Xinshen Group: Striving To Build The First Brand Of Chinese Flax

The development of Xinshen group has gone through three stages: one is the development stage with product quality as the core competitiveness, so that Xinshen has taken a firm foothold in the linen industry; two, it has won the market with the development stage of service and technology as the core competitiveness.

Today, the New Shing has embarked on the branding development path based on culture, and has established "heritage". Flax The culture of history, advocating flax culture and advocating green living, and strive to build the first brand of Chinese flax.

Since twenty-first Century, along with the integration development trend of China's economy and the world economy, faced with the risk of rising price of flax textile raw materials, continuous appreciation of RMB, artificial shortage, power outage, and uncertain trade environment, Shin has shifted the focus of development to brand building. "Innovating independent brand is the only way to seek new development of enterprises and seek new breakthroughs in enterprises". Taking green as guidance, Xinshen always adhered to the principle of product ecology when designing and producing flax products. In the whole process of raw material acquisition and production, the new product attaches great importance to product health and environmental protection. The concept of "ecological linen textile" is applied to every link of production, from raw materials to finished products, the whole process is strictly processed according to the environmental protection technology, and the international standard is used as the production standard to ensure the quality of linen cloth per meter. The concept of flax culture is introduced into the industrial development, and vigorously advocate the green of linen products. Low carbon Environmental protection cultural elements, guide the development of industry with the concept of culture, publicize China's Flax culture and start the new Shen brand.

New Shen group Business can be divided into four parts: linen textile plate, linen clothing plate, real estate sector, financial investment plate. Xinshen group has been exploring its own way: only by firmly following the specialization of linen textiles and garments, can we improve the product structure and business scope of enterprises from many channels and fields, which is the bright road for Xinshen group to go higher and better. In 2010, the Xinshen group established a pattern of professional development based on linen weaving and linen garments as the main body. The formation of this pattern has established the main development mode of Shin Shen group in the next five years. It will increase investment in other sectors while not affecting the linen textile sector, fully integrate the brand and improve services, and make bigger and bigger new dishes.

The long-term goal of Xinshen group is to become the leader of China's green linen fabric and become a world famous brand. Let the world know China better, understand China's Flax culture, and make the world flax more wonderful.