Wenzhou Shoe Enterprises Play Three Cards &Nbsp; Decisive Labor Shortage.

In February 16th, after the Spring Festival, labor shortage and recruitment difficulties once again became the focus of media attention.

According to reports, the East and West have "peasant workers fighting for war", Shenyang Road, Qingdao Road labor force.

Make a "family card" to make employees feel at home

According to Maslow's hierarchy of needs, physiological needs refer to the most basic needs of human existence. When meeting physiological needs, people also need safety, emotion and belonging.

There is no doubt that in order to attract employees, employees must meet these basic needs.

Li Guohua told reporters: "a lot of migrant workers from Sichuan, Guizhou, Jiangxi, Anhui and other places to Wenzhou, there are always some feelings away from home, in order to eliminate migrant workers' sense of foreign land, so that they love factories like home, we must treat their families.

For this reason, we not only made proper arrangements for staff's lives, but also removed the worries of employees. We also started sending red packets to every employee in the workshop on the first day of work, wishing our employees a good life this year.

"Bread will have, and love will have."

It is reported that February 14th is the Western Valentine's day, and Jill DA has signposted the recruitment of "lovers employees" sign, attracting many couples to apply for jobs.

"Work is the best Valentine's Day gift."

The small Zhang of the applicant represents some of the lovers who are striving for the pursuit of "love and work".

Gill has promised that after the start of the new industrial park, couples and their employees should be admitted to their families, and actively help their children, so that employees can feel secure in their work.

Play "raise salary card", let employee waist bag bulge up

As prices rise and the cost of living increases, raising wages is the absolute principle for improving the happiness index of employees.

According to the survey, all the shoe enterprises in Wenzhou have adjusted their remuneration after the holidays, and the salaries of their employees have gone up.

Gill Da not only raised the salary of employees' bottom protection to more than 2000 yuan / month, but also issued many incentive policies: if the old employees returned to the factory on time, they could get a reward of 400 yuan - 700 yuan / year. The employees of the special category of car bags, bags and fabrics were rewarded by 200 yuan / person. The employees who were reported on the eighth, ninth and ninth days were rewarded by 100%, 80% and 50% of the reward standard.

At the same time, Gill has subsidized 200 yuan for old employees, 200 yuan in less than 1 years, 300 yuan for <2 years in 1 years, 400 yuan in <3 for 2 years, 500 yuan in service years or 3 years, and new employees in first month provided free meals.

AOKANG group also has a pay increase policy this year: employees can receive three times their wages on the first three days after the start of construction.

Play the "gift card", so that employees become the owners of enterprises.

At present, a lot of Wenzhou shoe enterprises have launched equity incentive measures to recruit talents. Even the shoe companies have shown signs that "front-line employees can also be granted equity", attracting many migrant workers to join.

Equity incentive is no longer a new thing for high-tech enterprises, but it is rare for traditional manufacturing industries.

According to the equity incentive plan publicized by some shoe companies in Wenzhou, these companies will give out 30% of the total annual salary of each worker to their employees. Take an ordinary worker for a monthly wage of 2000 yuan as an example. Assuming that the whole year's work is 10 months and the annual wage income is 20 thousand yuan, then the employee can get more than 6000 yuan converted shares at the end of the year. Besides the salary, the migrant workers who become shareholders can share the dividends from the growth of the enterprise every year.

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Zhejiang University professor He Guibin believes that the focus of equity incentive to frontline employees will become the trump card and trend of recruitment for Wenzhou shoe enterprises.

This not only changes the incentive mode, but also changes the employment relationship into a cooperative relationship. It also creates a more solid and closer win-win relationship between the shoe enterprises and their employees.

It is reported that the total output value of footwear industry in 2010 exceeded 70 billion yuan in the "China Shoes Capital" Wenzhou, according to the tax payment of the existing shoe enterprises more than 2700, shoemaking workers nearly one million, in the post labor shortage serious situation, Wenzhou shoe enterprises rely on "family affection, raise salary, give shares" three trump cards, normal start, employment no "panic".