Luxury Online Shopping Website
Numerous domestic
Luxury goods
Consumers are still cautious about online shopping, and most of the hardcore and most people haven't tried it yet.
online shopping
Worried that selling online will reduce the uniqueness and scarcity of shopping experience. They are not satisfied with the online shopping process and after-sale customer service. The uneven quality of goods is the biggest hidden danger.
LOUIS VUITTON online website
LOUIS VUITTON online website offers online purchases of brand handbags and accessories, but mainland China has not yet opened this service.
In the third quarter of 2009, US online retail spending totaled $29 billion 600 million. In 2009, holiday sales in the United States increased by 8% and appreciated by US $44 billion 700 million.
For many professional retailers, the powerful function of network sales is beyond doubt.
Many luxury brands, some companies such as Ralph Lauren and Tiffany&Co have fully accepted e-commerce.
And giants such as LVMH and PPR also have close cooperation with Twitter and gradually enter.
Famous luxury online store NEA-A-PORTER.COM
This field.
But the reality is that many luxury brands only sell some products online, such as YSL only selling accessories, not selling clothes.
The same is done with Balenciaga and Bottega Veneta.
The two brands belong to PPR.
Not only PPR, but also LVMH sells handbags and accessories online.
NEA-A-PORTER.COM, a famous luxury online store in Britain, has been bought by the Swiss peak group, which is worth 225 million pounds. This contract signifies that high-end consumer company is gradually pferring sales to the Internet.
Of course, some brands are reluctant to step online, such as Chanel.
If you want to ask Chanel why.
The company's chief designer, Karl Lagerfeld, said this is why brand protection.
He believes that Internet sales can not give consumers the experience of consuming in boutiques.
Sales on the Internet will break the consumer's sense of luxury, but many experts in consumer research argue that this view is outdated.
They believe that consumers can buy anything on the Internet now. If they trust the brand, they will naturally trust this website.
YOOX.COM
YOOX.COM is the biggest competitor of NEA-A-PORTER.COM, and its annual sales have increased sharply in recent years.
In addition to traditional clothing sales, YOOX.COM has launched a new business: creating e-commerce websites for brands.
In this way, big brands can be sold directly to customers instead of intermediaries.
How to solve this asymmetry between the strong demand of consumers and the development strategy of brand e-commerce? The answer is online select shop.
Over the past few years, online boutiques in Europe and the United States have developed very rapidly, including NEA-A-PORTER.COM and YOOX.COM. They not only sell the most fashionable goods, but also introduce the monopoly series with luxury brands and independent designer brands, and hire senior fashion magazine editors to write the latest popular reviews to uplift the readability and cultural connotations of website contents. Sometimes such shops are more like a fashion magazine - interactive shopping fashion magazines, providing rich content and famous brand clothing sales services.
Select shop - Browns
Known as the "future master prophet", the old British select shop Browns has also been involved in online sales.
In recent years, China
online shopping
Industrial development is also very fast, new online shopping patterns emerge in an endless stream, and "time sale" is the latest trend.
What is meant by "time limit" is actually a way of selling some ultra low price products by Internet sellers and buying them all at the same time.
Because commodity prices are low, they are often sold out on the shelves, sometimes only for a minute, but the spike products are mostly limited to digital and IT products.
The US group, the full house and the excellent net are attracting users to buy websites in the form of low price group buying and time sale. But have you tried the time limit sale of luxury goods?
Presumably the questions listed at the beginning of the article will be your concern.
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