid development of e-commerce such as online stores, the order of online shopping companies has increased substantially. However, the development level of China's domestic logistics can not meet the requirements of e-commerce development, and is unable to cope with the rapid growth of e-commerce.

The pressure of the third party logistics distribution company is increasing.

Since the second half of 2010, the courier company has been frequent explosion, and the courier has also become a "slow delivery".

According to the insiders of Yuantong express, "in October 2010, the company's Daily Express amount reached about 2100000 votes, an increase of 35% over the same period last year."

Under the pressure, the logistics industry often has problems such as delay in delivery, poor service attitude and uneven pportation level.

Complaints even spread to brands.

Wu Fangfang said that last year's "singles day" promotional activities, more than 200 companies overloaded.

The logistics manager went to the warehouse and pulled the goods back in person, because all the goods were left behind at the airport, and the logistics system was completely paralyzed.

Explore new channels

Jingdong mall CEO Liu Qiangdong once said, "in 2010, all our logistics systems can support the ultimate capacity of 26 billion yuan.

If there is no logistics restriction, we can do more than thirty billion yuan.

Logistics lags behind the development of e-commerce.

Ma Yun even violated the promise of "never doing logistics" and publicly stated that Taobao should build its own express logistics network.

Data show that Taobao's business now accounts for 50-80% of many courier companies.

With the surge of Taobao deliveries, the expansion speed of most express companies has been difficult to match, resulting in deteriorating service quality.

It is reported that Alibaba is planning to build a large logistics express network across the country.

People in the company say that in the next few years, the company will set up distribution centers in 52 cities across the country to "solve the logistics problems that impede the development of Taobao."

Taobao said that in the past, Taobao sellers not only needed to provide space for goods storage, but also acted as a pit to respond to the information provided by the buyer's address and consignee to the logistics channel. Even if there was a problem in the intermediate links, the whole distribution process would be interrupted.

After joining Taobao big logistics plan, because Taobao's platform and logistics platform have been opened up, buyers' information will send directly to the terminal of logistics, thus avoiding the possible mistakes caused by too many intermediate links.

At the very beginning of its establishment, fan Kai Cheng set up a logistics subsidiary like "Feng Da".

At present, the logistics built by fan Ke Cheng has covered dozens of big cities such as Beijing, Shanghai and Guangzhou.

Customers who build their own logistics channels can launch free postage activities at all times to attract customers.

In addition, the courier who wears a customer's work clothes allows customers to dress for interviews, face to face service and unconditional return, which undoubtedly makes customers feel comfortable.

"Every delivery of couriers has become a convincing advertisement for everyone."

A van logistics staff said.