Successful Experience: Taiwan Children'S Clothing Brand Li Ying House Marketing How To Layout China

Taiwan children's wear brand Li Ying Fang Lin Taisheng, chairman of the group, pointed out at the industrial and Commercial Association of China in 2011 that China had established a stronghold in Taiwan in the middle of 1970s. After booming in Taiwan, it started the layout of the United States, Indonesia and Thailand, and moved forward to the mainland market in 1992.

Due to the considerable scale of operation in Taiwan, and after several years of successful experience and failure in international layout, before the establishment of the mainland stronghold, we must insist on consulting and consulting companies, conduct detailed market surveys, negotiate with local governments to confirm the code of conduct, comply with the local laws and regulations, and set up an accounting system based on local norms, and take Taiwan's development as the future development prospect of the mainland. After so many years of professional, modern management and democratization management, we have opened up direct chain stores with mainland China.

Since December 2005, Li Ying Fang has set up the first direct store in Huaihailu Road commercial street, Shanghai. At present, there are more than 1000 chain children's business in mainland China, and it has developed into a group business with more than 300 stores in Taiwan.

　　 Lin Dong The difference between habits and income is very large, and the development level is very similar. It is like going back to the past and seeing the future. It shows that the period from south to north can be very long and well functioning. However, we must pay attention to the necessity of breaking the rules. We must pay attention to the legality of contract, generation, authorization, lease and cooperation. In addition, we need to consider the principle of complementarity and pluralism in establishing the brand. We must consider the convenience of the district and establish various types of principles in the establishment of the channel. For this reason, 70% of the chain stores in mainland China have been established in the mainland. At present, there are about 30% of them. The governor also explained that the mainland market is very large, with low homogeneity and consumption.

In addition, Li Ying Fang Group attaches great importance to financial management and modern information system management. Goods In time, it has been sent to various locations and has gradually established a modern warehouse logistics system.

Managing chain businesses in mainland China, the chairman of the board of directors also pointed out that in 2009, he encouraged the staff of the mainland, with special emphasis on five practices:

Quiet, that is, to see anything, first of all to keep calm; net, dothingrightatthefirsttime, that is, a treatment, no muddy and muddy water; the situation, look at things, to see the whole environment, link, not to generalize; respect, emphasis on mutual respect; mirror, self review review, constantly borrow glasses.